Geronimo Unfiltered The Brutal Reality of Scaling Multi Studios: The Systems You Need to Survive
Most studio owners dream of expansion—until they get punched in the face by reality.
Because here’s the truth: opening multiple studios isn’t just copy-paste. It tests your leadership, your systems, and your sanity.
In this episode, we’re sitting down with multi-studio owners to break down the exact systems you need to scale successfully without burning out or blowing up your business.
Here’s what we’re covering:
-Why starting a second studio is nothing like opening your first (and the mistakes that nearly broke them)
-The critical systems you MUST have in place before you even consider expanding
-How documented playbooks are the key to freeing yourself from day-to-day operations
-The onboarding system that ensures your culture scales with your business
-Why hiring the right people for the right roles is a total game changer
-The power of numbers: the metrics you need to track daily, weekly and monthly
-How a dual converter sales system dramatically increased conversions while reducing stress on the team
-Red flags that prove you’re NOT ready to scale (and how to fix them)
-The biggest personal lessons they learned while scaling—from burnout to leadership breakthroughs
-How creating a Vivid Vision helps align your entire team towards your long-term goals
-Why business is a skill you can learn—and the resources to help you do it
… and a whole lot more
Chapters:
⏳ [00:00] The Brutal Reality of Scaling Multi Studios
⏳ [02:26] The Hard Lessons from 1 to 2 Studios
⏳ [06:08] Scaling Fast: From 2 to 6 Studios
⏳ [10:00] What Broke First? The Messy Truth
⏳ [12:04] Systems vs. Chaos: The Power of Playbooks
⏳ [17:07] The 3 Must-Have Systems for Scaling
⏳ [23:03] Hiring & Onboarding to Protect Your Culture
⏳ [24:24] The Dual Converter Sales System Explained
⏳ [28:28] The Right People in the Right Seats
⏳ [31:14] The Red Flags That Mean You're Not Ready to Scale
⏳ [34:04] The Win-The-Week System for Growth
⏳ [41:12] Advice to Our Former Selves Before Scaling
⏳ [43:19] The Personal Growth Journey of Scaling
⏳ [52:11] The Next Level: Vision, Leadership & Legacy
⏳ [54:46] Final Takeaways & Homework for Growth
Hope you enjoy!
Want free resources?
DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered
WANT MORE:
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