Markigy: The Science of Marketing Strategy

In this episode, Frank Scheiber, Director of Demand Generation joins to discuss critical aspects of engagement in B2B marketing. Here are three key takeaways:The Importance of Engagement Over Efficiency: True engagement tactics, such as leveraging third-party endorsements and hyper-targeted content, yield stronger and more meaningful interactions with potential clients.Balancing Data and Context: Integrating data and context is crucial to effective marketing. Marketers should combine these elements to create a more comprehensive and effective strategy.Leveraging Engagement Tactics for Better ROI: Insights on various engagement tactics that drive better ROI, such as webinars, micro-sites, and content syndication. Leverage your target audience by selecting reputable publications and platforms to ensure quality engagement and generate qualified leads.Tune in to learn more about how to enhance your marketing strategies by focusing on genuine engagement and optimizing your efforts for maximum impact.Connect with Frank:LinkedIn: www.linkedin.com/in/frankschieber/Connect with Leanne:LinkedIn: www.linkedin.com/in/leannedow/Website: www.Markigy.com  Get in, we're doing a newsletterhttps://markigy.ck.page/ad2ef4f78e Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Leanne interviews Chris Daglow, a Martech innovator, who shares his journey to creating the cutting-edge Neyo platform. Chris discusses the importance of clean data and AI integration in modern marketing and offers insights on adapting to evolving data privacy regulations.Key Points:The Importance of Clean Data and AI Integration:Importance of a clean data foundation for effective segmentation and activation across channels, leading to a better buying journey.Adapting to Data Privacy Changes:Shifting from traditional methods, such as third-party cookies, to cohort analysis and first-party data utilization. Marketers must adapt to these changes to maintain relevance and compliance while leveraging their own data assets.Entrepreneurial Mindset and Innovation:the importance of innovation, adaptability, and perseverance in the face of challenges like data privacy changes and market shifts. Lessons for aspiring entrepreneurs and marketers looking to navigate the evolving Martech landscapeConnect with Chris:LinkedIn: www.linkedin.com/in/cdaglowConnect with Leanne:LinkedIn: www.linkedin.com/in/leannedow/Website: www.Markigy.com  Get in, we're doing a newsletterhttps://markigy.ck.page/ad2ef4f78e Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Leanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It involves collaboration, communication and being genuine. The episode kicks off with Stefan sharing his journey from sales to product marketing. They talk through the importance of customer journeys from all sides. Key Points:Career Journey:Stefan's transition from sales to product marketing.Importance of sales experience in understanding customer journeys.Marketing Misalignment:Common issues causing poor B2B marketing.Solutions for better alignment between marketing and sales.Cross-Department Collaboration:Strategies for building trust and effective communication between teams.Enhancing marketing efforts through seamless collaboration.Connect with Stefan:LinkedIn: /www.linkedin.com/in/stefan-gladbach/YouTube: Product Marketing ChroniclesConnect with Leanne:LinkedIn: www.linkedin.com/in/leannedow/Website: www.Markigy.com  Get in, we're doing a newsletterhttps://markigy.ck.page/ad2ef4f78e Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Advertising Elasticity and Strategic TimingJoining us is Branden Cobb. With over 17 years in the field, he offers insights into marketing trends to help international companies thrive in the US. Branden take a scholarly and applied approach to marketing, and translates those learnings into actionable insights and advice for listeners.Key Takeaways:Understanding Advertising Elasticity: While most marketers are familiar with ROAS, this other way of measuring marketing costs can be a powerful lever apply when looking at marketing spend, forecasting and costs.Strategic Timing for Advertising: Gain insights into why certain times of year can be more cost-effective than others beyond seasonality.Personalization and Data-Driven Marketing: We continue to look into best practices for attribution, hyper-personalization and shared learnings from attending a recent conference where these were the focus. Today's conversation with Branden highlights there are more nuanced metrics that impact our strategies and their effectiveness to consider. He emphasizes the importance of continuous learning and dedication to help stay adaptive, creating value for businesses and their customers. Stay Connected:Branden Cobb:www.marketingexec.ushttps://www.linkedin.com/in/brandencobbLeanne:Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterhttps://markigy.ck.page/ad2ef4f78e Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join Leanne Dow-Weimer to delve into effective SEO strategies with Sam Dunning, founder of Breaking B2B and an SEO expert renowned for prioritizing business impact over traffic metrics.Episode Highlights:Journey from Retail to SEO: Discover how Sam's career transition influenced his approach to SEO, focusing on customer needs and business outcomes.Debunking SEO Myths: Sam discusses common SEO misconceptions and why businesses should focus on revenue-generating activities rather than vanity metrics.Content Quality vs. Quantity: Explore why targeted, high-quality content is crucial for successful SEO and how it translates to business value.Competing in Saturated Markets: Learn strategies for smaller businesses to stand out against industry giants through tailored SEO tactics.Key Takeaways:Prioritize SEO strategies that directly contribute to revenue.Invest in high-quality content that addresses specific customer pain points.Target niche markets to attract highly qualified leads.Conclusion:Sam Dunning shares invaluable SEO strategies that focus on tangible business results. This episode is packed with actionable advice for businesses aiming to enhance their online presence and achieve sustainable growth.Connect with Sam:LinkedIn: www.linkedin.com/in/samdunning/Podcast: Breaking B2B PodcastWebsite: www.BreakingB2B.comConnect with Leanne:https://www.linkedin.com/in/leannedow/www.Markigy.com  Get in, we're doing a newsletterhttps://markigy.ck.page/ad2ef4f78e Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Tune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformative insights from her experiences at HubSpot to her fresh endeavors at Apollo. She discusses the strategic importance of integrating content marketing directly into the core business strategy rather than relegating it to a supporting role. Listeners will gain a deeper understanding of how to leverage content not just for engagement, but as a driving force behind corporate goals and customer satisfaction.Key Points:Explore Robyn's career trajectory and her strategic moves in the marketing world.Understand the integration of content marketing as a central, strategic function.Learn why content should lead business strategies to enhance customer relations and drive growth.Hear Robyn’s thoughts on the future interplay of AI and human creativity in content creation.Marketing professionals, business leaders, and anyone interested in enhancing their organization’s impact through strategic content deployment should listen to this episode.Perfect for those looking to transform their content approach into a robust strategic asset, instead of order takers and survival asset makers.Robyn Showers:  https://www.linkedin.com/in/robynshowers/Leanne Dow-Weimer: https://www.linkedin.com/in/leannedow/ Get in, we're doing a newsletterhttps://markigy.ck.page/ad2ef4f78e Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join host Leanne Dow-Weimer and veteran online media expert Trevor van Woerden as they delve into conquering your share of the market, even when it is wrought with competitors. Trevor shares his journey from the early days of internet advertising to his current role at Infuse, highlighting key shifts in digital marketing strategies and the impact of technological advancements on advertising.This episode offers an in-depth look at:Trevor's unique experiences with startups and major corporations.Insightful discussion on competitor displacement and the importance of naming names in marketing to stand out in today's saturated tech landscape.Practical advice for marketers on crafting impactful, fearless competitive strategies, including who your competitors areA candid conversation on the intersection of sales and marketing, exploring how each can enhance the other in a symbiotic relationship.Whether you're a marketing professional, a business owner, or just fascinated by the evolution of digital media, this podcast provides valuable insights and real-world examples to help you navigate the complexities of online marketing and gain a competitive edge.Connect with Trevor on LinkedIn:https://www.linkedin.com/in/trevorjvw/Be sure to catch his countdown to RSA Livestreams on LinkedIn!Connect with Leannehttps://www.linkedin.com/in/leannedow/www.markigy.comDon't forget to subscribe to this podcast for more valuable lessons from marketing leaders and innovators  Get in, we're doing a newsletterhttps://markigy.ck.page/ad2ef4f78e Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode of our podcast, Leanne sits down with Zach Carlin, co-founder of Summit Chasers Network, who takes us through his remarkable journey from the fields of professional martial arts to the peaks of entrepreneurship. Zach’s story is not just one of personal triumph but also a masterclass in leveraging life's lessons to build and scale successful business ventures. Below are the key takeaways and highlights from our conversation:From Martial Arts to Entrepreneurship: Discover how Zach transitioned from being a professional martial artist to embracing the world of entrepreneurship, and the lessons learned along the way.The Power of Authenticity and Adaptability: Zach emphasizes the critical importance of authenticity in building relationships with customers and adaptability in navigating the ever-changing business landscape.Resilience Through Adversity: Zach shares his experiences of overcoming significant setbacks, including a failed business during COVID, and how these challenges fueled his drive for success.Continuous Learning and Passion: Learn why continuous improvement and a passion for what you do are indispensable ingredients for long-term success in any field.Future Trends in Marketing: Zach and Leanne delve into the future of marketing, focusing on the shift towards relationship-focused strategies and the importance of creating genuine community connections around your brand.Episode Highlights:The transition from athlete to entrepreneurEmbracing authenticity in businessOvercoming failure and learning from setbacksThe significance of passion and continuous learningPredictions on the future of marketingWhether you're an aspiring entrepreneur, a marketing professional, or simply someone interested in personal growth and business strategy, this episode offers valuable insights into the power of resilience, the art of marketing, and the importance of staying true to one’s values and passions.Connect with Zach Carlin:LinkedIn: Zach CarlinSummit Chasers Network: WebsiteInstagram: @SummitChasersNetworkLeanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.comDon't forget to subscribe to this podcast for more inspiring stories and valuable lessons from marketing leaders and innovators across various industries. Get in, we're doing a newsletterhttps://markigy.ck.page/ad2ef4f78e Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Joining us is Melissa Moody, General Manager at Matcha, Podcast host, and self-describes as a builder who happens to do marketing. Mellissa brings a refreshing point of view built on what she’s learned from working in Startups and Tech. Listeners will feel enabled and inspired to find the who and why behind effective marketing. We explore:The Importance of Fundamentals in Marketing and Entrepreneurship: Melissa emphasizes building solutions that serve humanity, showcasing the power of fundamental values in marketing and entrepreneurship.The Role of Marketing in Creating Value: We investigate marketing's critical role in not just promoting but genuinely adding value to products and services for the worldHuman-Centric Approach to Business and Marketing: Focusing on the importance of establishing meaningful connections in marketing strategies Cutting Through the Noise with Simplification: How simplifying efforts to what truly resonates, aligning closer with core business objectives workFuture of Marketing: Customer Focus and Business GoalsTune into our discussion around the importance of fundamental values in marketing, the significance of a human-centric approach, and the necessity for marketers to constantly question the 'why' behind their actions to create genuine value. Stay Connected:Leave Us a Review: Enjoyed the episode? A quick review wherever you listen to podcasts, but especially Apple,  helps more marketing enthusiasts find us and grow our community.Find out more about Mellissa:https://www.linkedin.com/in/melissammoody/Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.comResources mentioned:https://nuttr.ee/Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world By Derek Weeks Get in, we're doing a newsletterhttps://markigy.ck.page/ad2ef4f78e Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

We’re talking about the topic on everyone’s minds- how is the market impacting our marketing? In this episode, Leanne Dow-Weimer and guest Alex Montas get candid and deeply investigate marketing today & this year. Alex's stellar insights come from being a talented marketing executive with gargantuan results, over $200M in Incremental Revenue 📈 We'll talk about the year ahead in marketing for 2024, the importance of emotional intelligence and managing up, and the value of innovation and risk-taking in practice.During our conversation, we explore:Budget cuts and returning to fundamentals: Companies need to figure out how to differentiate, and they need the right foundation to get thereNavigating marketing challenges internal to your team: Emotional intelligence isn’t a fluffy nice-to-have, it’s the backbone of a high-performing internal team, upwards and downwards.Innovation and Risk-taking in Marketing: Pay-to-play is getting more expensive, how can you be bold? How can you cut through the clutter? Alex shares where the opportunities are. We wrap up the episode with amazing takeaways and advice when Alex answers the big questions.  Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Strategic Marketing. Reach out to Alex Montas: https://www.linkedin.com/in/almontas/www.alexmontas.comTo Leanne Dow-Weimer:https://www.linkedin.com/in/leannedow/www.markigy.com  Get in, we're doing a newsletterhttps://markigy.ck.page/ad2ef4f78e Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved