Geronimo Unfiltered

Are you stuck on survival mode—chasing another 20 members, hoping to just get by? Here’s the thing: Playing small is costing you big. Most studio owners aren’t failing because they don’t work hard—they’re failing because they’re thinking too small. This episode is your wake-up call. It’s the permission slip you’ve been waiting for to dream bigger, lead stronger and finally build the kind of business (and life) you actually want. Here’s what we’re covering: -Why 10X is actually easier than 2X—and backed by stats -The mindset shift that took us from broke to a month's worth of sales in one week -How to kill your ‘survival mode’ identity and step into leadership -Real stories: From chasing 100 members to building multi-studio empires -How to set a “Big F*ck Off Goal” and actually make it happen -The exact language shift we see in studio owners who succeed -The trap of tweaking what’s broken vs. redesigning it for scale -Why ‘blame equals broke’—and what the most successful owners say instead … and a whole lot more Chapters: ⏳ [00:00] Why Playing to Not Lose is Keeping You Stuck ⏳ [01:00] The Core Belief: 10X Is Easier Than 2X ⏳ [03:00] Stats That Prove Less But Better = Bigger Growth ⏳ [05:00] What It Feels Like to Work for a 2X vs 10X Leader ⏳ [08:00] Real Talk: The 80% Rollover System That Changed Everything ⏳ [13:00] Ditching Free Trials and Redesigning the Front End Offer ⏳ [15:00] Redefining the Studio Manager Role for Maximum ROI ⏳ [17:00] Blueprint Breakthroughs: From Scrapping to Scaling ⏳ [21:00] CrossFit Case Study: From 100 Members to a Holistic Health HQ ⏳ [24:00] Choosing Between 2X and 10X Leadership (From Your Team’s POV) ⏳ [28:00] Why Some Owners Self-Sabotage After $1M ⏳ [30:00] The Identity Shift: Your New Life Will Cost You Your Old One ⏳ [33:00] The Most Dangerous People in Your Orbit (Hint: It’s Not the Haters) ⏳ [36:00] Kill the 2X Version—Design a 10X Future ⏳ [39:00] Building a Business Worth Waking Up For ⏳ [41:00] It’s Not About Business—It’s About Becoming Who You’re Meant to Be ⏳ [45:00] Real Coaching, Real Circles, Real Results Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

If your team still comes to you with every question, drops the ball when you're away, or can’t seem to “just get it right”… this episode is your wake-up call. Because here’s the truth: You don’t have a people problem—you have a process problem. In this episode, we’re unpacking the most overlooked tool for buying back your time, building a business that runs without you, and hitting your next best month ever: Playbooks. Here’s what we’re covering: -Why even 7-figure studio owners get stuck in the “golden cage” -The difference between a system, a process, and a playbook (and why it matters) -The 4 North Star principles that make a playbook actually work -Why perfectionism is killing your scale—and what to do instead -The anatomy of a winning playbook (steal this structure!) -How to stop control-freaking and start coaching your team to win -The 5 playbooks every studio owner should create this month … and a whole lot more Chapters: ⏳ [00:00] Why You’re Stuck in the “Golden Cage” (Even If You’re at $1M+) ⏳ [03:00] Systems vs Processes vs Playbooks—Here’s the Real Difference ⏳ [07:00] The Most Common Mistakes Studio Owners Make With Playbooks ⏳ [10:00] The Real Reason You Can’t Finish Your Playbooks ⏳ [13:00] How One Studio Owner Unlocked Record Revenue With One Simple Shift ⏳ [17:00] Process Before the Person—What That Actually Means ⏳ [21:00] The 4 North Star Principles That Make Playbooks Work ⏳ [26:00] Anatomy of a Winning Playbook (Steal This Template) ⏳ [33:00] If You Think “It’s Easier If I Just Do It”… Listen to This ⏳ [36:00] Why Most Teams Fail (And Why It’s Not Their Fault) ⏳ [40:00] 5 Playbooks to Build in the Next 30 Days (Do These First) ⏳ [44:00] Your Homework: Start Small and Playbook the Gaps Hope you enjoy!

If it feels like you’re doing all the things and still spinning your wheels—this episode is your wake-up call. Because the data is in. And it confirms what we’ve been saying for months: Most studio owners are doing way too much, making way too little, and stuck playing last season’s game. In this episode, we’re lifting the lid on what the top 8% of studios are doing differently—and how you can break through to your best month ever (without burning out). Here’s what we’re covering: -Why visibility on socials = viability in the new attention economy -What the best studios are doing to close at 65–78% (not 20%) -The #1 stat that turns poor studios into profitable ones -The 4 stages of studio growth—and where most get stuck -The double dip paradox: Why things get harder before the breakthrough -The million dollar studio stack (and how to build yours) -The rise of hybrid business models—and how to stay ahead -Why your energy (not rent) is your biggest business cost -How to start marketing like a CEO (even if you’re “not a marketer”) … and a whole lot more Chapters: ⏳ [00:00] The Truth: Most Studio Owners Are Doing Too Much, Making Too Little ⏳ [01:44] 70% of Buyers Check Instagram Before Buying—Are You Visible? ⏳ [04:12] Why BME (Best Month Ever) Is Becoming the New Normal ⏳ [07:05] Higher Standards, Faster Growth: The Real Secret Behind BME ⏳ [09:08] Big F*ck Off Goals—Why You Need Them (Now) ⏳ [13:00] What Business Are You Really In? (Hint: It’s Not Fitness) ⏳ [15:06] The Report: Data from 1,000+ Studios Reveals What Works ⏳ [20:00] The Attention Economy: What’s Changed in Marketing ⏳ [23:44] You Don’t Have to Be a Marketer—But You Do Have to Market ⏳ [25:04] How the Fastest-Growing Studios Use AI to Win Back Time ⏳ [28:56] The Link Between Your Energy and Your Profit ⏳ [30:00] Rise of Hybrid Models (And Why They’re So Hot Right Now) ⏳ [33:30] The 4 Stages of Studio Growth (And Where Most Get Stuck) ⏳ [36:09] 300 Members = Danger Zone? Here’s Why ⏳ [41:02] Breaking Through: What the Top 8% Are Doing Differently ⏳ [44:07] Rollovers: The Hero Metric No One Talks About ⏳ [46:31] The Million Dollar Studio Stack (And How to Build Yours) ⏳ [52:14] Your Studio Won’t Scale Until You Upgrade ⏳ [54:00] How to Follow the Map from $0 to $1M ⏳ [56:00] Listener Q&A: Hiring Sales Staff, Online Coaching Tips + Dance Studios ⏳ [62:00] How to Join the Waitlist + Get In On Our Lock-In Sessions Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza

Thinking about opening a second studio? Before you sign that lease or paint that second set of walls, you need to listen to this episode. Because here's the brutal truth: most studio owners jump to a second location way too soon—and it ends up nearly destroying the first one. In this episode, we’re unpacking the real checklist to know if you’re actually ready to expand—or if you're about to double your chaos. Here’s what we’re covering: -Why growing too soon will cost you way more than just money -The real reason your second studio won’t feel anything like your first -How to know if Studio 1 is truly ready (or if it’s still held together by duct tape) -The 9-point checklist you must pass before opening another location -Why a “good deal” on a lease could still sink your business -What to do if you’ve already signed a lease—but you’re not ready -The fastest way to stabilise two studios before everything crashes -How to restructure your team and leadership to survive the jump -The 3 proven paths to scale your studio empire without losing your mind … and a whole lot more Chapters: ⏳ [00:00] The Exciting (and Dangerous) Leap from Studio 1 to 2 ⏳ [01:00] Why Doubling Means Doubling Costs—Not Just Doubling Revenue ⏳ [06:00] The Second Studio Syndrome: What Really Goes Wrong ⏳ [11:00] The 3 Levels of Business Growth (And Why Most Owners Are Stuck at Level 1) ⏳ [16:00] The ‘Ready for Studio 2’ 9-Point Checklist ⏳ [24:00] 3 Different (and Proven) Paths to Expanding Safely ⏳ [29:00] Already Signed the Lease? Here's Your Emergency Plan ⏳ [36:00] Team, Scoreboards, and The Leadership Shift You Must Make ⏳ [38:00] How to Scale Without Chaos—and Actually Love Running Two Studios Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza

What if I told you the biggest bottleneck in your business isn’t your leads, your sales team, or even your offer… it’s your calendar?This episode is a game-changer. We’re unpacking exactly how the highest-performing studio owners use deep work to multiply their output, slash distractions, and unlock serious momentum—without burning out.If you’ve been feeling stuck, scattered or just flat-out exhausted, this one’s for you.Here’s what we’re covering:-Why studio owners are addicted to shallow work—and how to break free for good -The #1 thing to focus on (hint: it’s not your merch printer) -The 7-step Deep Work System to get your time and brain back -Exactly what deep work looks like (with real examples from the trenches) -How to delegate, delay or ditch your way out of overwhelm -Why batching your shallow tasks could save your sanity -The Deep Work Challenge: 90 minutes a day for 90 days—and how to actually stick to it -How to align your calendar with your biggest goals (and your team’s future)Chapters:⏳ [00:00] Welcome Back—What We Noticed at the Manly Event⏳ [02:00] The Deep Work Epidemic: Everyone Knows It, No One Does It⏳ [05:10] Deep Work vs Shallow Work: Real Studio Owner Examples⏳ [10:40] The Power of the ‘One Thing’—And How to Find Yours⏳ [15:00] Calendar Audit: Are You a CEO or a Technician?⏳ [18:30] How to Build a Deep Work Routine (That Actually Sticks)⏳ [24:10] Pre-Agreements, Noise Cancelling Headphones & Stop Signs⏳ [30:00] Where All Your Shallow Work Goes (Delegate, Delay, Ditch)⏳ [35:00] Going Pro: How to Combine Deep Work with the BFOG⏳ [41:00] The Deep Work Challenge: 90 Minutes a Day for 90 Days⏳ [45:00] Final Thoughts: You Don’t Need More Hours—You Need More IntentionHope you enjoy!Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone.But the real reason most studio owners stay stuck? It’s not motivation. It’s a lack of planning. No targets. No tracking. No ownership. Just vibes.In this episode, we’re breaking down how to build a business plan that actually drives results—without the fluff or overwhelm.Here’s what we’re covering:-Why forecasting isn’t optional if you actually want to scale -How to reverse engineer your sales targets the smart way -The labour ratio rule that keeps your team costs in check -How to theme your quarter and build momentum (with real examples) -The one number your team must know—and the ones they don’t need -Why you’re not tracking hard enough—and how to fix it -What “winning the day” really means (and how to bring that culture into your studio) … and a whole lot moreChapters: ⏳ [00:00] Welcome Back: Retreats, Real Talk & Why Planning Matters⏳ [03:00] Studio Owners’ Biggest Mistake: No Targets, No Plan, No Progress⏳ [06:00] The Four Zones You’re In Right Now—And How to Shift⏳ [10:00] Forecasting 101: Why Revenue Goals Are Not a Vibe⏳ [14:30] Building Your Reverse Forecast: Start With What You’re Worth⏳ [17:00] Expense Ratios, Labour Costs & What Numbers Really Matter⏳ [20:00] Win the Quarter: How to Set the Theme, Targets & KPIs⏳ [25:00] Culture Over Casual: Aligning Your Team to Drive Growth⏳ [30:00] Tracking Daily: Why You Must Know Your Numbers in Real Time⏳ [34:00] The Power of Separation Sunday (And Weekly Reset Rituals)⏳ [37:00] Ask Us Anything: Your Questions on Planning, AI, and Team⏳ [44:00] Planning in Action: Should You Share Goals With Your Team?⏳ [47:00] Struggling Team Members: Process Before People⏳ [52:00] Daily Tracking, Rollover Metrics & The Game of Growth⏳ [58:00] Wrapping Up: Lock-In Sessions, Free Workshop & Final ThoughtsHope you enjoy!Want free resources?DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.https://www.youtube.com/@GeronimoUnfilteredWANT MORE:To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-planConnect with us:Geronimo: https://www.instagram.com/thegeronimoacademyDoza: https://www.instagram.com/hey.doza

Is Pilates blowing up for no good reason—or is this your golden chance to build in the Pilates boom?Because here’s the truth: Whether your studio’s tucked away in the suburbs or you’re already running multiple locations, this new wave of mindful, community-focused training is transforming the fitness industry, and there’s a savvy way to capitalise on it.In this episode, we’re tackling the rise of Pilates, the pitfalls of cheap intros, and how clever studio owners are leveraging structure, systems and collaboration to thrive (without losing their sanity).Here’s what we’re covering:-The truth about Pilates: Just trending … or here to stay? -How studios are cashing in on #1 search demand without racing to the bottom -Why “cheap, shallow nets” attract the wrong crowd (and tank your revenue) -How to turn community vibes into real, long-term profits -The role of mentorship, and why it’s vital if you want to expand -Scaling up without chaos: Key systems, roles and delegation -The family factor: Finding real freedom to be with those who matter -Why “playing nice” with ClassPass can backfire—and how to negotiate differently -How to create membership offers that outperform class packs … and a whole lot more⏳ [00:00] Welcome & Backstory: Why These Owners Nearly Gave Up⏳ [07:00] 200 Sales in 60 Days: The Jaw-Dropping Turnaround⏳ [14:00] Abandoning the “Cheap Intro” Mentality⏳ [21:00] The 6k to 11k Weekly Leap⏳ [28:00] Why Mentorship and Systems Matter⏳ [35:00] Community vs. Chaos: Building an Unstoppable Culture⏳ [42:00] Looking Ahead: Scaling Up, Paying Themselves and BeyondHope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

Is Hyrox just a fad—or the biggest opportunity you’re about to miss?Because here’s the truth: Whether your studio is functional, wellness-based or somewhere in between, this new wave of hybrid athletes is shaking up the industry—and there’s a smart way to capitalise on it.In this episode, we’re diving deep into the rise of Hyrox, hybrid training, and how smart studios are creating new offers, memberships and collabs to ride the wave (without losing their identity).Here’s what we’re covering:-The truth about Hyrox: Fad or here to stay?-Why hybrid athletes are reshaping the way studios program, market and retain members-How yoga, Pilates and recovery studios can still tap into this trend without adding squat racks-The new definition of success: Strength, recovery and longevity—not just fat loss or performance-The ‘Harvard business model’ and how to use it to boost retention and revenue-How to turn the hybrid athlete into your highest-spending member-What to include in a hybrid membership—and the real reason it works… and a whole lot moreChapters: ⏳ [00:00] The “Hybrid Athlete” Craze—And Why It’s Blowing Up⏳ [02:00] What Is Hyrox (And Why Should Studio Owners Care?)⏳ [04:00] The Growth Stats You Can’t Ignore⏳ [06:00] Is This Just for 25-Year-Olds? Why It’s More Inclusive Than You Think⏳ [08:00] Hyrox vs. CrossFit—What’s the Difference?⏳ [10:00] Retention Playbook: How to Keep Members Long-Term with Hybrid Goals⏳ [12:00] Is It Just a Trend? Or a Whole New Way to Train?⏳ [14:00] How Smart Studios Are Integrating Hyrox Training⏳ [16:00] New Offers, Secondary Memberships & Rep Teams⏳ [18:00] How Pilates, Yoga and Recovery Studios Can Get Involved (Without Changing Core Offerings)⏳ [21:00] The ‘30% Innovation Budget’ Approach to Experimenting⏳ [24:00] The Harvard Membership Model—And How It’s Being Done Now⏳ [28:00] Strength for Longevity: Why Hybrid Isn’t Just for Athletes⏳ [31:00] The 7 Fitness Tests Every 40-Year-Old Should Pass⏳ [34:00] Longevity, Recovery, and the Rise of Performance-Based Wellness⏳ [36:00] Final Word: Don’t Miss the Wave—Create Your Hybrid Offer NowHope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

Most studio owners are working hard—but are they working on the right things?Because here's the truth: If your benchmarks are off, it doesn't matter how many hours you put in. You're going to stay stuck.In this episode, we're diving deep into the data that matters most—so you can track, fix and grow your studio without burning out.Here’s what we’re covering:-Exactly what ‘good’ looks like across the 8 essential benchmarks (and where most people are bleeding revenue) -Why leads, sales and rollovers are your fastest path to growth (and how to improve them this week) -What most studios get dead wrong when it comes to suspensions and churn -The ‘traffic light’ system we use with 7-figure clients to pinpoint growth killers -Why auto-rollovers and free trials are tanking your numbers (and what to do instead) -The exact ad copy and creative strategy our clients use to hit 40%+ conversions -Why sales isn’t about being ‘pushy’—and the real reason most owners never ask for the sale … and a whole lot moreChapters: ⏳ [00:00] Why You’re Probably Guessing If You’re Doing Well⏳ [03:00] The Traffic Light Benchmark System (And Why It Works)⏳ [05:00] Leads, Sales & Rollovers: The First Three KPIs to Fix⏳ [07:45] The ‘Revenue Accelerator’ Most Studios Ignore⏳ [10:00] The Hidden Tax That’s Killing Your Profit⏳ [12:00] Churn: What It Actually Means (And What It Isn’t)⏳ [14:30] Net Growth vs. Net Profit—And How to Get Both⏳ [17:30] Surface-Level Work vs. Real Execution⏳ [20:00] Why Paid and Organic Leads Are Not Separate Anymore⏳ [23:00] Gut-Punching Copy That Actually Converts⏳ [26:00] The Video Strategy Driving a Sale a Day⏳ [31:00] The Ad Creative Mistakes You Can’t Afford to Make⏳ [33:00] The Sales Call That Changes Everything⏳ [36:00] Sales Scripts: Why You Need to Drill, Not Wing It⏳ [40:00] Speed to Lead: How to Triple Your Pickups⏳ [43:00] Rollovers: The KPI That Separates the Good from the Great⏳ [46:00] Onboarding Done Right = Higher Lifetime Value⏳ [49:00] Stuck and Working Long Hours? Here’s What to Do Instead⏳ [51:00] How to Rank Yourself—and What to Fix First⏳ [53:00] You Don’t Need Another Plan. You Just Need to Do the Thing.Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

Franchise or independent—what’s the better move? If you’ve ever wondered whether owning a franchise gym is the golden ticket to success or if going independent gives you more control and profitability, this episode is for you.We’re cutting through the noise and giving you the real talk on what it takes to run a successful gym, no matter what’s on the logo.Here’s what we’re covering:Is F45 dead? The truth behind what happenedThe biggest mistake independent gym owners makeWhy some franchisees stay broke while others crush itThe 3 non-negotiables for running a profitable gym (franchise or not)Should you leave your franchise and go independent? The key questions to askThe mindset shift that separates successful gym owners from those who struggleHow business owners sabotage their own sales process—without even realising it… and a whole lot moreChapters:⏳ [00:00] Is F45 Really Dead? The Truth Behind the Headlines⏳ [06:30] Franchise vs Independent: Which One Makes More Money?⏳ [12:45] Why Most Gym Owners Fail (And How to Avoid Their Mistakes)⏳ [18:20] The 3 Things You NEED to Succeed—Regardless of Your Business Model⏳ [24:10] Should You Leave Your Franchise? What to Consider First⏳ [30:35] The Hard Truth: No One is Coming to Save Your Business⏳ [37:50] How to Stop Sabotaging Your Own Sales Process⏳ [45:15] What’s Next? How to Take Action and Win in 2024Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza