038 - Partner Revival: How to Reignite Inactive Partners

In this episode, we shift our focus to the dark side of the channel: your sleeping partners. While we've previously explored strategies for bringing new partners onboard, today we tackle the challenge of reigniting inactive partners and how to transform them into revenue-generating powerhouses again.  

We discuss the different types of inactive partners and emphasize the importance of identifying partners who were previously successful in driving revenue but may have shifted their focus or aligned with competitors and talk about leading indicators such as revenue performance, marketing efforts and engagement levels. 

Rather than waiting for partners to be inactive for three quarters (as the industry standard suggests), we explore the importance of leveraging data, automation, and health scores to catch partners just before they become inactive and reenergize the relationship.

And last but best, we outline how crucial it is to understand the underlying reasons for partner churn and how to avoid it in the first place. 

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