Markigy: The Science of Marketing Strategy Flourishing in 2024: Budget-Smart Strategies w/ Alex Montas
We’re talking about the topic on everyone’s minds- how is the market impacting our marketing? In this episode, Leanne Dow-Weimer and guest Alex Montas get candid and deeply investigate marketing today & this year. Alex's stellar insights come from being a talented marketing executive with gargantuan results, over $200M in Incremental Revenue 📈
We'll talk about the year ahead in marketing for 2024, the importance of emotional intelligence and managing up, and the value of innovation and risk-taking in practice.
During our conversation, we explore:
- Budget cuts and returning to fundamentals: Companies need to figure out how to differentiate, and they need the right foundation to get there
- Navigating marketing challenges internal to your team: Emotional intelligence isn’t a fluffy nice-to-have, it’s the backbone of a high-performing internal team, upwards and downwards.
- Innovation and Risk-taking in Marketing: Pay-to-play is getting more expensive, how can you be bold? How can you cut through the clutter? Alex shares where the opportunities are.
We wrap up the episode with amazing takeaways and advice when Alex answers the big questions.
Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Strategic Marketing.
Reach out to Alex Montas:
https://www.linkedin.com/in/almontas/
To Leanne Dow-Weimer:
https://www.linkedin.com/in/leannedow/
www.markigy.com
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