Partnerships Unraveled

We criticize partners portals all the time...But are there really other options? Yes!And that’s exactly what you’ll find that out in the latest episode of our podcast Partnerships Unraveled Our CEO and our VP of Partners talk about to shift from a portal to a platform in the channel partner ecosystem and what that entails.Tune in as they cover:+ Combining distribution and unmanaged partners+ The importance of data in driving partner success+ The role of digital platforms in partner recruitment and success+ Embracing the marketplace model for channel#ChannelPartners #Portals #PartnerSuccess #Podcast_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

What does your partner promised land looks like? For our CEO @Rick and our VP of Partners @Alex, it looks like :⭐ Effortless partner recruitment ⭐ Easy, fast & rewarding partner journey ⭐ Self-sufficient partners ⭐ Managing partners at scale ⭐ Predictable & scalable partner revenueTune in as they share how to reach every channel manager dream  🎧Episode 28 of Partnerships Unraveled is available! 🎉_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

In this week's episode of Partnerships Unraveled, our CEO, Rick and VP of Partners, Alex share some valuable insights on how to better align with ISV partners of your channel collaborators. They emphasize building strong use cases, segmenting aggressively, and targeting a specific niche to create cohesive solutions that provide maximal value to end-users. Tune in as they talk about 🎧:Why ISV partnerships are important for end-usersHow to align with resellers' ISV partnershipsCo-marketing strategies for ISV partnershipsAnd if you're feeling brave, suggest some topics for future discussion – who knows, you could be the next star of our podcast ⭐_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Customer success and partnerships have a lot in common. 👉Both require understanding the needs and goals of the customer or partner and creating a plan to drive towards success. 👉Onboarding is crucial for both, as it is where a plan is created and executed with real-time measurement of milestones to ensure both parties are achieving their goals. 👉Technology is used to help track and manage success for a larger number of customers or partners.In this week's episode of Partnerships Unraveled, our CEO @Rick and our VP of Sales @Lotte Cohen talked about what partnerships can learn from customer success. Tune in as they also explore 🎧:Partner Engagement and Health Scores Enabling Success for Smaller Partners Automating and Digitising Partner Journey Using Data to Proactively Solve Challenges for Partners_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Looking for valuable insights into how companies can effectively recruit and work with partners to drive success? 🧐In this week's episode, our CEO and VP of Partners outline the three-phases in partner programs : startup, ramping up, and doing it at scale. Here are a few takeaways from their conversation: It is critical to focus on partner-led sales to achieve significant revenue growth and scale sales teams.Boutique partners specializing in a specific vertical can be a good starting point for recruitment, and defining the ideal partner profile is key.To achieve mass partner recruitment, companies should focus on automation and have a strong end user brand.Creating a repeatable process to guide partners towards self-sustainable revenue is the dream of every single vendor.Make it come true ✨_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Last week, we talked about the issues that come with partner portals. But if not partner portals... then what? 🤨This week, our CEO and VP of Partners got into the changes you need to make to leave portals behind and enter the new era of partnership management. Ready to step up your game?Tune in to listen right now_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Partners aren’t coming to your portal?No worries. We got you.This week’s episode of Partnerships Unraveled is all about portals and partner engagement.Tune in as our CEO and VP of Partners talk about :Why less and less partners are actively using portalsThe benefits of portals, because..yes, there are still someAnd most importantly, where partner portals are failingIf you are a true believer in portals, prove us wrong and send us a DM on LinkedIn!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

In today's episode, we have a special guest joining Alex instead of his usual partner-in-crime, Rick. That's right folks, it's time to give a warm welcome to our very own CTO, Jens van de Graaf! As they dive into the topic of tech partnerships, Jens and Alex paint a vivid picture of the strengths, weaknesses, opportunities and threats. They'll explore the ins and outs of tech partnerships and discuss why they're crucial for any business that wants to make it in the tech world. They will also talk about how tech partnerships are the ultimate win-win situation for everyone involved, including the end user. So sit back, relax, and get ready to unravel the secrets of successful tech partnerships with our dynamic duo. This is an episode you don't want to miss!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

No revenue, no attention.This is especially true for partnerships. If you want to get the attention of your partners, you need to pick the right ones and show them how you could generate revenue together. 👉Stop chasing after high-profile partners without really thinking about whether they're a good fit. 👉Focus on partners who can help you create value for your customers.👉Close the partner engagement gap. Remember: where revenue goes, attention flows. Episode 21 of Partnerships Unraveled is available 🎧Tune in to learn how to cut through the noise, from recruitment to onboarding and retention. #podcast #partnershipsunraveled #engagement #sales_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

With 20 to 30 vendors, partners often lack time and resources to keep up with campaigns. And that can create blockages. Whether it’s on the roads, in your lungs, or slowing down your channel... Congestion is never good. In this week's episode of Partnerships Unraveled, our CEO and VP of Partners share their tips to get your partners' attention.Spoiler alert 🤫: You need to shift from channel push to end-users pull. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners