Partnerships Unraveled

In this episode, we are kick-starting a new series about building a channel from scratch. Where we will share the five fundamentals for creating a new channel with the highest likability of success: 1. Channel Strategy: Setting Company objectives2. Creating a Channel Architecture: How does a channel look like?3. Compensation: How to handle compensation with the different roles of your partners4. Hiring your team: Building a hiring plan, collecting all the resources that you need. 5. Automation: How to measure your steps to successNext to that, you will discover how to find partners who are the best fit for your business and how to design your channel to be future-proof and find the right tooling to save yourself loads of drama down the line. What are you waiting for? Go listen to this episode right now!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

If you look at the highest valued businesses in the world, a lot of them are SaaS businesses for a reason. That's because fundamentally, at a business level, upsells are one of the best ways to drive consistent success and hyperscale your business. In this episode, we will dive into the world of upsells. How to train your team to do upsells with the long term perspective in mind and really figure out what the potential deal size is in the long run. We also touch upon the biggest causes of churn, like the lack of clarity, ownership and responsibility and how to avoid that to create that desired self sustainable partner revenue._________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Renewals are the reason that SaaS businesses are so highly valued because one of the key metrics they track are NRS and net revenue retention, and you see the insight of your growth. In this way your business keeps on growing over time without you acquiring new customers. That sounds like music to my ears!In this episode we will dive into renewing opportunities, the differences of why some companies are really struggling and others are really thriving when it comes to renewals such as one of our favourite companies HubSpot, because unfortunately it isn't always as pretty as it looks like because renewals come with challenges too… _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

As you might know we kick started our new series about self sustainable partner revenue. Where we talked about how to make sure that your partners can find, close renew and upsell opportunities on their own to create a scalable channel.  In today's episode we're going to talk about closing opportunities, the challenges coming along and worst case scenarios like unpredictable revenue deals. But do not worry, we won't keep you hanging because we will turn those horror stories upside down to turn them into the perfect renewable motions. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Welcome to part two of our new five part series. Where Alex & I started with how to enable your partners towards self sustainable partner revenue: in order to close, renew, and upsell end users on their own. Today we're going to talk about finding opportunities. We previously talked about how revenue drives and engagement, and engagement drives revenue. That's why finding opportunities is so crucial because that's going to keep partners brought in and keep your revenue growing consistently.  If you would like to learn how to get into the right conversations, the difference in the  approach of net new and exciting customer base and how to build a generalised plan? No time to waste, press the play button right away!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Because of all your hard work, you've recruited valuable partners. Great! But now the real work must begin by making sure you keep partners in this motion and guide them to self sustainable revenue. There is one big reason why big B2B companies sell via the channel and that is the hyperscaling motion and the only way to deliver hyperscale is if you can have a hands-off approach. Self sustainable revenue is the way to get there because revenue drives engagement, engagement drives revenue, and that's very much a flywheel where the snowball is going to get bigger and bigger. Luckily, in this episode we will guide you through the steps on how to make your partner's self sustainable revenue such as finding opportunities by making your product and brand positioning strong and tracking the partners' conversion. Keep an eye out for the next episodes where we will be talking about how to find, close, renew and upsell customers. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

The summer is here! The sun is out, it's holiday time and people are excited to take some time to relax.  But what does this mean for your business? In this episode, we discuss how to build a business model with taking the slower seasons into account by measuring it for each region. And give examples of strategic projects that will impact your business in the long term. But remember, do not take your foot off the gas! Just that your deals are going slower doesn't mean there is nothing to do. There is the same amount of work, but it might be different. Now is the time to focus on product updates and feedback, foster relationships, get a clear view of your competitive landscape and do more cultural stuff that will help you succeed in the long term. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

In this episode, we shift our focus to the dark side of the channel: your sleeping partners. While we've previously explored strategies for bringing new partners onboard, today we tackle the challenge of reigniting inactive partners and how to transform them into revenue-generating powerhouses again.  We discuss the different types of inactive partners and emphasize the importance of identifying partners who were previously successful in driving revenue but may have shifted their focus or aligned with competitors and talk about leading indicators such as revenue performance, marketing efforts and engagement levels. Rather than waiting for partners to be inactive for three quarters (as the industry standard suggests), we explore the importance of leveraging data, automation, and health scores to catch partners just before they become inactive and reenergize the relationship.And last but best, we outline how crucial it is to understand the underlying reasons for partner churn and how to avoid it in the first place. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Join us for the final episode of our five-part series, "Bridging the Partner Recruit to Revenue Gap," as we dive into the dynamic world of co-selling. Co-selling is the culmination of a successful partnership journey, where recruiting, onboarding, enabling, and marketing come together to teach partners the art of effective selling. It's that important moment when partners discover their potential to find, open, and close profitable opportunities.In this action-packed episode, we'll reveal the secrets to achieving sustainable revenue through co-selling. We'll explore the best timing for starting the co-selling process and share real-world success stories. Discover how engagement, revenue, and reputation all intertwine in the partner ecosystem. Together, we'll unlock the power of co-selling and achieve numerous successes with our partners.Tune in now to learn when to start your co-selling journey, the importance of building trust early on, and the crucial role of account mapping in taking your partnership to new heights. Get ready to transform your co-selling strategy and ignite long-term success!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

 Want to unlock the power of co-marketing?Listen to the fourth episode of our five-part series about getting new partners to first revenue as quick as possible.This week Rick van den Bosch and Alex Whitford 🔹 talk about :-      How to make marketing pieces relevant and digestible for different audiences-      How to use personalization, segmentation, automation, and tooling for marketing enablement-      The secrets of social selling-      And ultimately how to co-sell with your partners _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners