

Geronimo Unfiltered
TBC Studios
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.Plus, they’re doing it all alone. Until now.Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.
Episodes
Mentioned books

Aug 26, 2025 • 1h 41min
ClassPass on Trial: Who It Helps, Who It Hurts, and Why It Divides the Industry.
ClassPass - friend or foe? For years, studio owners have argued whether it’s the best tool to fill empty spots or the very thing devaluing boutique fitness.
In this episode, we go straight to the source. Doza sits down with Kinsey Livingston, VP of Sales at Mindbody & ClassPass, to unpack the biggest myths, frustrations, and opportunities when it comes to using ClassPass in your studio.
Here’s what we’re covering:
-Why some studios make $16k/month from ClassPass while others swear it’s killing their business
-The brutal truth about what ClassPass is (and what it isn’t)
-The real payout structure - and how rates surge or drop based on demand
-The 4 biggest myths about ClassPass (and the data that busts them)
-Why free trials aren’t the enemy (and how studios can benefit long term)
-What the numbers actually say about cannibalisation of your members
-How corporate wellness deals with Canva, KPMG & more are changing the game
-Why your strategy - not ClassPass - is the real difference between success and frustration
… and a whole lot more
Chapters:
⏳ [00:00] ClassPass Love - Hate: $16k a Month But Still Frustrated
⏳ [06:00] The Real Purpose of ClassPass (And Why Studios Get It Wrong)
⏳ [12:00] Who ClassPass Users Really Are (And Why They Rarely Convert)
⏳ [18:00] The #1 Mistake Studios Make With ClassPass Strategy
⏳ [26:00] Pricing, Credits & Why Most Studios Lose Revenue When They Demand More
⏳ [33:00] Free Trials, Fraud & Why ClassPass Still Backs Them
⏳ [43:00] Studio Success Story: $8-10k a Month & 20% Conversions
⏳ [47:00] Cannibalisation: The Data vs The Felt Experience
⏳ [56:00] The Mindbody Guarantee: How ClassPass Offsets Risk
⏳ [01:00:00] Corporate Wellness Deals & New Revenue Streams
⏳ [01:06:00] The 4 Biggest Myths About ClassPass- Busted
⏳ [01:12:00] Final Word: ClassPass as a Tool, Not a Business Model
Hope you enjoy!
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa

Aug 19, 2025 • 47min
Separation Sunday: The 20-Minute Ritual That Saved My Life (and My Business)
Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya
Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w
Feel like you’re grinding through weeks, stuck in survival mode, and starting to resent Mondays?
You’re not alone.
In this episode, we’re breaking down the Separation Sunday system—the 20-minute ritual that flips dread into design and keeps 7-figure owners in momentum all year round.
Here’s what we’re covering:
-Why “work-life balance” is bullshit—and what to focus on instead
-The near-death experience that sparked this framework
-The Review/Preview ritual: Diamonds, Rocks, and Stars
-How to WIN THE WEEK across work, personal, wealth, and relationships
-The commit-to-three rule that stops overwhelm and builds momentum
-Why amateurs avoid problems and pros run straight at them
-The weekly reset that turns Sundays from fear into fuel
-How to judge the week so you stop lying to yourself about progress
… and a whole lot more.
Don’t forget to like, subscribe, and comment below with your biggest takeaway.
We read them all.
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Chapters:
⏳ [00:00] Why Mondays Make Most People Want to Quit
⏳ [01:40] The Heart Attack That Changed Everything
⏳ [03:15] Soph’s Side of the Story: What Really Happened That Day
⏳ [06:45] Facing Death, Redefining Success, and Writing a Eulogy
⏳ [10:30] Life by Design or by Default
⏳ [13:30] What Separation Sunday Really Is (and Isn’t)
⏳ [15:00] The Review-Preview: Diamonds, Rocks, and Stars
⏳ [18:30] WIN THE WEEK Across Work, Personal, Wealth & Relationships
⏳ [24:00] Commit to Three: The Secret to Real Momentum
⏳ [28:00] Why “Work-Life Balance” is a Trap
⏳ [31:00] The Tools, Templates & Pads That Make It Stick
⏳ [35:00] Building Fulfillment Instead of Just Fun or Escape
⏳ [37:00] Judging the Week: How to Know If You Really Won

Aug 12, 2025 • 31min
Burnout, Bottlenecks & Breakthroughs: How to Scale from $20K to $60K Without Dying
Feel like you're doing everything but still stuck at the same revenue level?
You’re not alone.
In this episode, we’re breaking down the exact actions, shifts and mindset required to break through from $20K to $60K months - without burning out or bottlenecking your business.
Here’s what we’re covering:
-Why sales avoidance is keeping you broke - and the script that changed everything
-The real reason you’re stuck at $20K (and it’s not your staff)
-The “cash flow calendar” that turns chaos into consistent sales
-The brutal truth about undercharging, overworking, and doing it all yourself
-What to delegate first so you can finally get out of the burnout zone
-How to design your dream team with just 50 extra members
-The biggest trap at $40K - and how to avoid starving your business of growth
-Why your impact statement matters more than your income statement
-The $1M shift: You’re not selling sessions anymore - your product is your people
Chapters:
⏳ [00:00] The Scariest Part of Scaling: Why You Can’t Stay Stuck
⏳ [01:45] Every Revenue Level Has a Feedback Loop - Here’s How to Read Yours
⏳ [03:00] Breaking Through the $20K Barrier: Leads, Sales & Cash Flow Calendars
⏳ [06:00] Stop Doing $30 Tasks - Here’s How to Buy Back Your Time
⏳ [10:00] The Rule of Ones: Why Focus is the Fastest Path to $1M
⏳ [14:00] From $40K to $60K: The Team, Systems & Leadership Shift
⏳ [17:00] The Ideal Team Design That Funds Your Freedom
⏳ [21:00] Replacing Yourself: Why You’re the Bottleneck
⏳ [24:00] Vision, Mission, Culture: The Untapped Power of an Impact Statement
⏳ [27:00] Fuel, Not Fear: How to Keep Going When Survival Isn’t the Driver
⏳ [29:00] Your Next Move: DM “Map” for the Full $1M Revenue Plan
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa

Aug 5, 2025 • 1h 9min
From Burnt Out to Booked Out: How Indi Took Back Control of Her Studio
Ever feel like you're running your studio with pure grit, zero sleep, and no clear plan - just hoping it doesn’t all fall apart?
Indi knows the feeling. She built her Reformer Pilates studio from scratch at 22, made every mistake in the book, nearly walked away more times than she can count - and came out the other side building something even bigger than she imagined.
In this raw and unfiltered ep, Indi shares how she turned things around, scaled her revenue while stepping back from the day-to-day, and what it really looks like to move from overwhelmed studio owner to empowered CEO.
Here’s what we’re covering:
-Why the fear of untapped potential still drives Indi’s every move
-The biggest mindset shift she made to finally stop doing everything herself
-The 4-week intro offer strategy that tripled revenue (and killed off the time-wasters)
-How she finally stopped losing sleep over money (and what changed)
-The brutal truth about ClassPass -and why most studio owners are stuck wearing golden handcuffs
-Why she’s ditching packs for good (and what she’s doing instead)
-How Indi grew every week, even while getting married in another country
-The moment she realised leadership was her next frontier - and how she's rising to it
-Her mission to franchise Core Culture - and help other instructors skip the painful first 3 years
… and a whole lot more
Chapters:
⏳ [00:00] Fear of Untapped Potential - and Why Indi Almost Gave Up
⏳ [06:30] What No One Tells You About Running a Pilates Studio
⏳ [13:00] Why Most Studio Owners Stay Stuck (And How Indi Broke Free)
⏳ [20:15] From 5am to Midnight: The Reality of Doing It All
⏳ [27:45] Ditching the Free Trial - And Tripling Revenue with One Offer
⏳ [35:00] The ClassPass Trap: Why It’s Costing You More Than You Think
⏳ [42:10] Packs vs. Memberships: Indi’s Big Business Model Pivot
⏳ [50:00] Leadership Lessons - and Building a Team That Actually Works
⏳ [57:30] From One Studio to Fifteen: The Vision Behind Core Culture Franchising
⏳ [01:03:00] The Hard Truth: There Is No Finish Line in Business (and That’s the Point)
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa

Jul 29, 2025 • 46min
The 5-Phase Formula to Launch Your Studio at a Profit (and Avoid a Total Flop)
Thinking about opening your first studio, or your next one? Before you spend another cent on fit-outs, reformers or a fancy sign, you need to hear this.
Because the hard truth is: you only get one shot at a profitable open. And most studio owners blow it.
In this episode, we’re exposing the biggest mistakes studio owners make when launching, and the exact formula to make sure you don’t end up 657 sleepless nights deep, still trying to break even.
Here’s what we’re covering:
-Why most ‘done-for-you’ agencies actually cost you more in the long run
-The top 5 mistakes that lead to studio launches flopping (including the one almost nobody talks about)
-The critical difference between trials and true members, and how to avoid a mass exodus
-How one Pilates studio sold 100 memberships before spending a cent on ads
-The 5-phase pre-sale strategy that guarantees you open at a profit
-What to do after opening day to maintain momentum (and avoid the post-launch slump)
-The one number you need to be obsessed with from day one
… and loads more
Chapters:
⏳ [00:00] Studio Launch Horror Stories—and Why They Keep Happening
⏳ [06:00] The Real Cost of Opening Without a Plan
⏳ [13:00] Why You Only Get One Shot at a Profitable Open
⏳ [18:30] The Biggest Launch Mistakes Studio Owners Make
⏳ [26:00] The 5 Phases of a Profitable Studio Launch
⏳ [34:00] How to Sell Out Tier 1 (Without Spending on Ads)
⏳ [38:00] Selling Out Tier 2 and Tier 3 Like a Pro
⏳ [43:00] Grand Opening Week: The Hidden Goldmine
⏳ [44:30] The Two Things That Will Still Derail Your Launch (Even With a Plan)
⏳ [45:45] Final Word: Avoid the Flop. Open at a Profit
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/p-free3step
Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/3IB9MaZ
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa

Jul 22, 2025 • 49min
From Shy Kid to CEO: The Truth About What It Really Takes to Build a Million Dollar Studio
Because the truth is, this guest didn’t have a clear vision, a big network, or a fancy business degree. He started as a shy, introverted trainer pouring beers just to make rent—and built himself into a 7-figure studio leader running multiple locations and launching new training systems.
In this raw and honest convo, we break down what it really takes to make the leap from trainer to CEO (and dominate your market in the process).
Here’s what we’re covering:
-Why he nearly didn’t step into business—and what finally flipped the switch
-How a Contiki trip epiphany triggered a complete career overhaul
-The truth about opening a studio during lockdown (and how he made it work)
-The mindset shift that took him from winging it to running it
-Why he stopped overthinking—and started backing himself
-The exact systems he used to go from stuck at 120 members to 230+
-How “The Underground” was born—and how he used dead space to build new revenue
-The team strategy that’s unlocked freedom and built loyalty for life
-The real reason he never burnt out (even when working 3 jobs)
… and a whole lot more
Chapters:
⏳ [00:00] Meet the Most Jacked Cricketer in the Game
⏳ [02:00] From F45 Trainer to Studio Owner: How It All Started
⏳ [06:00] A Contiki Trip Epiphany That Changed Everything
⏳ [08:00] Battling Imposter Syndrome and Building Belief
⏳ [11:30] Working 3 Jobs to Make It Work (No Excuses)
⏳ [14:00] From Trainer to CEO: The Real Identity Shift
⏳ [17:00] Making the First Hire: How He Knew It Was Time
⏳ [20:00] Blaxland’s Breakthrough: Going from 120 to 230 Members
⏳ [22:00] The Birth of ‘Underground’—Turning Dead Space Into Gold
⏳ [26:00] Dominating the Mountains: What Drives Him Now
⏳ [30:00] Avoiding Burnout and Building a Bulletproof Week
⏳ [34:00] Surviving Level One: Why Most Studio Owners Quit Too Soon
⏳ [38:00] The 3 Game-Changing Systems He Can’t Live Without
⏳ [43:00] The Power of Belief—and What It Really Looks Like in Action
⏳ [47:00] What He’d Say to the Younger Version of Himself (And Anyone Still Stuck)
⏳ [49:00] Dominate or Don’t Bother—The Mentality That Changed Everything
Hope you enjoy!
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa

Jul 15, 2025 • 1h
TURN Content Into Cash: Why You Don’t Need a Million Followers to Build a 7-Figure Studio
Think you need a million followers to make $1 million? Think again.
This episode is your no-BS breakdown of how to actually grow your studio using content that converts—without chasing trends, dancing on TikTok, or wasting hours making reels no one watches.
Matt Purcell is back on the pod, and we’re ripping apart some real-life fitness studio feeds (and helping them fix it in real time) to show you exactly what content builds trust, attracts the right people, and turns attention into paying clients.
Here’s what we’re covering:
-Why most fitness content fails (and how to make yours bingeable)
-How to stop chasing views and start building trust
-The 3 types of stories every studio should be posting
-Why posting trends might be killing your business
-The ‘Dirty 30’ content strategy that fuels 7-figure growth
-The biggest mistake studios make with their “before & after” posts
-How to find your winning content formats (and scale the shit out of them)
-The studio “logo test”—and why yours might fail it
-What to pin on your feed to instantly boost trust and follows
-How to turn a handful of followers into a 6- or 7-figure pipeline
… and a whole lot more
Chapters:
⏳ [00:54] Why Your Content Isn’t Converting (And How to Fix It)
⏳ [04:12] Stop Entertaining—Start Demonstrating Your Expertise
⏳ [06:16] The 7-11-4 Rule: Building Trust That Sells
⏳ [08:54] The Growth Flywheel: Content That Drives Sales
⏳ [12:21] The Power of a Hook (And Why 3 Seconds Matter)
⏳ [15:07] Are You Bingeable? Why Studios Are Losing Attention
⏳ [20:03] The Most Powerful Post You Can Create (And Why Most Studio Owners Avoid It)
⏳ [22:49] Speak to One Person—Not the Algorithm
⏳ [24:25] What Makes Content Truly Valuable?
⏳ [30:00] The Dirty 30 Method: Post More. Learn Faster. Win Bigger.
⏳ [31:27] The ‘Follow’ Metric That Changes Everything
⏳ [32:04] Real-Time Feed Roasts: What Your Content Is Missing
⏳ [36:33] Stop Being Generic: Show Your Studio’s Soul
⏳ [40:50] The Studio Content Logo Test (You Need This)
⏳ [45:08] Don’t Use Your Grid as a Noticeboard
⏳ [48:10] Why Your Hooks Suck (And How to Fix Them)
⏳ [50:00] From Content to Cash: How the System Works
⏳ [54:18] Behind the Scenes of a Viral Post That Converted
⏳ [56:04] We’re Going Live: In-Person Content & Cash Events Are Coming
⏳ [59:04] Recap & Your Next Steps to Scale with Content
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
BOOK YOUR TICKET TO OUR LIVE EVENT HERE: https://www.eventbrite.com.au/e/1468415282639?aff=oddtdtcreator
Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa

Jul 8, 2025 • 39min
Best Month Ever: The Leadership Shift Behind Moe’s Studio Success
Burnt out, lost, and ready to quit—until one bold move changed everything.
In this episode, we’re joined by Moe from Frontline, who went from the edge of breakdown to building a business with vision, impact, and his best month ever. We’re diving deep into how he rewired his mindset, stepped into true leadership, and uncovered a mission bigger than gym memberships.
Here’s what we’re covering:
-How Moe went from couch-surfing and burnout to owning a thriving studio
-The ‘BMA’ moment that shifted everything (and what it means inside the Academy)
-The personal breakthrough on a solo CEO retreat that changed the game
-Why your team will never follow a leader without a vision
-The moment Moe realised his studio was about more than fitness—and how it unlocked a bigger mission
-The daily grind facing his clients—and why he’s now helping them win the war at home
-What it really means to lead from the frontline
-The hard truth: You don’t need to be on the floor to be a great coach
-How to create a generational ripple effect through health and leadership
… and a whole lot more
Chapters:
⏳ [00:00] From Burnout to Breakthrough: Moe’s Story Begins
⏳ [01:15] Kicked Out at 18—And the Two Weeks That Turned into Two Years
⏳ [02:53] A Life-Changing Call from the Army
⏳ [04:03] Iraq, Isolation, and the Realisation That Sparked Frontline
⏳ [06:00] The Struggle Before Geronimo—and What Wasn’t Working
⏳ [07:06] BMA: The Birth of “Best Month Ever”
⏳ [08:10] The Mindset Shift That Unlocked Growth
⏳ [10:00] From Reactive to Proactive: Moe’s Leadership Evolution
⏳ [13:00] The Solo CEO Retreat That Changed Everything
⏳ [16:44] The Real Vision: Disrupting Australia’s Divorce Rate
⏳ [20:00] How Frontline is Creating Confident, Present Parents
⏳ [22:00] Leading in the Local Community—And Building a Movement
⏳ [25:00] Redefining Targets and Building a Legacy Team
⏳ [27:00] Why Vision is a Non-Negotiable for Any Business Owner
⏳ [30:04] What Moe’s Celebrating in Hawaii (Hint: 55K Months & a Family Home)
⏳ [33:05] The Power of Personal Brand—and How It Fuels the Mission
⏳ [35:00] Manifesting the Moment: Moe’s Full Circle Podcast Story
If you want to book your next breakthrough, grab a copy of our Solo CEO Retreat Agenda here: https://bit.ly/p-solo-retreat
Hope you enjoy!
Want free resources?
DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan
Connect with us:
Geronimo: https://www.instagram.com/thegeronimoacademy
Doza: https://www.instagram.com/hey.doza

Jul 1, 2025 • 58min
Why Some Studio Owners Win—And Others Stay Stuck
Ever feel like you're doing all the right things—but still not getting anywhere?
Truth is, most studio owners stay stuck not because they’re lazy… but because they’re accidentally running on broke behaviours and patterns that sabotage growth.
In this episode, we’re unpacking the 5 subconscious distortions and 7 failure personalities that are keeping you stuck—and how to switch into the mindset of a real winner.
Here’s what we’re covering:
-Why your brain is wired to keep you broke (and what to do about it)
-The 5 unconscious mindset distortions that stop you from scaling
-How to know if you're a romantic altruist, lone wolf, or intellectual—and why it's keeping you small
-The dangerous belief that you have to "earn" freedom by working harder
-Why some studio owners win with less effort—and how to become one of them
-How to identify your core values (and finally feel aligned in your business again)
-The real reason you're scared to delegate—and how to fix it for good
… and a whole lot more
Chapters:
⏳ [00:00] Why Most Owners Stay Stuck (Even When They’re Working Hard)
⏳ [02:00] Loss Aversion: The Hidden Fear That’s Sabotaging Your Growth
⏳ [06:30] Confirmation Bias: How You’re Proving Yourself Right (And Staying Small)
⏳ [11:15] Dunning-Kruger: Why Confidence Isn’t Always a Good Thing
⏳ [17:00] Sunk Cost Fallacy: Letting Go of What’s No Longer Working
⏳ [22:00] Self-Serving Bias: The Mindset That Keeps You Playing Victim
⏳ [28:00] The 7 ‘Brokie’ Personality Types (And How to Spot Yours)
⏳ [36:00] The Lone Wolf: Why Doing It Alone Is Slowing You Down
⏳ [40:00] The Winning Mindset: What 7-Figure Owners Do Differently
⏳ [43:00] The Identity-Based Discipline Hack for Daily Consistency
⏳ [46:00] Values-Driven Action: The Fastest Way to Feel Fulfilled Again
⏳ [52:00] Why Some Winners Still Burn Out—And How to Avoid It
⏳ [56:00] The #1 Thing You Need to Break Free (And Win On Your Terms)
Hope you enjoy!
Want free resources?
DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.
https://www.youtube.com/@GeronimoUnfiltered
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.
Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan
Connect with us:
Geronimo: https://www.instagram.com/thegeronimoacademy
Doza: https://www.instagram.com/hey.doza

Jun 24, 2025 • 1h 47min
From Zero to Hero: How AI Agents Are Replacing Busywork & Building Superhuman Businesses
If you still think AI is just a Google replacement, you're already falling behind.
Because here’s the truth: AI is no longer about answering questions. It's building full-blown agents that handle entire workflows for you—freeing up your time, reducing burnout, and allowing you to scale smarter than ever before.
In this episode, we sat down with Mark B, Head of AI at Geronimo, to break down exactly how AI is reshaping businesses RIGHT NOW.
Here’s what we’re covering:
-Why AI isn't a Silicon Valley toy anymore—it's mainstream, and it's here to stay
-The 4 levels of AI adoption every business owner needs to understand
-How AI agents are replacing admin tasks, lead research, and repetitive workflows
-The exact way Geronimo is using AI to scale coaching, ad copy, and internal operations
-Why 'human in the loop' is the ultimate productivity superpower
-How AI will change hiring forever (and why 20 years experience may no longer matter)
-The biggest traps business owners fall into when overusing AI too early
-The R.I.C.E. framework to train AI tools to think like you
-The real-world tools you can start using TODAY to reduce burnout and free up your team
-Why empathy, leadership and human nuance will always win—even in an AI-first world
-How business owners can start building their personal AI operating system for $20/month
-Where the risks are (privacy, hallucinations, and the future 'dark forest' of AI)
… and a whole lot more
Chapters:
⏳ [00:00] Welcome to the AI Deep Dive with Mark B
⏳ [02:00] What Every Business Owner Needs to Know About AI in 2025
⏳ [06:00] Why AI Is Guessing—and How That Powers Creativity
⏳ [09:00] The Evolution: From Google Replacement to Business Co-Pilot
⏳ [12:00] Real-World Example: AI Agents Replacing Lead Research
⏳ [16:00] The Future: Hybrid Workforces of Humans & AI Agents
⏳ [19:00] Why 'Human in the Loop' Will Always Be Essential
⏳ [22:00] Levels of AI Adoption: Search, Memory, Agents & Org Structures
⏳ [27:00] Are Jobs Being Replaced? Where It's Already Happening
⏳ [30:00] Industries on the Edge: Law, Healthcare, and Customer Service
⏳ [35:00] How Hiring Is Shifting Away From Experience to AI Fluency
⏳ [42:00] The Problem of AI Hallucinations and How to Guard Against Them
⏳ [46:00] The Jagged Frontier: Where AI Struggles (Numbers, Reasoning, Context)
⏳ [50:00] How to Customise AI Using the R.I.C.E. Framework
⏳ [56:00] Prompting Like a Pro: The Secret to High-Quality AI Output
⏳ [58:00] Real Life Example: How Geronimo Uses Custom GPTs Across the Business
⏳ [63:00] Building Inspector Gadget: Sales & Coaching Call Scoring
⏳ [70:00] Why AI Is Helping Humans Focus On What Actually Moves The Needle
⏳ [73:00] Ending Burnout: The 3 Ways Business Owners Should Start Using AI
⏳ [80:00] Why Fitness Studios Are In The Perfect Industry To Augment AI
⏳ [87:00] Live Q&A: Bots, Sales, Websites & Predicting Member Behaviour
⏳ [98:00] The Non-Negotiables For Business Owners Moving Into An AI Future
Hope you enjoy!
Want free resources?
DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan
Connect with us:
Geronimo: https://www.instagram.com/thegeronimoacademy
Doza: https://www.instagram.com/hey.doza