Today's guest Matt Johnson helps us answer "How do we use the neuroscience perspective to marketing to enable teams and brands to better understand consumers"? Matt is sharing his expertise as a consultant, author, speaker, and professor who unveils powerful insights into how to these concepts to boost brand loyalty, and ultimately favor with consumersKey Takeaways from this episode:
The Importance of Brand as a Constant Effort: Branding is a continuous process. Maintaining brand relevance requires consistent effort, even for well-established brands like Nike and Disney.
Neuroscience and Branding: Brands are deeply ingrained in consumers' minds as a constellation of neural connections. These connections, however, are not permanent and require ongoing reinforcement through deliberate and relevant consumer touchpoints.
Balancing Product and Brand Development: Organizations need to balance between product development and brand investment. For most startups, establishing product-market fit should precede significant brand investment, except in cases where the brand itself is the primary value driver, such as in luxury or lifestyle brands.
Whether you’re a Fortune 500 or a startup, these neuromarketing insights will change the way you think about your business, the branding, and the relationships you’re creating with consumers.
Connect with Matt Johnson
- Linkedin: www.linkedin.com/in/mattjohnsonisme
- Website: www.neuroscienceof.com
Connect with Leanne Dow-Weimer
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