The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

493. Disrupting Implicit Bias

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Unveiling Implicit Bias

This chapter explores the concept of implicit bias, distinguishing it from unconscious bias and discussing its implications in various settings, particularly education and STEM fields. The narrative highlights personal anecdotes that illustrate how biases shape perceptions and behavior, affecting marginalized groups and their experiences. Through the metaphor of 'internal wallpaper,' the chapter underscores the need to recognize and address these biases to foster supportive environments and improve outcomes for underrepresented individuals.

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