Advertising Elasticity and Strategic Timing w/ Branden Cobb

Understanding Advertising Elasticity: While most marketers are familiar with ROAS, this other way of measuring marketing costs can be a powerful lever apply when looking at marketing spend, forecasting and costs.

Strategic Timing for Advertising: Gain insights into why certain times of year can be more cost-effective than others beyond seasonality.

Personalization and Data-Driven Marketing: We continue to look into best practices for attribution, hyper-personalization and shared learnings from attending a recent conference where these were the focus.