The Who & Why Behind Effective Marketing w/ Melissa Moody

Joining us is Melissa Moody, General Manager at Matcha, Podcast host, and self-describes as a builder who happens to do marketing. Mellissa brings a refreshing point of view built on what she’s learned from working in Startups and Tech. Listeners will feel enabled and inspired to find the who and why behind effective marketing. 

We explore:

• The Importance of Fundamentals in Marketing and Entrepreneurship: Melissa emphasizes building solutions that serve humanity, showcasing the power of fundamental values in marketing and entrepreneurship.
• The Role of Marketing in Creating Value: We investigate marketing's critical role in not just promoting but genuinely adding value to products and services for the 
• world
• Human-Centric Approach to Business and Marketing: Focusing on the importance of establishing meaningful connections in marketing strategies 
• Cutting Through the Noise with Simplification: How simplifying efforts to what truly resonates, aligning closer with core business objectives work
• Future of Marketing: Customer Focus and Business Goals

Tune into our discussion around the importance of fundamental values in marketing, the significance of a human-centric approach, and the necessity for marketers to constantly question the 'why' behind their actions to create genuine value. 

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Find out more about Mellissa:

https://www.linkedin.com/in/melissammoody/

Leanne Dow-Weimer

https://www.linkedin.com/in/leannedow/

www.markigy.com

Resources mentioned:

https://nuttr.ee/

Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world By Derek Weeks

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