Partnerships Unraveled

Complicated to engage in actual conversations with your partners when you work with so many, right?Yet, it’s worth it. It's the only way to grasp what truly matters to them and to maintain engagement. And there are actually ways to make it possible, even with hundreds of partners.In episode 15 of Partnerships Unraveled, we talk about to-partner communication. What are the different types of communication?Product introductions, promotions, campaigns, events, webinars, etc.Who are you talking to? Partner segmentation is key for a relevant communication strategy. How to reach partners? Mail inboxes are crowded. A multichannel approach is necessary these days. Social media, Slack, Teams... that's where you'll find your partners!It's time to start conversing with your partners, don't you agree?_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Categorizing your partners can help you to deliver a far more specialized strategy. In episode 14 of Partnerships Unraveled, we talk about partner segmentation and how it can positively impact your channel – if done well.There are several ways to go about it. ➡️Partner type, regions, language, products...How do you choose? Listen to this episode to find out what's the best tactic for your channel._________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

It's the new year already!  What do you think will be the key trends in channel for the coming period?In this week's episode, we make predictions for 2023. Sorry to spoil the fun already but... recession is in the air.● How do you deal with it? ● How do you drive impact?● How to save costs?● How to increase revenue? These are questions our CEO and VP of Partners answer in this first podcast of the new year. You'll be surprised to find out that doing business in the middle of recession might have some upsides..._________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

While most businesses rely on resellers, the great ones invest in building great partnerships. And in a partnership, every day should feel like Christmas. 🎄In episode 12 of Partnerships Unraveled, we draw lessons from the most wonderful time of the year : Generosity is keyReceiving presents is awesome. But how fun is it to spend time picking the perfect gift and to watch people unwrap them? Giving is underrated in partnerships. Yet, it is crucial to make your partners feel special if you want to keep them around!Make it personalThe most expensive gift isn't always the best. Throwing huge amounts of money around is not necessarily the driving factor for successful partnerships. Crafting a really unique plan that is going to help you and your partners grow together however... Want to see our CEO and VP of Partners and Operations in Santa suits?Watch our special X-mas episode on LI or YouTube! 🎁#partnershipsunraveled #partnerships #podcast #christmas_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Interested in doing business with big channel partners?Then you must listen to episode 11 of Partnerships Unraveled! We talk about :Who are the biggest channel partners?What type of end-users are they selling to?Which other vendors are they working with?And how to approach them?Would you rather see the faces of Rick and Alex? Go check out our Channext Youtube or LinkedIn!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Rule #1 when it comes to channel alliances: Be humble. A channel alliance is an opportunity to work together instead of doing everything yourself. Co-innovation, co-marketing, and co-selling will make your channel offer stronger. In this episode of Partnerships Unraveled we talk about channel alliances. We discussRecruiting partners for alliance partnershipsWhat should you keep in mind when recruiting an alliance partner? How will you approach co-selling, co-innovation, and scaling together?Co-innovation go to marketHow do you determine your marketing message? What pains will you solve? And how will you reach both your existing and new end-users? Co-selling alliance through the channelHow do you ensure correct orchestration within the channel? How do you help your partners in the long-run? _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Channel partnerships shouldn't be recruited then left to their own devices. If you want your channel to scale, you'll need to support your partners at every step. In episode 9 of Partnerships Unraveled we discuss what a channel partner want from a partnership and we discuss:Finding growth in channel partnershipsIt is imperative to start at your end-users and work your way back. How are you finding new customers, retaining and upselling to current customers? Best practice of determining your margins Well, it's not just margins would be the lesson here. Make sure you have a unique value proposition for your partners. Invest in your partnerships to make them grow.The renewable model for channel partnersGrowth stems from having a predictable and recurring revenue model. Take SaaS as an example and make yours subscription based. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Are you fully disti-enabled, looking to scale through distribution, or still on the fence? In episode 8 of Partnerships Unraveled we look into the dos and don'ts to make distribution work for your channel. We look at how distribution evolved from warehouses to SaaS and the roles each part of the channel plays. Bust 4 of the most common myths surrounding distribution. *Spoiler, you don't lose all control over your partners. Not sure what kind of distributor will fit your channel program? We look into the different forms of disti as well as what's in store for the future. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

We love to pretend everything is sunny in partnership land, but the reality is, sometimes things go wrong. Partnerships can sour, leaving business stagnated and end-users unhappy. In episode 7 of Partnerships Unraveled we discuss why partnerships fail. We identify 4 common problems and how to fix them – or even better make sure they never occur in the first place!Entering with the wrong intentionsSuccessful partnerships means doing your homework, identify your Ideal Partner Profile. Be clear what you're giving and set up success plans together. The misalignment problemThe best way to keep your partnerships golden? Listen! Set mutual goals with short-term successes along the way. And make sure you share quality data so that you can track it all. The Partner Engagement Gap1 in 4 partners will drop their vendor after just a few months if sales expectations aren't met. So go for those sales together. Make sure your partners are engaged and enabled from the get-go. Trust issuesSo your partner cheated on you with another vendor? So what! It's a free market. Just make sure to keep those communication channels open – both ways. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Where are you going?How are you getting there?By when will you get there?These are the 3 key questions you need to ask when making data-informed decisions in channel. In this week's episode of Partnerships Unraveled we discuss how to make those data-informed decisions. How to shift your company into a data-informed mindsetThe biggest challenges in channel surrounding dataWhat types of metrics you should be measuring_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners