Geronimo Unfiltered

“When you take on the responsibility of leadership, you’re not taking on additional responsibilities. You are changing your career.”Joining me on today’s episode is the incredible Rohan Dredge: the CEO of Pragmatic Thinking, a behaviour and motivation strategy company who has worked with the likes of Qantas, Toyota, Suncorp and Geronimo.Rohan’s first episode ‘How to be a Leader People Actually Want to Follow’ is one of our MOST listened-to episodes. When we were down in the Gold Coast we knew we HAD to get him back on the poddy to continue to level up our leaders.When we go into the health and fitness industry, we all have one goal: to help people get fitter, stronger and lead happier lives. But as your business grows, your role shifts from directly helping members to leading and managing teams.And it’s not a change most of us are prepared for.Join me as I ask Rohan all of your most commonly asked leadership questions including: 01:26 - What are the qualities of a highly effective leader? 03:23 - What are some of the operating systems that create a highly effective leader? 06:35 - How can you make confident decisions as a leader? 08:45 - How can you become a leader who responds rather than reacts? 18:48 - The right way to give performance reviews and give staff feedback EVEN if it’s hard 26:29 - What do you do when your team has a poor culture? 32:56 - If you don’t like confrontation… How do you enforce changes that will upset your staff? 35:33 - What if you're afraid to push a team member for fear they might leave? 38:16 - How to empower your team without micromanaging them 43:20 - The Controversial Question… Can anyone be a good leader? … and a whole lot more Listen to the OG episode with Rohan about How to Be a Leader People Actually Want to Follow over on Spotify / Apple. Learn more about Rohan Dredge and Pragmatic Thinking by visiting www.pragmaticthinking.com or heading over to Rohan’s LinkedIn here.Prefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you’re looking to see how other gym/studio owners have created their OWN paths of success - look no further. Joining me on today’s episode is Anthony Bartolo, owner of ACTV Strength Co.ACTV Strength Co. started as a Burleigh studio and has now expanded into a network in and of itself, with franchises operating in 4 other locations & GROWING.Anthony is the blueprint for the success that you CAN achieve in this industry. So join us as we dive into how to open a profitable studio from DAY ONE, the truth about ‘the perfect location’, and the mindset that could be keeping you at level one. You’ll hear all about Anthony’s strategies including:  Why his members keep coming back to ACTV Strength Co., even after cancelling The out-of-the-box thinking that launched ACTV Strength Co. to a whole new level + 4 more franchises Anthony’s unique social media tactic that has built such a strong community throughout his locations The groundbreaking education and programming development that sets Anthony’s Studios apart from the competition … and a whole lot more Connect with Anthony on IG @anthonybartolo__ and Luke @lukekenelleywww.actvstrengthco.com // @actvstrengthco Prefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Ash, a powerhouse mindset coach at Geronimo, shares essential advice for fitness studio owners feeling stuck. They discuss the internal conflicts that hinder success and the importance of personal development. Ash highlights the 'Hero's Journey' as a metaphor for transformation, emphasizing resilience and mindset shifts. Listen in for actionable steps to overcome self-sabotage and burnout. They tackle limiting beliefs and stress the significance of a supportive environment, guiding listeners toward personal growth and a high-performance mindset.

Sultan Kirby is a gym and fitness studio equipment specialist. He speaks to HUNDREDS of gyms a day and is right in the middle of what’s happening in the world, having just returned from a huge fitness equipment expo in LA.  So what did he learn?We asked Sultan the following questions: Where is the industry headed? Are we moving away from fitness studios in their traditional form? What kind of equipment are people looking for and how do we cater for it? What were the biggest fitness trends coming out of LA? If Sultan had a budget of $100k to open a studio today, how would he spend the money? What Sultan WOULDN’T do and a warning to all owners… … and a whole lot more Find out more about Sultan and his work over at www.compoundfitness.com.au and over on IG @compoundfitnessauPrefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Starting a business is tough—50% of them don’t survive, and 75% of business owners earn less than minimum wage.During a particularly tough time with my business, I asked my accountant this question.“Do I push harder or do I start driving Uber to supplement my income?”His response?“If you have enough time to drive an Uber, you have time to focus on your business.”Our studio then went on to become the largest and fastest growing studio in Sydney, in addition to winning multiple Division Champion awards we were also voted Sydney’s #3 best place to workout, and #1 Gym by The Urban List. So in today’s episode, I’m talking about the FIVE most important steps that I would take if I were to open a studio again today. These are actional tips, even for network studios. I’ll also be diving into a unique concept that we’ve been exploring - one that is the complete OPPOSITE of a traditional gym…You’ll hear:  The ONE thing that will GUARANTEE your profits—and without it, you could fail The phenomenon happening on Google that is changing the GAME for all marketing strategies Why a fancy fit-out could mean a slow death for your business The team I’d be hiring from day one How to become a WORLDWIDE fitness brand, not just a local gym The steps I would take to ensure I was profitable on OPENING day … and a whole lot more Prefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Can’t find any experienced trainers out there? You’re not alone.Joining me on today’s show is Chris Lawrence, a former NRL player who made it against all odds when he dislocated his hip, had 13 bones in his face shattered during practice AND still went on to play 250 games for the West Tigers.Since then, Chris has gone on to design an education program for professional athletes to provide freedom for athletes after their sporting careers.As a result, Chris speaks to thousands of gyms, and what he has found might not surprise you…when it comes to hiring trainers - there is a ‘Missing Middle’.So if there aren’t any trainers out there, who are you meant to hire?Let’s find out.You’ll hear:  The unique strategy that could help you secure your next best hire Why Doza got into a fight with Seek about his controversial job ad Why Doza hired an Operations Manager from Mcdonald's instead of a fully qualified personal trainer The injury that nearly ended Chris’s footy career and changed his mindset … and a whole lot more Check out Chris over on IG @chrislawrence04If you want to learn more about One Training, head over to @onetraining and claim a free gift pack from Vitadrop over at http://www.vitadrop.com.au/onetraining.Prefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Most studio owners are more familiar with their love language than their financial metrics. But did you know that everything you want in business and in life is on the other side of a couple of reports?Today I brought our CFO, Danny Chiha on the show to break down everything you need to know about reporting - it’s entry-level but do this and the game WILL change for you.You’ll hear:  2:11 - The biggest misconception ALL new business owners have about their money 05:26 - The three things you need to focus on to make more money and get the lifestyle you’re dreaming of 10:54 - What is a healthy profit percentage? 12:52 - Why cancelling your subscription isn’t going to do ANYTHING to your savings account 16:31 - The stats you should be looking at to become a RICH studio 17:31 - Which reports should you be checking in Xero? 19:35 - Should I include my wages as part of labour? 20:32 - The mistakes in your books that will make it VERY hard to sell when the time comes 21:59 - Is it better to pay yourself a wage or take profits? 22:26 - Should I be putting up my membership fees in keeping with inflation? 26:10 - is there a way to calculate your BAS ahead of time? 31:10 - What we’ve done at Geronimo to get our numbers financially healthy … and a whole lot more!WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The fitness and wellness industries are seeing a rise in a different type of studio owner - those who are already great but want to be the BEST.These are the studios that when you look at their numbers, they seem to be at the top of their game. BUT behind the scenes, they’re stressed, they’re working overtime, and they’re taking on responsibilities they shouldn’t be doing, to get their numbers in the green.So how do you push through to the NEXT LEVEL and gain LEVERAGE?There are three things that will get you there: a Team Identity, Team Design, and Accountability Chart. Listen to this episode to find out: Why you won’t get yourself out of the business with the team structure you have right now The exact formula to get a team of A Players The ONE change you can make to your organisation chart that will ensure your KPI’s are met without fail The mental shift in our team that took us from a team of casuals running out the door after their shift to a COHESIVE and aligned group (even with 19-year-olds) … and a whole lot more Prefer watching over listening? Watch the video version here. The diagram of the Golden Pyramid is here.Check out Soph’s job description here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The CrossFit industry is changing. People are no longer interested in flogging themselves anymore - they’re focusing on their mental health and wellbeing. And with recent events over the last few years, who can blame them?So what happens to an industry that was built on a steel will and peak physical strength? Joining us on the show today is Jack & Jacob from Southend Crossfit in Maroubra who have not only achieved a churn rate of 3% but they’re up $10k a month in LESS than 6 months with net 50 members. Jack and Jacob run an incredible CrossFit studio that CONTINUES to evolve and adapt to meet the market's needs. So what are their secrets?Let’s find out.You’ll hear:  Insights into how Jack & Jacob keep their studio relevant AND profitable The audience that Jack & Jacob are now tapping into and REAPING the rewards because of it Should CrossFit follow the Hyrox path? How to gain a TRUE competitive advantage The BIGGEST mistakes they’ve made in the 8 years of owning a studio Their most important advice for studios that are struggling … and a whole lot more Want to hear more from the CrossFit boys? Have a listen to their poddy Southend Podcast here.Give them some love over on IG @southendcrossfit or head over to their website www.southendcrossfit.com.auWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

I am giving away everything for free in this episode. Including something Sophie is going to be VERY upset about when she finds outYou NEED to listen to this episode because today I’m talking about some of the tips and strategies that we give our clients in the MILLION DOLLAR STUDIO program (it doesn’t get much better than this).Make sure you stay tuned til the end to hear my secret bit of advice (usually we charge for this…) and the steps you can take if you’re a studio that needs to get unstuck ASAP OR if you’re a studio that is ready to put your foot on the accelerator.You’ll hear:  How to capitalise on a downturned market (BIG tip revealed here🤫) Why your ads STILL aren’t working… How to be like Mike and Paul and hit 70% conversion rates on PAID leads for a PAID trial … and a whole lot more Prefer watching to listening? Check out the video version of the podcast here.Queue up these episodes next:➡️THIS is What’s Stopping You From Being a High Performer with NLP Coach Kylie Ryan➡️The REAL Reason You Can’t Bring Yourself to Call The Leads with Mindset Coach Kylie Ryan➡️Triple Your Growth by Hiring THIS Staff Member➡️How to Set Your Team Up to Win with NRL Coach Josh Hannay➡️850 Members &2.3% Churn Rate: Tribe’s Owner Reveals His Game-Changing Strategies➡️The Team Handbook: What It Is and WHY Your Studio Needs ItWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza