A well-designed partner program reduces dropout rates, cultivates deeper relationships, and accelerates growth. 

This week, our CEO Rick van den Bosch and our VP of Partners Alex Whitford gave precious tips to build a great partner program: Take a targeted approach to partner recruitment, ensuring partners can contribute to revenue quickly. 

Avoid high recruitment rates with low revenue conversion, as it hampers channel effectiveness. 

Clear expectations, precise planning, and technology investments are key. Scaling the program and improving communication are essential elements for long-term success.

Model effective partner programs after successful direct sales and customer success strategies. Building an ideal partner profile that can achieve self-sustainable revenue streamlines the program and drives growth.

Listen to the full episode  #PartnershipsUnraveled #PartnerProgram #RevenueGeneration (

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