Markigy: The Science of Marketing Strategy Strategic SEO with Sam Dunning
Join Leanne Dow-Weimer to delve into effective SEO strategies with Sam Dunning, founder of Breaking B2B and an SEO expert renowned for prioritizing business impact over traffic metrics.
Episode Highlights:
Journey from Retail to SEO: Discover how Sam's career transition influenced his approach to SEO, focusing on customer needs and business outcomes.
Debunking SEO Myths: Sam discusses common SEO misconceptions and why businesses should focus on revenue-generating activities rather than vanity metrics.
Content Quality vs. Quantity: Explore why targeted, high-quality content is crucial for successful SEO and how it translates to business value.
Competing in Saturated Markets: Learn strategies for smaller businesses to stand out against industry giants through tailored SEO tactics.
Key Takeaways:
Prioritize SEO strategies that directly contribute to revenue.
Invest in high-quality content that addresses specific customer pain points.
Target niche markets to attract highly qualified leads.
Conclusion:
Sam Dunning shares invaluable SEO strategies that focus on tangible business results. This episode is packed with actionable advice for businesses aiming to enhance their online presence and achieve sustainable growth.
Connect with Sam:
LinkedIn: www.linkedin.com/in/samdunning/
Podcast: Breaking B2B Podcast
Website: www.BreakingB2B.com
Connect with Leanne:
https://www.linkedin.com/in/leannedow/
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