Partnerships Unraveled

Looking for valuable insights into how companies can effectively recruit and work with partners to drive success? 🧐In this week's episode, our CEO and VP of Partners outline the three-phases in partner programs : startup, ramping up, and doing it at scale. Here are a few takeaways from their conversation: It is critical to focus on partner-led sales to achieve significant revenue growth and scale sales teams.Boutique partners specializing in a specific vertical can be a good starting point for recruitment, and defining the ideal partner profile is key.To achieve mass partner recruitment, companies should focus on automation and have a strong end user brand.Creating a repeatable process to guide partners towards self-sustainable revenue is the dream of every single vendor.Make it come true ✨_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Last week, we talked about the issues that come with partner portals. But if not partner portals... then what? 🤨This week, our CEO and VP of Partners got into the changes you need to make to leave portals behind and enter the new era of partnership management. Ready to step up your game?Tune in to listen right now_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Partners aren’t coming to your portal?No worries. We got you.This week’s episode of Partnerships Unraveled is all about portals and partner engagement.Tune in as our CEO and VP of Partners talk about :Why less and less partners are actively using portalsThe benefits of portals, because..yes, there are still someAnd most importantly, where partner portals are failingIf you are a true believer in portals, prove us wrong and send us a DM on LinkedIn!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

In today's episode, we have a special guest joining Alex instead of his usual partner-in-crime, Rick. That's right folks, it's time to give a warm welcome to our very own CTO, Jens van de Graaf! As they dive into the topic of tech partnerships, Jens and Alex paint a vivid picture of the strengths, weaknesses, opportunities and threats. They'll explore the ins and outs of tech partnerships and discuss why they're crucial for any business that wants to make it in the tech world. They will also talk about how tech partnerships are the ultimate win-win situation for everyone involved, including the end user. So sit back, relax, and get ready to unravel the secrets of successful tech partnerships with our dynamic duo. This is an episode you don't want to miss!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

No revenue, no attention.This is especially true for partnerships. If you want to get the attention of your partners, you need to pick the right ones and show them how you could generate revenue together. 👉Stop chasing after high-profile partners without really thinking about whether they're a good fit. 👉Focus on partners who can help you create value for your customers.👉Close the partner engagement gap. Remember: where revenue goes, attention flows. Episode 21 of Partnerships Unraveled is available 🎧Tune in to learn how to cut through the noise, from recruitment to onboarding and retention. #podcast #partnershipsunraveled #engagement #sales_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

With 20 to 30 vendors, partners often lack time and resources to keep up with campaigns. And that can create blockages. Whether it’s on the roads, in your lungs, or slowing down your channel... Congestion is never good. In this week's episode of Partnerships Unraveled, our CEO and VP of Partners share their tips to get your partners' attention.Spoiler alert 🤫: You need to shift from channel push to end-users pull. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Did you know you could double network effect with channel partnerships?Yes. Double. Even triple.All of that...thanks to alliance campaigns. By pooling resources and expertise, you'll be able to reach new end-users, increase partner engagement, and drive better ROI.Ready to start scaling your partner marketing?Listen or watch this week's episode of our podcast for guidelines 🎧#Podcast #PartnershipsUnraveled #AllianceCampaigns #PartnerMarketing_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Implementing an effective deal registration program can help you to maximize the benefits of working with channel partners.But deal registration is not that easy.😔👉 Ensuring accuracy and completeness of information submitted by sales reps and channel partners👉 Tracking the status of deals through their lifecycle to avoid overlaps with other partners or sales reps 👉 Integrating deal registration processes with other systems such as CRM, order management, and financial reportingThese are some great challenges discussed by our CEO and VP of Partners in this week's episode of our podcast Partnerships Unraveled.  Tune in right now! 🎧_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Have you experienced the power of social selling yet? Social selling is about leveraging your social network to find the right prospects and build trusted relationships. It is ultimately a sales technique. But one that everyone in your organization can take part in – and benefit from. Why does it makes so much sense for B2B and the channel?What kind of content should you bet on?How can you enable your partners with it?That's what you'll find out in episode 17 of Partnerships Unraveled alongside some tips to build your own social selling program. 💪_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

This episode of Partnerships Unraveled can be summed up in 3 letters.M,D,F...We're not talking about medium-density fibreboard but about market development funds. To name a few things discussed in episode 16 of Partnerships Unraveled:-> What is MDF and why was it originally created?-> How can you tie it to revenue?-> Some examples of MDF gone wrong  And of course... our CEO and VP of Partners also chatted about paid advertising. Care to know what they had to say about MDF? Listen or watch this week's episode!  _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners