Solving Disparate Data & Integration with Chris Daglow

In this episode, Leanne interviews Chris Daglow, a Martech innovator, who shares his journey to creating the cutting-edge Neyo platform. Chris discusses the importance of clean data and AI integration in modern marketing and offers insights on adapting to evolving data privacy regulations.

Key Points:

1. The Importance of Clean Data and AI Integration:
   • Importance of a clean data foundation for effective segmentation and activation across channels, leading to a better buying journey.
2. Adapting to Data Privacy Changes:
   • Shifting from traditional methods, such as third-party cookies, to cohort analysis and first-party data utilization. 
   • Marketers must adapt to these changes to maintain relevance and compliance while leveraging their own data assets.
3. Entrepreneurial Mindset and Innovation:
   • the importance of innovation, adaptability, and perseverance in the face of challenges like data privacy changes and market shifts. 
   • Lessons for aspiring entrepreneurs and marketers looking to navigate the evolving Martech landscape

Connect with Chris:

• LinkedIn: www.linkedin.com/in/cdaglow

Connect with Leanne:

• LinkedIn: www.linkedin.com/in/leannedow/
• Website: www.Markigy.com 

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