The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics 493. Disrupting Implicit Bias
May 1, 2025
Nilanjana (Buju) Dasgupta, a prominent social psychologist and director of the Institute of Diversity Sciences, shares powerful insights about implicit bias and its subtle effects on our actions. She uses the metaphor of 'wallpaper' to discuss how unseen cultural patterns influence beliefs and behaviors. The conversation highlights four types of implicit biases that shape workplace dynamics and emphasizes the role of storytelling in fostering inclusivity. Buju encourages actionable strategies for recognizing and changing these biases to create more equitable environments.
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Isolation Alters Self-Perception
- A female student in engineering felt isolated as the only woman in advanced classes, which made her doubt her interest and abilities.
- This experience illustrates how subtle stereotypes can alter self-perception and career paths.
Wallpaper Metaphor for Culture
- "Wallpaper" metaphor reflects ambient cultural influences shaping our behaviors and attitudes.
- People notice these surroundings only when they change or in contrasting environments.
Social Capital Shapes Education
- Two students with differing social capital experienced vastly different educational journeys and outcomes.
- Knowledge of navigating social systems greatly influences success and access to opportunities.