Sam Albert, Chief Digital Officer at Behaviorally, combines AI and behavioral economics to predict consumer behavior. He discusses how Flash.AI enhances understanding of customer actions through predictive modeling and image recognition. Sam shares valuable case studies demonstrating its impact on product packaging and placement. He highlights the importance of continually updating AI models to reflect real-world changes, and emphasizes the synergy between machine learning and human insights in improving market strategies.

William Mailer, Chief Behavioral Scientist at Commonwealth Bank of Australia, leads efforts to enhance financial well-being through behavioral insights. He shares how the innovative Benefits Finder connects Australians to over $1.2 billion in government benefits. Mailer emphasizes the significance of operational transparency in banking, showing how clear credit card options can improve customer retention. He also discusses building effective behavioral science teams and the importance of understanding customer needs to create lasting value.

Dive into the fascinating world of behavioral economics with a look at the genius behind the Apple Card launch. Discover how Apple expertly built anticipation and shaped consumer expectations. Uncover the power of framing and herding behaviors in marketing strategies. Explore the psychological insights on consumer behavior, celebrity endorsements, and the allure of subscription services. Learn how businesses can innovate and step away from the status quo to capture customer interest and loyalty.

Dr. Paul Zak, a distinguished professor and behavioral neuroscientist, dives deep into the neuroscience of happiness and immersion in business. He reveals how oxytocin influences trust and storytelling can create powerful emotional connections. Paul emphasizes the need for businesses to enhance customer experiences through memorable moments and genuine service. He also introduces the SIX app, designed to track emotional wellness and maximize engagement. Discover the transformative impact of immersion on relationships in both business and personal realms.

Explore the captivating biases our brains have toward novelty and storytelling. Discover how the bizarreness effect and humor enhance memory, making marketing strategies more effective. Learn about pareidolia and its ability to capture attention. Uncover the significance of storytelling in fostering trust and engagement, while examining psychological biases like the empathy gap and authority bias. This insightful discussion provides valuable tools for improving decision-making and communication in both personal and professional settings.

Quique Belenguer, the global lead of behavioral economics at BBVA, discusses the pivotal role of behavioral science in organizational growth. He shares insights on integrating behavioral economics into diverse projects and emphasizes the need for collaboration across departments. The conversation also explores rethinking loyalty rewards to align with modern consumer behavior. Quique provides practical strategies for building a diverse behavioral economics team, stressing the importance of internal advocates and understanding key performance indicators.

Dr. Steve Wendel, an applied behavioral scientist and co-founder of sistemaFutura, delves into designing for behavior change. He introduces the CREATE and DECIDE frameworks, highlighting their role in tailoring interventions to human tendencies. Steve discusses the significant impact of timing in consumer engagement and shares relatable anecdotes, like the 'fish on the beach' analogy. He emphasizes real-world applications, such as improving financial services with behavioral insights, making complex ideas accessible and practically useful.

Andy Lopata, a leading business networking strategist with nearly 25 years of experience, shares his expertise on building and nurturing professional relationships. He emphasizes the importance of vulnerability in seeking help and practical methods for effective networking. The conversation dives into the psychology behind motivations for helping others and presents a seven-stage model for developing deeper connections. Andy also highlights the critical role of curiosity and active listening in creating meaningful collaborations and mentorship opportunities.

Brian Ahearn, a distinguished expert in ethical influence and a certified trainer in the Cialdini Method, shares insights on the power of ethical persuasion. He reveals the rigorous certification process and highlights actionable tips from his book, 'Influence People.' Brian discusses the art of personalized communication, demonstrating how handwritten notes can enhance engagement. He also unveils the significance of the word 'because' in effective persuasion, emphasizing its role in fostering trust and collaboration in both personal and professional settings.

Christopher Wong Michelson, a seasoned philosopher and co-author of 'Is Your Work Worth It?', dives into the essence of meaningful work. With 25 years of experience advising business leaders, he discusses how significant events like 9/11 and the pandemic have reshaped our views on work and purpose. The conversation explores the delicate balance between job, career, and calling, as well as the rise of self-employment in today's society. Christopher encourages listeners to reflect on their motivations and the intrinsic value their work holds in their lives.