035 - Mastering Partner Enablement: Driving Success in Marketing, Sales, and Tech - Part 3/5

Want to guide your freshly recruited partners to revenue as quickly as possible? Listen to the third episode of our five-part series – Partner Enablement : Driving Success in Marketing, Sales and Tech.In the episode,

Rick van den Bosch and Alex Whitford 🔹 Whitford discuss the enablement process as a crucial driver for future partner success.

And here are top 3 learnings from their conversation: 

1. Enablement always starts with the same question : How can I make this easier?Your partners participate in loads of programs. They know best what works best, and what they need to succeed. 

2. The level of enablement required depends on your partner typeA referral partner needs a wildly different enablement strategy than an ISV. Knowing that, work back from the outcome you’re looking to deliver. 

3. Co-process and blending enablement with marketing plans can drive better conversion and faster successInstead of teaching how to sell a product, go and sell it together with your partner. On the job training is the best!
(Keep it to yourself, but next week’s episode will be about co-marketing )

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