025 - Partner Recruitment: Quantity or Quality?!

Looking for valuable insights into how companies can effectively recruit and work with partners to drive success? 🧐

In this week's episode, our CEO and VP of Partners outline the three-phases in partner programs : startup, ramping up, and doing it at scale. 

Here are a few takeaways from their conversation: 

• It is critical to focus on partner-led sales to achieve significant revenue growth and scale sales teams.
• Boutique partners specializing in a specific vertical can be a good starting point for recruitment, and defining the ideal partner profile is key.
• To achieve mass partner recruitment, companies should focus on automation and have a strong end user brand.

Creating a repeatable process to guide partners towards self-sustainable revenue is the dream of every single vendor.

Make it come true ✨

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