Markigy: The Science of Marketing Strategy

We’re talking about the topic on everyone’s minds- how is the market impacting our marketing? In this episode, Leanne Dow-Weimer and guest Alex Montas get candid and deeply investigate marketing today & this year. Alex's stellar insights come from being a talented marketing executive with gargantuan results, over $200M in Incremental Revenue 📈 We'll talk about the year ahead in marketing for 2024, the importance of emotional intelligence and managing up, and the value of innovation and risk-taking in practice.During our conversation, we explore:Budget cuts and returning to fundamentals: Companies need to figure out how to differentiate, and they need the right foundation to get thereNavigating marketing challenges internal to your team: Emotional intelligence isn’t a fluffy nice-to-have, it’s the backbone of a high-performing internal team, upwards and downwards.Innovation and Risk-taking in Marketing: Pay-to-play is getting more expensive, how can you be bold? How can you cut through the clutter? Alex shares where the opportunities are. We wrap up the episode with amazing takeaways and advice when Alex answers the big questions.  Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Strategic Marketing. Reach out to Alex Montas: https://www.linkedin.com/in/almontas/www.alexmontas.comTo Leanne Dow-Weimer:https://www.linkedin.com/in/leannedow/www.markigy.com  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Joining us is Neil Shah, who shares his journey from engineering to becoming a product marketing expert. With over 15 years in the field, he offers insights into effective marketing strategies and the importance of adaptability. Listeners will gain valuable tips for success in product marketing, and their marketing strategies Key Takeaways:The Shift from Engineering to Marketing: Neil takes us through his intriguing career transition, revealing how a solid technical foundation can lead to marketing innovation.Adapting to Market Dynamics: The only constant in marketing is change. Learn how Neil stays ahead, adapting strategies to meet evolving customer needs and market trends. This segment is a goldmine for marketers aiming to stay relevant.Insights for Aspiring Product Marketers: Neil shares invaluable advice on skills, mindset, and strategies for success, and differentiates between different types of product marketing. Today's conversation with Neil not only highlighted the interconnectedness of technical and marketing disciplines but also underscored the importance of adaptability and customer-centricity in crafting effective marketing strategies. Remember that the path to marketing mastery is paved with continuous learning, testing, and evolving. Stay Connected:Subscribe to Our Newsletter: Get exclusive insights, summaries, and resources delivered right to your inbox.  https://markigy.ck.page/ad2ef4f78eLeave Us a Review: Enjoyed the episode? A quick review wherever you listen to podcasts, but especially Apple,  helps more marketing enthusiasts find us and grow our community. Find out more about Neil:https://www.linkedin.com/in/neilpshah/Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

We dive deep into the world of conversion copywriting with Linda Melone, a seasoned expert in the field. Linda shares her journey from a diverse background in nutrition, fitness, and content writing to becoming a leading voice in copywriting. Linda, with her expert training in conversion copywriting emphasizes the critical differences between content writing and copywriting, highlighting how effective copy can significantly impact business success by driving action and sales.In our conversation, we tackle key takeways, including:🚀 Linda’s journey from subject matter expert to copywriting👂Content vs Copywriting📊 The Power of Conversion Copywriting💡 How behavioral science plays a pivotal role in copywritingLinda and I dive deep into these areas, providing practical advice and real-world examples. Join us as we investigate using the right words to hit your marks.. Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟Find out more about Linda:https://www.linkedin.com/in/linda-melone/www.thecopyworx.comLeanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this edition, we're delving into how to not just attract the right customers, but keep them, and keep them happy. Joining us is the amazing Christina Garnett, Fractional Chief Customer Officer & Advisor.Christina, an award-winning customer-centric leader, master of community, and driver of customer fandoms, shares her insights into the real customer experience and how to level it up. Whether it’s as a writer, strategist, or host, Christina’s dedication to cultivating customer delight is clear throughout her & the customer’s successes. In our conversation, we tackle pressing topics, including:🚀 Differentiating why companies need Chief Customer Officers👂 Being a shepherd across silos and departments to increase customer satisfaction📊 How customer journeys are not a linear pathway💡 How brands can integrate empathy and delight into creating real customer relationshipsChristina and I dive deep into these areas, providing practical advice and real-world examples. Join us as we investigate creating customer-centric strategies that hit their marks. Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟 Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join host Leanne Dow-Weimer in an engaging conversation with Nicky Dibben, a seasoned strategy and marketing advisor from Invention Marketing. Nicky's expertise shines as she shares insights on breaking free from marketing autopilot and ditching playbooks that no longer serve. Together, they explore key aspects:🚀 Transitioning from Playbooks: Nicky highlights the prevalent reliance on playbooks in marketing and why it's crucial to outgrow them for a competitive edge.💼 Embracing Strategic Thinking: The discussion revolves around the shift towards strategic marketing, emphasizing its essential role in today's landscape.📊 Building Effective Strategy: Nicky guides us through the steps required to create an effective marketing strategy framework. The conversation also addresses common challenges that marketers encounter when transitioning to a strategic mindset.Tune in to this episode and elevate your marketing strategies with Markigy, the Science of Marketing Strategy. Whether you're a seasoned marketer or just beginning your journey, this episode offers actionable tips and inspiration to help you excel in the ever-evolving marketing arena. Don't miss out on valuable insights that can reshape your marketing approach.   Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Host Leanne Dow-Weimer and guest Theresa Potratz deep dive into the nuances of marketing, the importance of understanding customer needs, and the value of adaptability and continuous learning in the field.During our conversation, we explore:Industry Agnostic Expertise: How adeptness in crafting compelling narratives and strategically positioning products to engage the appropriate audience effectively makes a difference.Insights on Customer-Centric Marketing: The importance of storytelling and understanding customer needs, irrespective of whether the focus is on B2B or B2C markets. Navigating Challenges in a Startup Environment: Valuable insights into the realities of marketing within a high-stakes startup environment and the lessons learned from navigating such challenges.Exploring Future Trends in Marketing: The implications of recent tech industry layoffs and the increasing need for marketing strategies that are both creative and adaptable. The necessity of balancing innovation with practicality in both large corporations and startups, and how this balance will shape the future of marketing.Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Strategic Marketing. Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with actionable tips and inspiration to help you succeed.Like, follow and subscribe to Markigy: The Science of Marketing Strategy#Ad -->Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trialAnd don't forget to use your specific url: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=markigy Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this exciting episode, Host Leanne Dow-Weimer takes us on a deep dive into the world of marketing strategies tailored for startups, and we've brought in none other than the renowned Rajiv Nathan, known as RajNation. With his wealth of experience in agency work, startups, and branding, RajNation unveils his secret formula for creating compelling Hype Decks that pack a punch. Whether you're looking to build a personal brand or pitch your entrepreneurial vision, RajNation's unmatched creativity and knack for setting you apart can lead to remarkable success.During our conversation, we explore:🚀 Translating Your Vision: Transform the abstract concept of your product or service into a compelling and meaningful value proposition that resonates with your audience.💼 Navigating Investor Pitches: Insights on the highs and lows of pitching to investors. Discover common pitfalls to avoid and strategies to increase your chances of securing funding.📊 The Formula: Dive deep into the unique formula RajNation uses to create Hype Decks that captivate and persuade. Learn how to approach it the right way to maximize its effectiveness.💡 Fostering Creativity and Connections: Unleash the power of creativity to forge meaningful connections with your audience. RajNation sheds light on the art of building a music album that shares the journey of entrepreneurism.Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Marketing Strategy. Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with actionable tips and inspiration to help you succeed.Check out the Album!GOAT To Market streaming everywhere Apple Music: https://music.apple.com/us/album/sancerrely-yours/1705485144?i=1705485255 Spotify: https://open.spotify.com/track/5XjINB4ppQl48puZXTp03M?si=ab2cd1a49eda4296#Ad -->Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trialAnd don't forget to use your specific url: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=markigy  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this edition, we're delving into the world of marketing strategies without the safety net of a massive budget. Joining us is the brilliant Brian Kotlyar, VP of Marketing and Growth at Hightouch.Brian, with a rich background in delivering results for renowned companies, shares his invaluable insights on achieving genuine, research-backed growth. Whether it's leading global demand through the acquisition phase or scaling publicly traded companies, Brian's bold strategies and hard work create awe-inspiring case studies.In our conversation, we tackle pressing topics, including:🚀 Translating the needs and abilities of a big marketing department for startup success.👂 Listening to customers to uncover their unspoken needs.📊 Avoiding data myths and focusing on real, not perceived, competition.💡 Succeeding in the current market landscape.Brian and I dive deep into these areas, providing practical advice and real-world examples. Join us as we navigate the intricacies of strategic marketing without unlimited resources. Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟Bonus:Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=markigy Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolving landscape of the CMO role to the importance of personal well-being in professional performance, this episode will explore the intersection of marketing strategies, personal growth, and redefining success. Stay tuned for a captivating discussion that offers insights into the future of marketing and the power of perseverance.In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolving landscape of the CMO role to the importance of personal well-being in professional performance, this episode will explore the intersection of marketing strategies, personal growth, and redefining success. Stay tuned for a captivating discussion that offers insights into the future of marketing and the power of perseverance.Timestamps00:02:26 Entrepreneurial journey from marketing to tech space.00:06:19 Recognized the value of organizational alignment.00:08:49 Wine and gifts as experimental marketing tactic.00:11:54 B2B organizations need systematic feedback process.00:15:28 People jumped into ABM without understanding fundamentals.00:18:30 Desire for new team structures and strategies.00:22:40 Trusting intuition leads to seizing opportunities confidently.00:26:28 Maintain professionalism, but prioritize self-care.00:28:17 Marketing should integrate with customer interactions for success.00:33:12 Redefining success, asking important questions, unique perspective.00:37:01 Saying no in marketing is fundamental for innovation.00:38:36 Expresses gratitude and signs off with contact details. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

True leadership is about listening.You need to listen to your customers, your employees, and all your stakeholders if you want to succeed in any business.And that’s especially true at the startup stage — and doubly so when engaging in category creation.That’s something our  latest guest, Crystal Black, understands all too well. Across her wealth of experience with early-stage category creators, she has learned that success stems from a solid understanding of the stories that matter in a business — and using that understanding to cultivate an environment where everyone can bring their full selves to the table, showing up authentically and honestly.In this episode of Markigy, Crystal and Leanne discuss:How marketers can benefit from listening and learningThe importance of value-alignmentHow to cultivate customer relationships and lead more effectivelyHow to embrace customer stories and level up your marketingWhy DEI builds stronger organizationsThe importance of defining “good” in the workplaceThe actionable takeaways mentioned in this episode are:Listening to your customers and key stakeholders is the key to long-term success DEI efforts aren’t just for show — it’s the secret to stronger businesses and better outcomes for everyone involvedSmaller organizations need to capitalize on their nimbleness advantageTo learn more subscribe to Markigy with Leanne Dow-Weimer.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved