Markigy: The Science of Marketing Strategy

On this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer is joined by Jonathan (Jon) Moran, global marketing leader for SAS’s marketing solutions, to explore ethical data use in modern marketing technology- including the inputs and outputs of things like genAI and contemporary platforms. They'll discuss how marketing teams can responsibly harness the power of MarTech and customer analytics to build trust, reduce risks, and create lasting value. Key Takeaways:Responsible Use of Martech and Data Stewardship: Marketers must be transparent and responsible with customer data, ensuring trust is built between the brand and consumers. Trust is critical, as many consumers will avoid interacting with brands that they do not trustBalancing Generative AI with Traditional AI: The discussion highlights the value of using generative AI in marketing but also underscores that traditional AI remains more reliable for solving specific problems. Brands should avoid overindexing on generative AI and focus on combining both forms of AI in their strategiesFuture of Marketing Focused on Consumer Empathy: The future of marketing lies in becoming more customer-centric, understanding consumers’ preferences, and delivering personalized experiences. Brands that prioritize empathy, listen to customer needs, and provide transparency will stand out in a crowded marketTune in as they share insights on navigating the ethical challenges of data-driven marketing, drawing from decades of experience and real-world case studies Additional Resource:sas.com/genai-marketingGet in touch with Jon Moran: www.linkedin.com/in/jonathanmoran/Leanne Dow-Weimerwww.linkedin.com/in/leannedow/www.Markigy.comwww.LeanneDowWeimer.com   Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Michele Nieberding, Product Marketing Director at MetaRouter and a prominent voice in the product marketing community, dives deep into transforming complex product features into compelling stories. She discusses the art of creativity and authenticity in technical marketing, emphasizing engaging messaging and relatability. Michele shares insights on navigating product marketing challenges, the importance of continuous learning, and the evolving skills needed to thrive in today's landscape. Her personal experiences underline the emotional stakes tied to effective strategies.

Today's guest Matt Johnson helps us answer "How do we use the neuroscience perspective to marketing to enable teams and brands to better understand consumers"?  Matt is sharing his expertise as a consultant, author, speaker, and professor who unveils powerful insights into how to these concepts to boost brand loyalty, and ultimately favor with consumersKey Takeaways from this episode:The Importance of Brand as a Constant Effort: Branding is a continuous process. Maintaining brand relevance requires consistent effort, even for well-established brands like Nike and Disney.Neuroscience and Branding: Brands are deeply ingrained in consumers' minds as a constellation of neural connections. These connections, however, are not permanent and require ongoing reinforcement through deliberate and relevant consumer touchpoints.Balancing Product and Brand Development: Organizations need to balance between product development and brand investment. For most startups, establishing product-market fit should precede significant brand investment, except in cases where the brand itself is the primary value driver, such as in luxury or lifestyle brands.Whether you’re a Fortune 500 or a startup, these neuromarketing insights will change the way you think about your business, the branding, and the relationships you’re creating with consumers.Connect with Matt JohnsonLinkedin: www.linkedin.com/in/mattjohnsonismeWebsite: www.neuroscienceof.comConnect with Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Kerry Guard CEO of MKG Marketing joins to discuss how to move to making impactful marketing decisionsHere are three key takeaways:Building Brand Trust:The importance of shifting from traditional lead generation to building long-lasting brand trust and authenticity, especially in complex industries like cybersecurity and data management.Quality over Quantity in Leads: Why focusing on high-quality leads is more effective than chasing large numbers, and shares strategies to identify and nurture these valuable leads.Role of AI in Human Connection: How AI can support marketing efforts without replacing the human touch, emphasizing the need for maintaining personal connections and understanding your audience.Tune in to learn more about how to enhance your marketing strategies by focusing on genuine relationships and optimizing your efforts for maximum impact. Be sure to Like, Follow, Review and Subscribe!Connect with Kerry:LinkedIn: https://www.linkedin.com/in/kerryguard/Website: https://mkgmarketinginc.com/Connect with Leanne:LinkedIn: www.linkedin.com/in/leannedow/Website: www.Markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Frank Scheiber, Director of Demand Generation joins to discuss critical aspects of engagement in B2B marketing. Here are three key takeaways:The Importance of Engagement Over Efficiency: True engagement tactics, such as leveraging third-party endorsements and hyper-targeted content, yield stronger and more meaningful interactions with potential clients.Balancing Data and Context: Integrating data and context is crucial to effective marketing. Marketers should combine these elements to create a more comprehensive and effective strategy.Leveraging Engagement Tactics for Better ROI: Insights on various engagement tactics that drive better ROI, such as webinars, micro-sites, and content syndication. Leverage your target audience by selecting reputable publications and platforms to ensure quality engagement and generate qualified leads.Tune in to learn more about how to enhance your marketing strategies by focusing on genuine engagement and optimizing your efforts for maximum impact.Connect with Frank:LinkedIn: www.linkedin.com/in/frankschieber/Connect with Leanne:LinkedIn: www.linkedin.com/in/leannedow/Website: www.Markigy.com  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Leanne interviews Chris Daglow, a Martech innovator, who shares his journey to creating the cutting-edge Neyo platform. Chris discusses the importance of clean data and AI integration in modern marketing and offers insights on adapting to evolving data privacy regulations.Key Points:The Importance of Clean Data and AI Integration:Importance of a clean data foundation for effective segmentation and activation across channels, leading to a better buying journey.Adapting to Data Privacy Changes:Shifting from traditional methods, such as third-party cookies, to cohort analysis and first-party data utilization. Marketers must adapt to these changes to maintain relevance and compliance while leveraging their own data assets.Entrepreneurial Mindset and Innovation:the importance of innovation, adaptability, and perseverance in the face of challenges like data privacy changes and market shifts. Lessons for aspiring entrepreneurs and marketers looking to navigate the evolving Martech landscapeConnect with Chris:LinkedIn: www.linkedin.com/in/cdaglowConnect with Leanne:LinkedIn: www.linkedin.com/in/leannedow/Website: www.Markigy.com  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Leanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It involves collaboration, communication and being genuine. The episode kicks off with Stefan sharing his journey from sales to product marketing. They talk through the importance of customer journeys from all sides. Key Points:Career Journey:Stefan's transition from sales to product marketing.Importance of sales experience in understanding customer journeys.Marketing Misalignment:Common issues causing poor B2B marketing.Solutions for better alignment between marketing and sales.Cross-Department Collaboration:Strategies for building trust and effective communication between teams.Enhancing marketing efforts through seamless collaboration.Connect with Stefan:LinkedIn: /www.linkedin.com/in/stefan-gladbach/YouTube: Product Marketing ChroniclesConnect with Leanne:LinkedIn: www.linkedin.com/in/leannedow/Website: www.Markigy.com  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Advertising Elasticity and Strategic TimingJoining us is Branden Cobb. With over 17 years in the field, he offers insights into marketing trends to help international companies thrive in the US. Branden take a scholarly and applied approach to marketing, and translates those learnings into actionable insights and advice for listeners.Key Takeaways:Understanding Advertising Elasticity: While most marketers are familiar with ROAS, this other way of measuring marketing costs can be a powerful lever apply when looking at marketing spend, forecasting and costs.Strategic Timing for Advertising: Gain insights into why certain times of year can be more cost-effective than others beyond seasonality.Personalization and Data-Driven Marketing: We continue to look into best practices for attribution, hyper-personalization and shared learnings from attending a recent conference where these were the focus. Today's conversation with Branden highlights there are more nuanced metrics that impact our strategies and their effectiveness to consider. He emphasizes the importance of continuous learning and dedication to help stay adaptive, creating value for businesses and their customers. Stay Connected:Branden Cobb:www.marketingexec.ushttps://www.linkedin.com/in/brandencobbLeanne:Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join Leanne Dow-Weimer to delve into effective SEO strategies with Sam Dunning, founder of Breaking B2B and an SEO expert renowned for prioritizing business impact over traffic metrics.Episode Highlights:Journey from Retail to SEO: Discover how Sam's career transition influenced his approach to SEO, focusing on customer needs and business outcomes.Debunking SEO Myths: Sam discusses common SEO misconceptions and why businesses should focus on revenue-generating activities rather than vanity metrics.Content Quality vs. Quantity: Explore why targeted, high-quality content is crucial for successful SEO and how it translates to business value.Competing in Saturated Markets: Learn strategies for smaller businesses to stand out against industry giants through tailored SEO tactics.Key Takeaways:Prioritize SEO strategies that directly contribute to revenue.Invest in high-quality content that addresses specific customer pain points.Target niche markets to attract highly qualified leads.Conclusion:Sam Dunning shares invaluable SEO strategies that focus on tangible business results. This episode is packed with actionable advice for businesses aiming to enhance their online presence and achieve sustainable growth.Connect with Sam:LinkedIn: www.linkedin.com/in/samdunning/Podcast: Breaking B2B PodcastWebsite: www.BreakingB2B.comConnect with Leanne:https://www.linkedin.com/in/leannedow/www.Markigy.com  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Tune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformative insights from her experiences at HubSpot to her fresh endeavors at Apollo. She discusses the strategic importance of integrating content marketing directly into the core business strategy rather than relegating it to a supporting role. Listeners will gain a deeper understanding of how to leverage content not just for engagement, but as a driving force behind corporate goals and customer satisfaction.Key Points:Explore Robyn's career trajectory and her strategic moves in the marketing world.Understand the integration of content marketing as a central, strategic function.Learn why content should lead business strategies to enhance customer relations and drive growth.Hear Robyn’s thoughts on the future interplay of AI and human creativity in content creation.Marketing professionals, business leaders, and anyone interested in enhancing their organization’s impact through strategic content deployment should listen to this episode.Perfect for those looking to transform their content approach into a robust strategic asset, instead of order takers and survival asset makers.Robyn Showers:  https://www.linkedin.com/in/robynshowers/Leanne Dow-Weimer: https://www.linkedin.com/in/leannedow/ Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved