Partnerships Unraveled cover image

Partnerships Unraveled

025 - Partner Recruitment: Quantity or Quality?!

Mar 27, 2023
31:38

Looking for valuable insights into how companies can effectively recruit and work with partners to drive success? 🧐

In this week's episode, our CEO and VP of Partners outline the three-phases in partner programs : startup, ramping up, and doing it at scale. 

Here are a few takeaways from their conversation: 

  • It is critical to focus on partner-led sales to achieve significant revenue growth and scale sales teams.
  • Boutique partners specializing in a specific vertical can be a good starting point for recruitment, and defining the ideal partner profile is key.
  • To achieve mass partner recruitment, companies should focus on automation and have a strong end user brand.

Creating a repeatable process to guide partners towards self-sustainable revenue is the dream of every single vendor.

Make it come true ✨

_________________________

Learn more about Channext 👇

https://channext.com/

Watch on YouTube ►

https://www.youtube.com/@channext


#channelmarketing #channelpartners

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