

015 - Mastering the art of Partner Communication
Complicated to engage in actual conversations with your partners when you work with so many, right?
Yet, it’s worth it. It's the only way to grasp what truly matters to them and to maintain engagement. And there are actually ways to make it possible, even with hundreds of partners.
In episode 15 of Partnerships Unraveled, we talk about to-partner communication.
- What are the different types of communication?
Product introductions, promotions, campaigns, events, webinars, etc.
- Who are you talking to?
Partner segmentation is key for a relevant communication strategy.
- How to reach partners?
Mail inboxes are crowded. A multichannel approach is necessary these days. Social media, Slack, Teams... that's where you'll find your partners!
It's time to start conversing with your partners, don't you agree?
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