The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

492. Breaking Free from Functional Fixedness

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Rethinking Solutions: Moving Beyond Functional Fixedness

This chapter delves into the concept of functional fixedness, urging listeners to focus on the real needs of customers instead of just the products offered. It uses the analogy of drill manufacturers to illustrate that customers are looking for solutions, and provides practical advice for enhancing creativity in work projects by reassessing conventional practices.

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