Geronimo Unfiltered

If you’re burnt out, juggling casuals and “spare parts”, and hoping a fruit bowl and team brekkie will fix culture - you’re kidding yourself. Here’s the truth: culture isn’t vibes. It’s standards, systems and accountability - lived daily. In this episode, we unpack how elite footy programs like the Melbourne Storm and Norths turn “off-cuts” into pros, and how you can install the same habits in a five-person studio. We’re talking non-negotiables (as the floor, not the ceiling), recruiting on character over CV, team-driven leadership, and the exact rhythms - huddles, reviews and scoreboards - that lift performance without you barking orders. Here’s what we’re covering: -The difference between real culture and “bribery” (and why free coffees won’t save you) -Why recruiting on character beats qualifications every day of the week -Non-negotiables as the floor (not the ceiling) - and how to set them -The Storm “work program”, Purple Hearts and rituals that hardwire effort -How to build team-driven accountability (so standards police themselves) -The review room: 3 effort-based actions, player self-scores and visible scoreboards -Mini-teams, healthy competition and gamifying the right behaviours -Leading with questions, not speeches - practical prompts you can steal -How to reset a weak culture in 90 days (without blowing up your team) -What to do when a high performer is in a slump (support vs standards) Chapters: ⏳ [00:00] Why Your “Culture” Isn’t Working (and What It Actually Is) ⏳ [01:05] Character Over CV: How Elite Teams Recruit Winners ⏳ [07:07] Systems, Standards, Accountability - the Culture Trinity ⏳ [12:21] Rituals That Matter: Jerseys Off the Floor & Standing to Greet ⏳ [20:10] Non-Negotiables Are the Floor, Not the Ceiling ⏳ [23:06] Inside the Storm: The Work Program & Perspective Shift ⏳ [33:44] Spotting Weak Culture: Meetings, Dialogue and Behaviours ⏳ [41:10] The Review Room: Effort Metrics, Self-Scores & Scoreboards ⏳ [44:30] Build the Framework: Themes, Mini-Teams & Gamification ⏳ [51:30] Listener Q&A: Spare Parts, Monthly Meetings & Where to Start ⏳ [1:03:00] Coaching High Performers Through a Slump (Without Dropping Standards) ⏳ [1:16:20] Daily/Weekly Huddles That Drive Action (Not Just Talk) ⏳ [1:21:30] Vision That Sticks: From Top-Down to Team-Owned Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Can you build a savage training culture, scale to seven figures, and regenerate rainforest - without burning out? Adrian and Chrissy from Earth To Body prove you can. In this unfiltered convo, we dig into how they turned a hardcore strength-and-conditioning community into a movement that funds rewilding in the Daintree -while tightening systems, team design and sales to hit a million-dollar run rate. Here’s what we’re covering: The origin story: from plant-based living to a “most savage” Melbourne training ground HYROX as the perfect plug-and-play test of real-world performance “Sustainability isn’t soft”: why fitness and rewilding belong together The Daintree partnership, $40k raised so far, and the goal to revegetate a hectare Retreats & tours that lock members into the mission (Bali, reef & croc tours) From vibe mode to business mode: vision, clarity and looking at it daily The sales unlock: Sell-By-Chat reps that built genuine confidence Separation Sunday + Deep Work: simple systems that changed their week Knowing the numbers: capacity, cadence, KPIs and team ownership Letting go of control (for real): ego, delegation and building leaders … and a whole lot more Chapters: ⏳ [00:00] Meet Adrian & Chrissy + Why This Is An Unfiltered Chat ⏳ [01:06] Savage, Legit, Real-World Performance: What Earth To Body Stands For ⏳ [04:15] “Sustainability Isn’t Soft” - The Planet-First DNA Behind the Name ⏳ [06:42] Daintree Partnership: Land Back, Rewilding & $40k Raised ⏳ [17:47] Before the Shift: Frustration, No Clear Vision, Ready for More ⏳ [22:07] The Sales Game-Changer: Why Sell-By-Chat Built Real Confidence ⏳ [28:04] Know Your Numbers: Capacity, Profit, Cadence & Team KPIs ⏳ [34:25] Burnout vs Vision: Why Clarity Stops You Hitting Rock Bottom ⏳ [36:36] Level 1 Advice: Plan Your Week, Time-Cap Tasks, Kill the Overwhelm ⏳ [41:31] Now vs Then: Team Design, Ownership & a Clear Path to Capacity Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

If you think pole is “just a class”, think again—Kristy Sellars turned a single weekend studio into a 20-location network, won Australia’s Got Talent, placed on stages around the world, and is now taking on the software giants with a platform built by a studio owner, for studio owners. This one’s part mindset reset, part masterclass in community, pricing, processes—and a full-on permission slip to go bigger. Here’s what we’re covering: The origin story: from renting a dojo on weekends to a 20-studio network Why community (not ads) is your unfair advantage in 2025 The $1,000/week trap: work out your real hourly rate (and fix it fast) Pricing without guilt—and why “treat it like a business” wins Processes, delegation and escaping overwhelm at Level 1 Dirty calories: when to refund, reset and protect your energy The “frequency” toolkit: breathwork, grounding, water, exercise, gratitude Visualisation, evidence and the 300% Rule (clarity, belief, consistency) Inside Groovier: class chats, progress tracking, retail, auto-cancels & more Big goals: reigniting owner fire post-COVID and scaling to 1,000 studios Chapters: ⏳ [00:00] AGT Winner, Studio Owner, Tech Founder: Meet Kristy Sellars ⏳ [06:00] From One Room to 20 Studios: What Actually Worked ⏳ [08:45] Community Over Everything (and how to build it on purpose) ⏳ [11:00] Treat It Like a Business: Pricing, margins and no more guilt ⏳ [15:20] The $20/hour Reality Check: Do the maths on your week ⏳ [18:00] Buy Back Your Time: Processes, delegation and momentum ⏳ [19:10] Dirty Calories: Refund fast, protect reputation, move on ⏳ [23:40] Energy & Leadership: Keep your vibe where growth lives ⏳ [33:00] The 5 Tools: Breathwork, grounding, water, exercise, gratitude ⏳ [39:00] Visualise the Win: Building evidence and unshakeable belief ⏳ [44:10] All-In on Software: Risk, resilience and the 300% Rule ⏳ [54:30] Groovier Deep Dive: Features studios actually use ⏳ [61:20] Goals That Pull You Forward: 450 → 1,000 studios & reigniting owners ⏳ [66:00] Final Word: Brainwash yourself (the good way) & pick a destination Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

ClassPass - friend or foe? For years, studio owners have argued whether it’s the best tool to fill empty spots or the very thing devaluing boutique fitness. In this episode, we go straight to the source. Doza sits down with Kinsey Livingston, VP of Sales at Mindbody & ClassPass, to unpack the biggest myths, frustrations, and opportunities when it comes to using ClassPass in your studio. Here’s what we’re covering: -Why some studios make $16k/month from ClassPass while others swear it’s killing their business -The brutal truth about what ClassPass is (and what it isn’t) -The real payout structure - and how rates surge or drop based on demand -The 4 biggest myths about ClassPass (and the data that busts them) -Why free trials aren’t the enemy (and how studios can benefit long term) -What the numbers actually say about cannibalisation of your members -How corporate wellness deals with Canva, KPMG & more are changing the game -Why your strategy - not ClassPass - is the real difference between success and frustration … and a whole lot more Chapters: ⏳ [00:00] ClassPass Love - Hate: $16k a Month But Still Frustrated ⏳ [06:00] The Real Purpose of ClassPass (And Why Studios Get It Wrong) ⏳ [12:00] Who ClassPass Users Really Are (And Why They Rarely Convert) ⏳ [18:00] The #1 Mistake Studios Make With ClassPass Strategy ⏳ [26:00] Pricing, Credits & Why Most Studios Lose Revenue When They Demand More ⏳ [33:00] Free Trials, Fraud & Why ClassPass Still Backs Them ⏳ [43:00] Studio Success Story: $8-10k a Month & 20% Conversions ⏳ [47:00] Cannibalisation: The Data vs The Felt Experience ⏳ [56:00] The Mindbody Guarantee: How ClassPass Offsets Risk ⏳ [01:00:00] Corporate Wellness Deals & New Revenue Streams ⏳ [01:06:00] The 4 Biggest Myths About ClassPass- Busted ⏳ [01:12:00] Final Word: ClassPass as a Tool, Not a Business Model Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Feel like you’re grinding through weeks, stuck in survival mode, and starting to resent Mondays? You’re not alone. In this episode, we’re breaking down the Separation Sunday system—the 20-minute ritual that flips dread into design and keeps 7-figure owners in momentum all year round. Here’s what we’re covering: -Why “work-life balance” is bullshit—and what to focus on instead -The near-death experience that sparked this framework -The Review/Preview ritual: Diamonds, Rocks, and Stars -How to WIN THE WEEK across work, personal, wealth, and relationships -The commit-to-three rule that stops overwhelm and builds momentum -Why amateurs avoid problems and pros run straight at them -The weekly reset that turns Sundays from fear into fuel -How to judge the week so you stop lying to yourself about progress … and a whole lot more. Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] Why Mondays Make Most People Want to Quit ⏳ [01:40] The Heart Attack That Changed Everything ⏳ [03:15] Soph’s Side of the Story: What Really Happened That Day ⏳ [06:45] Facing Death, Redefining Success, and Writing a Eulogy ⏳ [10:30] Life by Design or by Default ⏳ [13:30] What Separation Sunday Really Is (and Isn’t) ⏳ [15:00] The Review-Preview: Diamonds, Rocks, and Stars ⏳ [18:30] WIN THE WEEK Across Work, Personal, Wealth & Relationships ⏳ [24:00] Commit to Three: The Secret to Real Momentum ⏳ [28:00] Why “Work-Life Balance” is a Trap ⏳ [31:00] The Tools, Templates & Pads That Make It Stick ⏳ [35:00] Building Fulfillment Instead of Just Fun or Escape ⏳ [37:00] Judging the Week: How to Know If You Really Won

Feel like you're doing everything but still stuck at the same revenue level? You’re not alone. In this episode, we’re breaking down the exact actions, shifts and mindset required to break through from $20K to $60K months - without burning out or bottlenecking your business. Here’s what we’re covering: -Why sales avoidance is keeping you broke - and the script that changed everything -The real reason you’re stuck at $20K (and it’s not your staff) -The “cash flow calendar” that turns chaos into consistent sales -The brutal truth about undercharging, overworking, and doing it all yourself -What to delegate first so you can finally get out of the burnout zone -How to design your dream team with just 50 extra members -The biggest trap at $40K - and how to avoid starving your business of growth -Why your impact statement matters more than your income statement -The $1M shift: You’re not selling sessions anymore - your product is your people Chapters: ⏳ [00:00] The Scariest Part of Scaling: Why You Can’t Stay Stuck ⏳ [01:45] Every Revenue Level Has a Feedback Loop - Here’s How to Read Yours ⏳ [03:00] Breaking Through the $20K Barrier: Leads, Sales & Cash Flow Calendars ⏳ [06:00] Stop Doing $30 Tasks - Here’s How to Buy Back Your Time ⏳ [10:00] The Rule of Ones: Why Focus is the Fastest Path to $1M ⏳ [14:00] From $40K to $60K: The Team, Systems & Leadership Shift ⏳ [17:00] The Ideal Team Design That Funds Your Freedom ⏳ [21:00] Replacing Yourself: Why You’re the Bottleneck ⏳ [24:00] Vision, Mission, Culture: The Untapped Power of an Impact Statement ⏳ [27:00] Fuel, Not Fear: How to Keep Going When Survival Isn’t the Driver ⏳ [29:00] Your Next Move: DM “Map” for the Full $1M Revenue Plan Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Ever feel like you're running your studio with pure grit, zero sleep, and no clear plan - just hoping it doesn’t all fall apart? Indi knows the feeling. She built her Reformer Pilates studio from scratch at 22, made every mistake in the book, nearly walked away more times than she can count - and came out the other side building something even bigger than she imagined. In this raw and unfiltered ep, Indi shares how she turned things around, scaled her revenue while stepping back from the day-to-day, and what it really looks like to move from overwhelmed studio owner to empowered CEO. Here’s what we’re covering: -Why the fear of untapped potential still drives Indi’s every move -The biggest mindset shift she made to finally stop doing everything herself -The 4-week intro offer strategy that tripled revenue (and killed off the time-wasters) -How she finally stopped losing sleep over money (and what changed) -The brutal truth about ClassPass -and why most studio owners are stuck wearing golden handcuffs -Why she’s ditching packs for good (and what she’s doing instead) -How Indi grew every week, even while getting married in another country -The moment she realised leadership was her next frontier - and how she's rising to it -Her mission to franchise Core Culture - and help other instructors skip the painful first 3 years … and a whole lot more Chapters: ⏳ [00:00] Fear of Untapped Potential - and Why Indi Almost Gave Up ⏳ [06:30] What No One Tells You About Running a Pilates Studio ⏳ [13:00] Why Most Studio Owners Stay Stuck (And How Indi Broke Free) ⏳ [20:15] From 5am to Midnight: The Reality of Doing It All ⏳ [27:45] Ditching the Free Trial - And Tripling Revenue with One Offer ⏳ [35:00] The ClassPass Trap: Why It’s Costing You More Than You Think ⏳ [42:10] Packs vs. Memberships: Indi’s Big Business Model Pivot ⏳ [50:00] Leadership Lessons - and Building a Team That Actually Works ⏳ [57:30] From One Studio to Fifteen: The Vision Behind Core Culture Franchising ⏳ [01:03:00] The Hard Truth: There Is No Finish Line in Business (and That’s the Point) Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Thinking about opening your first studio, or your next one? Before you spend another cent on fit-outs, reformers or a fancy sign, you need to hear this. Because the hard truth is: you only get one shot at a profitable open. And most studio owners blow it. In this episode, we’re exposing the biggest mistakes studio owners make when launching, and the exact formula to make sure you don’t end up 657 sleepless nights deep, still trying to break even. Here’s what we’re covering: -Why most ‘done-for-you’ agencies actually cost you more in the long run -The top 5 mistakes that lead to studio launches flopping (including the one almost nobody talks about) -The critical difference between trials and true members, and how to avoid a mass exodus -How one Pilates studio sold 100 memberships before spending a cent on ads -The 5-phase pre-sale strategy that guarantees you open at a profit -What to do after opening day to maintain momentum (and avoid the post-launch slump) -The one number you need to be obsessed with from day one … and loads more Chapters: ⏳ [00:00] Studio Launch Horror Stories—and Why They Keep Happening ⏳ [06:00] The Real Cost of Opening Without a Plan ⏳ [13:00] Why You Only Get One Shot at a Profitable Open ⏳ [18:30] The Biggest Launch Mistakes Studio Owners Make ⏳ [26:00] The 5 Phases of a Profitable Studio Launch ⏳ [34:00] How to Sell Out Tier 1 (Without Spending on Ads) ⏳ [38:00] Selling Out Tier 2 and Tier 3 Like a Pro ⏳ [43:00] Grand Opening Week: The Hidden Goldmine ⏳ [44:30] The Two Things That Will Still Derail Your Launch (Even With a Plan) ⏳ [45:45] Final Word: Avoid the Flop. Open at a Profit Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/p-free3step Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/3IB9MaZ Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Because the truth is, this guest didn’t have a clear vision, a big network, or a fancy business degree. He started as a shy, introverted trainer pouring beers just to make rent—and built himself into a 7-figure studio leader running multiple locations and launching new training systems. In this raw and honest convo, we break down what it really takes to make the leap from trainer to CEO (and dominate your market in the process). Here’s what we’re covering: -Why he nearly didn’t step into business—and what finally flipped the switch -How a Contiki trip epiphany triggered a complete career overhaul -The truth about opening a studio during lockdown (and how he made it work) -The mindset shift that took him from winging it to running it -Why he stopped overthinking—and started backing himself -The exact systems he used to go from stuck at 120 members to 230+ -How “The Underground” was born—and how he used dead space to build new revenue -The team strategy that’s unlocked freedom and built loyalty for life -The real reason he never burnt out (even when working 3 jobs) … and a whole lot more Chapters: ⏳ [00:00] Meet the Most Jacked Cricketer in the Game ⏳ [02:00] From F45 Trainer to Studio Owner: How It All Started ⏳ [06:00] A Contiki Trip Epiphany That Changed Everything ⏳ [08:00] Battling Imposter Syndrome and Building Belief ⏳ [11:30] Working 3 Jobs to Make It Work (No Excuses) ⏳ [14:00] From Trainer to CEO: The Real Identity Shift ⏳ [17:00] Making the First Hire: How He Knew It Was Time ⏳ [20:00] Blaxland’s Breakthrough: Going from 120 to 230 Members ⏳ [22:00] The Birth of ‘Underground’—Turning Dead Space Into Gold ⏳ [26:00] Dominating the Mountains: What Drives Him Now ⏳ [30:00] Avoiding Burnout and Building a Bulletproof Week ⏳ [34:00] Surviving Level One: Why Most Studio Owners Quit Too Soon ⏳ [38:00] The 3 Game-Changing Systems He Can’t Live Without ⏳ [43:00] The Power of Belief—and What It Really Looks Like in Action ⏳ [47:00] What He’d Say to the Younger Version of Himself (And Anyone Still Stuck) ⏳ [49:00] Dominate or Don’t Bother—The Mentality That Changed Everything Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Think you need a million followers to make $1 million? Think again. This episode is your no-BS breakdown of how to actually grow your studio using content that converts—without chasing trends, dancing on TikTok, or wasting hours making reels no one watches. Matt Purcell is back on the pod, and we’re ripping apart some real-life fitness studio feeds (and helping them fix it in real time) to show you exactly what content builds trust, attracts the right people, and turns attention into paying clients. Here’s what we’re covering: -Why most fitness content fails (and how to make yours bingeable) -How to stop chasing views and start building trust -The 3 types of stories every studio should be posting -Why posting trends might be killing your business -The ‘Dirty 30’ content strategy that fuels 7-figure growth -The biggest mistake studios make with their “before & after” posts -How to find your winning content formats (and scale the shit out of them) -The studio “logo test”—and why yours might fail it -What to pin on your feed to instantly boost trust and follows -How to turn a handful of followers into a 6- or 7-figure pipeline … and a whole lot more Chapters: ⏳ [00:54] Why Your Content Isn’t Converting (And How to Fix It) ⏳ [04:12] Stop Entertaining—Start Demonstrating Your Expertise ⏳ [06:16] The 7-11-4 Rule: Building Trust That Sells ⏳ [08:54] The Growth Flywheel: Content That Drives Sales ⏳ [12:21] The Power of a Hook (And Why 3 Seconds Matter) ⏳ [15:07] Are You Bingeable? Why Studios Are Losing Attention ⏳ [20:03] The Most Powerful Post You Can Create (And Why Most Studio Owners Avoid It) ⏳ [22:49] Speak to One Person—Not the Algorithm ⏳ [24:25] What Makes Content Truly Valuable? ⏳ [30:00] The Dirty 30 Method: Post More. Learn Faster. Win Bigger. ⏳ [31:27] The ‘Follow’ Metric That Changes Everything ⏳ [32:04] Real-Time Feed Roasts: What Your Content Is Missing ⏳ [36:33] Stop Being Generic: Show Your Studio’s Soul ⏳ [40:50] The Studio Content Logo Test (You Need This) ⏳ [45:08] Don’t Use Your Grid as a Noticeboard ⏳ [48:10] Why Your Hooks Suck (And How to Fix Them) ⏳ [50:00] From Content to Cash: How the System Works ⏳ [54:18] Behind the Scenes of a Viral Post That Converted ⏳ [56:04] We’re Going Live: In-Person Content & Cash Events Are Coming ⏳ [59:04] Recap & Your Next Steps to Scale with Content Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. BOOK YOUR TICKET TO OUR LIVE EVENT HERE: https://www.eventbrite.com.au/e/1468415282639?aff=oddtdtcreator Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa