The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

492. Breaking Free from Functional Fixedness

Apr 29, 2025
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INSIGHT

Understanding Functional Fixedness

  • Functional fixedness limits our ability to see alternative uses for familiar objects and concepts.
  • Overcoming this mindset unlocks innovation and helps businesses stand out from competitors.
INSIGHT

The Curse of Knowledge Limits Collaboration

  • Expertise can narrow thinking, causing the "curse of knowledge" where we assume our view is the only correct one.
  • This can block collaboration when differing perspectives are met with stubbornness and dismissal.
INSIGHT

Biases Fuel Team Conflicts

  • We judge others more harshly due to the fundamental attribution error, but excuse our own flaws with contextual justifications.
  • This worsens team conflicts when combined with functional fixedness, creating distrust and stalemates.
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