The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

493. Disrupting Implicit Bias

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Changing the Wallpaper: Unseen Influences on Behavior

This chapter explores how implicit biases and environmental factors shape our behavior, using the metaphor of 'changing the wallpaper' to illustrate the impact of subtle changes. Through a study involving an honor box, the discussion reveals how eye imagery can enhance honesty, urging listeners to reflect on their own environments for potential improvements.

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