Partnerships Unraveled

Want to guide your freshly recruited partners to revenue as quickly as possible? Listen to the third episode of our five-part series – Partner Enablement : Driving Success in Marketing, Sales and Tech.In the episode, Rick van den Bosch and Alex Whitford 🔹 Whitford discuss the enablement process as a crucial driver for future partner success.And here are top 3 learnings from their conversation: 1. Enablement always starts with the same question : How can I make this easier?Your partners participate in loads of programs. They know best what works best, and what they need to succeed. 2. The level of enablement required depends on your partner typeA referral partner needs a wildly different enablement strategy than an ISV. Knowing that, work back from the outcome you’re looking to deliver. 3. Co-process and blending enablement with marketing plans can drive better conversion and faster successInstead of teaching how to sell a product, go and sell it together with your partner. On the job training is the best! (Keep it to yourself, but next week’s episode will be about co-marketing )_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

 Want to increase your conversion rate from recruit to revenue?Make sure you got a killer onboarding. This week, @Rick van den Bosch and @Alex Whitford are tackling the second part of our five part series about Bridging the Partner Recruit to Revenue Gap (AKA How to get new partners to first revenue as quick as possible?). And this podcast episode is all about the crucial driver for future partner success that is onboarding!A few take aways from their conversation you want to implement:Tailor your onboarding process to the specifics needs of each type of partnerCreate an ideal partner profile and proactively seek out partners who fit that profileBet on automation and a streamlined process to focus on building relationships and closing deals with your partnersStay tuned!  The next three episodes of our series will be about Partner Enablement, Co-marketing, & Co-selling. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

A well-designed partner program reduces dropout rates, cultivates deeper relationships, and accelerates growth. This week, our CEO Rick van den Bosch and our VP of Partners Alex Whitford gave precious tips to build a great partner program: Take a targeted approach to partner recruitment, ensuring partners can contribute to revenue quickly. Avoid high recruitment rates with low revenue conversion, as it hampers channel effectiveness. Clear expectations, precise planning, and technology investments are key. Scaling the program and improving communication are essential elements for long-term success.Model effective partner programs after successful direct sales and customer success strategies. Building an ideal partner profile that can achieve self-sustainable revenue streamlines the program and drives growth.Listen to the full episode  #PartnershipsUnraveled #PartnerProgram #RevenueGeneration (_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Looking for long-term success in your partnerships?@Rick van den Bosch and @Alex Whitford got you.They couldn’t stop talking about it in the latest episode of our podcast Partnerships Unraveled.Tune in as they deliver their key strategies for channel integrity.Spoiler  : trust in on top of the list._________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Eager to achieve a quick time-to-value?Time to value, also known as TTV, in partnerships, measures how long it takes for a newly onboarded partner to achieve their first revenue.Short TTV leads to faster revenue for partners and greater engagement, while a long TTV can result in disengagement and loss of partners.In the latest episode of our podcast, our CEO Rick van den Bosch and our VP of Partners Alex Whitford deliver their secrets for a fast TTV.Among which you'll find tips for:- Setting clear expectations with your partners- Defining the steps needed to achieve the first deal- A solid onboarding process- Measuring and analysing metrics continuouslyCheck out episode 31 of Partnerships Unraveled _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Would you say partnerships are more like a marathon or a sprint? 🏃‍♀️Our CEO and VP of Partners had a lot to say about this topic in the latest episode of our podcast. Spoiler: they kind of agreed on the fact that partnerships require a long-term mindset, but with a race sprint mentality. Tune in as they discuss 🎧 : + The Importance of partnerships in driving profitability+ Building successful partnerships through honesty, integrity, reciprocity, and long-term commitment+ Internal and External Races in Partnerships+ Sprinting to Self Sustainable Revenue in Partnership#Podcast #PartnershipsUnraveled #Channel_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

We criticize partners portals all the time...But are there really other options? Yes!And that’s exactly what you’ll find that out in the latest episode of our podcast Partnerships Unraveled Our CEO and our VP of Partners talk about to shift from a portal to a platform in the channel partner ecosystem and what that entails.Tune in as they cover:+ Combining distribution and unmanaged partners+ The importance of data in driving partner success+ The role of digital platforms in partner recruitment and success+ Embracing the marketplace model for channel#ChannelPartners #Portals #PartnerSuccess #Podcast_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

What does your partner promised land looks like? For our CEO @Rick and our VP of Partners @Alex, it looks like :⭐ Effortless partner recruitment ⭐ Easy, fast & rewarding partner journey ⭐ Self-sufficient partners ⭐ Managing partners at scale ⭐ Predictable & scalable partner revenueTune in as they share how to reach every channel manager dream  🎧Episode 28 of Partnerships Unraveled is available! 🎉_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

In this week's episode of Partnerships Unraveled, our CEO, Rick and VP of Partners, Alex share some valuable insights on how to better align with ISV partners of your channel collaborators. They emphasize building strong use cases, segmenting aggressively, and targeting a specific niche to create cohesive solutions that provide maximal value to end-users. Tune in as they talk about 🎧:Why ISV partnerships are important for end-usersHow to align with resellers' ISV partnershipsCo-marketing strategies for ISV partnershipsAnd if you're feeling brave, suggest some topics for future discussion – who knows, you could be the next star of our podcast ⭐_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Customer success and partnerships have a lot in common. 👉Both require understanding the needs and goals of the customer or partner and creating a plan to drive towards success. 👉Onboarding is crucial for both, as it is where a plan is created and executed with real-time measurement of milestones to ensure both parties are achieving their goals. 👉Technology is used to help track and manage success for a larger number of customers or partners.In this week's episode of Partnerships Unraveled, our CEO @Rick and our VP of Sales @Lotte Cohen talked about what partnerships can learn from customer success. Tune in as they also explore 🎧:Partner Engagement and Health Scores Enabling Success for Smaller Partners Automating and Digitising Partner Journey Using Data to Proactively Solve Challenges for Partners_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners