Geronimo Unfiltered

TBC Studios
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Feb 3, 2026 • 43min

Why Most Studio Profits Die Before the End of the Month

Download your workbook here → https://bit.ly/p-finance-in-february-workbook For studio owners, this episode breaks down the only financial numbers that actually matter to run a profitable business. If your Profit & Loss stresses you out or you avoid your numbers altogether, this episode will change how you think about money in your business. → Want to scale your studio and generate more leads? https://bit.ly/4kZSlya → Want proven systems to grow without burnout? https://bit.ly/44XoX5w Most studio owners aren’t bad with money - they’re just looking at the wrong numbers. If opening your Profit & Loss statement makes you feel confused, overwhelmed, or like you “should probably talk to your accountant one day”… this episode is for you. This is Episode 1 of our 4-part Finance February series on the Geronimo Unfiltered podcast. Across this series, we’re breaking down financial literacy for studio owners in plain English - no spreadsheets, no shame and no accounting degree required. In this episode, we lay the foundation. If you don’t understand this part, everything else feels harder than it needs to be.By the end of this episode, you’ll be able to: • Stop saying “I’m bad with numbers” and start saying “I just didn’t know what to look at” • Understand the difference between revenue, profit and cash (and why revenue is vanity) • Read a Profit & Loss statement without panic • Identify the only numbers that actually matter in a studio business • Know what a financially healthy studio actually looks like • Understand simple ratio benchmarks for labour, rent, overheads and profit • Spot the two biggest profit killers for studio owners: overspending on If you want this episode to actually change your business, don’t skip this part. After listening ... here's your homework: 1) Ask your accountant for your last 12 months of Profit & Loss (or log into your accounting software and find it yourself) 2) Calculate your current ratios: - Labour as a percentage of revenue - Rent as a percentage of revenue - Total overheads - Operating profit 3) Compare your numbers to the benchmarks discussed in this episode 4) Bonus power move: ask your accountant to clean up your chart of accounts so your P&L is easy to understand at a glance. This episode kicks off Finance February. In Episode 2, we’ll map out budgeting and forecasting - without overwhelm. Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: 00:00 – Welcome to Finance February 01:45 – Why studio owners avoid their numbers 04:55 – “I’m bad with numbers” (and why that’s not true) 07:10 – Revenue vs profit vs cash 11:30 – Breaking down a P&L in plain English 14:20 – What counts as direct labour 18:45 – Labour cost benchmarks (and common mistakes) 23:10 – Rent benchmarks and lease red flags 27:05 – Overheads: what matters and what doesn’t 31:45 – What healthy profit actually looks like 35:20 – The two biggest profit killers 38:50 – Homework & what’s coming next
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Jan 27, 2026 • 1h 10min

How to Turn Ads Into Consistent Members for Your Studio (With our Ads Man, Pete)

Let me know if I should host a live workshop with Pete to build your ads 1. Find me on instagram @Hey.Doza - ⁠https://www.instagram.com/hey.doza⁠ 2. Send me the message PETE, and I’ll add you to the waitlist If ads feel expensive, unpredictable, or stressful… it’s probably not the platform. In this episode, Doza sits down with Pete (our ads guy) to break down why most studio owners waste money on ads - and how the right system turns paid traffic into consistent members instead of random spikes and burnout. This isn’t theory. You’ll hear exactly how our ads system is built, why most studios fail after week two, and what actually makes ads work long-term - even in competitive local markets. If you’ve tried ads before, turned them off, or felt like they “just don’t work for your studio,” this episode will show you where things usually break - and how to fix them properly. Here’s what we’re covering: • Why most studio ads fail after the first 7-14 days • The biggest mistake owners make before they even launch ads • Why ads don’t fix broken systems - they expose them • The difference between leads, members, and actual growth • How our ads system creates consistency instead of chaos • What studios should have in place before spending a dollar on ads • Why “set and forget” ads quietly drain cash • The role speed, follow-up, and standards play in ad performance • How to judge ads properly (and what metrics actually matter) • Why most owners panic and turn ads off too early • The real job of ads inside a studio growth plan • How to stop guessing and start running ads with control • What predictable member growth from ads actually looks like in practice • Why ads feel stressful when there’s no system behind them • How to scale ads without burning yourself out or your team If you want ads to bring in consistent members - not headaches - this episode is for you. Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w —— Chapters: ⏳ [00:00] Intro – Why Ads Feel Harder Than They Should ⏳ [00:02:05] Meet Pete: Our Ads Guy & Why Most Studios Get Ads Wrong ⏳ [00:05:10] The Truth About Ads: They Don’t Fix Broken Systems ⏳ [00:08:20] Why Most Studio Ads Die After 7–14 Days ⏳ [00:11:30] Leads vs Members: The Mistake That Skews Every Result ⏳ [00:14:45] What Ads Are Actually Meant to Do in a Studio Business ⏳ [00:18:10] Inside Our Ads System: How Consistency Is Created ⏳ [00:22:40] Why “Set and Forget” Ads Quietly Burn Cash ⏳ [00:26:15] Speed to Lead, Follow-Up & Why Ads Expose Weaknesses ⏳ [00:30:20] The Metrics That Matter (And What to Ignore) ⏳ [00:34:10] Why Most Owners Panic and Turn Ads Off Too Early ⏳ [00:37:55] What Predictable Member Growth from Ads Really Looks Like ⏳ [00:41:30] Scaling Ads Without Burning Out Your Team ⏳ [00:45:10] When Ads Feel Stressful, This Is Usually Why ⏳ [00:48:30] Final Reality Check: Ads Work When the System Does
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Jan 20, 2026 • 51min

Why Most Studio Owners Are Killing Their Own Sales

Want the exact sales script used in this episode? Comment SCRIPT on the pinned post at 👉 @hey.doza on Instagram If sales feel harder than they should… it’s probably not the market. In this episode, Doza and Sophie break down why most studio owners are unknowingly killing their own sales - and how something as simple as not picking up the phone is costing them thousands in lost revenue every single month. This isn’t theory. You’ll hear a live mystery shop inside the episode, real conversion stats from hundreds of studios, and the exact standards required to win during the most important sales season of the year. If you own a studio and leads are coming in but sales aren’t sticking, this episode will show you exactly where things are breaking - and how to fix them fast. Here’s what we’re covering: • Why 55% of studio owners don’t answer the phone (and why it’s killing revenue) • The 3 biggest ways owners sabotage sales: timing, avoidance, and ignoring the script • Why sales is the lifeblood of every business - whether you like it or not • The harsh truth: if you don’t sell, you can’t help anyone • Why spring is “go time” - and how missing it can ruin your entire year • A live mystery shop sales call (unscripted and unfiltered) • What a good sales call actually sounds like in real life • How to establish trust, create urgency, and close without being pushy • Why most sales anxiety comes from not following a system • The difference between being “busy” and being effective • The Sale-A-Day standard - and why it solves most business problems • How to generate 100+ net members in 90 days without burnout • The real competitive advantage: speed, standards, and execution • Why free trials and weak offers quietly destroy conversion rates • The mindset shift required to stop avoiding sales and start leading properly If your phone is ringing and you’re not answering it - this episode is for you. Don’t forget to like, subscribe, and drop your biggest takeaway in the comments - we read every one. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya](https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w](https://bit.ly/44XoX5w Connect with us: Website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ ⸻ Chapters: ⏳ [00:00] Intro - Why Most Owners Are Killing Their Own Sales ⏳ [00:02:10] The Real Problem: Not Picking Up the Phone ⏳ [00:05:30] The Shocking Mystery Shop Stats (55% Don’t Answer) ⏳ [00:08:40] Why Sales Isn’t “Sleazy” - It’s Responsibility ⏳ [00:12:30] Seasonal Reality: Why Spring Is Make-or-Break ⏳ [00:16:00] LIVE Mystery Shop Sales Call (Unfiltered) ⏳ [00:23:30] Breaking Down the Call: What Worked & What Didn’t ⏳ [00:28:10] Following the Script vs “Winging It” ⏳ [00:32:45] Sales Anxiety: Where It Really Comes From ⏳ [00:36:30] Speed to Lead & Calling at the Right Times ⏳ [00:40:50] The Sale-A-Day Standard Explained ⏳ [00:44:40] How 100 Net Members in 90 Days Is Actually Possible ⏳ [00:48:30] Why Most Studios Lose Money Even When Leads Are Flowing ⏳ [00:52:10] The Real Competitive Advantage (It’s Not Community) ⏳ [00:56:00] Final Reality Check: Pick Up the Phone or Stay Stuck
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Jan 13, 2026 • 59min

How a 23-Year-Old Studio Owner Went From 79 to 250 Members in 90 Days

Grab our Million Dollar Standards checklist that Chelsea uses here: https://bit.ly/p-million-dollar-standard-checklist If you think meaningful growth requires a big city, a big budget, or perfect timing - this episode will make you rethink what’s actually possible. In this episode, Doza sits down with Chelsea… a 23-year-old Pilates studio owner in regional South Australia - who grew her studio from 79 to 250 paying members in just 3 months. No ads. No gimmicks. No shortcuts. Just the right offer, a clearly defined avatar, consistent content, and a Sell-By-Chat system - paired with a decision most owners avoid: to stop dabbling and go all in. This is a raw breakdown of what actually changed, what Chelsea stopped doing, and the systems that turned burnout and stagnation into momentum. Here’s what we’re covering: • How Chelsea grew from 79 → 250 members in 90 days in a regional town • Why trying to market to everyone made her invisible - and what changed when she picked one avatar • The moment she ditched free trials (and why sales got easier overnight) • Why Gen Z avoids phone calls - and how Sell-By-Chat became her biggest advantage • How trust built through content turns DMs into memberships • The mindset shift from “this is comfortable” to “I’d regret staying here” • Why raising prices attracted better members, not fewer • How to unlock lead flow without ads or complicated funnels • The systems that removed panic, burnout, and emotional cancellations • What “going pro” actually looks like at 23 - standards, numbers, and discipline • Why most owners stay stuck at the same revenue level (and how to break through it) • The uncomfortable truth: if you won’t do the hard work, neither will your members If you’re stuck, plateaued, or quietly burning out while telling yourself “this is just part of it” - this episode is for you. Don’t forget to like, subscribe, and drop your biggest “aha” moment in the comments - we read every one. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ ⸻ Chapters: ⏳ [00:00] Intro – 79 to 250 Members in 3 Months ⏳ [00:02:05] Meet Chelsea: 23 Years Old, Regional Studio Owner ⏳ [00:06:30] Life at 79 Members: Burnout, Free Trials & Panic Mode ⏳ [00:11:40] Why Marketing to Everyone Makes You Invisible ⏳ [00:15:45] The Offer Shift: Ditching Free Trials for Commitment ⏳ [00:20:30] Why Raising Prices Attracted Better Members ⏳ [00:25:05] The New Funnel: Content → Trust → DM → Sale ⏳ [00:30:50] Gen Z, Sell-By-Chat & Why Phone Calls Don’t Work ⏳ [00:36:10] Overcoming Sales Anxiety (and Why It Matters) ⏳ [00:41:45] Systems That Removed Burnout & Stabilised Growth ⏳ [00:47:30] The “Stop Dabbling” Moment ⏳ [00:52:40] Standards, Numbers & Never Missing ⏳ [00:57:50] The Real Cost of Staying Comfortable ⏳ [01:02:30] Final Advice for Owners Who Feel Stuck
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Jan 6, 2026 • 54min

From One Studio to 170: The Real Truth About Scaling a Fitness Franchise

Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to learn more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w What does it actually take to build a franchise that lasts, not just through the hype years, but through market shifts, Covid, competition and real growth pains? In this episode of Geronimo Unfiltered, we sit down with Peter Hull, Founder & CEO of Fitstop, to unpack the unfiltered story behind building one of Australia’s fastest-growing fitness franchises, from selling his wife’s car and leasing a tiny industrial shed, to scaling across four countries with 170+ studios. This is a raw, honest conversation about resilience, leadership, franchising realities, and why the pilot matters more than the plane when it comes to building a million-dollar studio. Here’s what we’re covering: -The moment Fitstop almost didn’t happen, and why quitting felt like an option every single day -The brutal realities of franchising (and why most people shouldn’t do it) -Why you need at least 75 studios before a franchise model actually works -The traits of the highest-performing Fitstop owners, and what holds others back -What Australia can learn from the US, and what the US is behind on -Why multi-site owners are the happiest, most profitable operators in the network -The mindset shift required to build $1M+ studios -Why playing defence is killing growth, and how to start playing offence again … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] From Knee Reconstructions to Fitstop Founder ⏳ [04:30] Selling the Car, Leasing the Shed & Betting on the Vision ⏳ [09:45] How Fitstop Accidentally Became a Franchise ⏳ [12:40] The Harsh Reality of Franchising (And Why Most Fail) ⏳ [17:10] Scaling Through Covid: What Nearly Broke - and What Made Them Stronger ⏳ [22:00] Competition, Market Cycles & Why Trends Kill Weak Businesses ⏳ [26:30] Leadership Growth, Feedback & Learning to Slow Down ⏳ [31:40] The Traits of High-Performing Studio Owners ⏳ [36:45] Coachability, Curiosity & Why Most Owners Stay Stuck ⏳ [41:05] Why It’s Not the Plane - It’s the Pilot ⏳ [46:20] Building Million-Dollar Studios & Playing Offence Again ⏳ [51:30] Global Vision, Purpose & Why There Is No Exit Number
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Dec 30, 2025 • 57min

This Sh*t Isn’t a Coincidence: How Achievement Roadmaps Make ‘Impossible’ Studio Goals Inevitable

Grab my Achievement Roadmap framework here: https://live.geronimoacademy.com/achievement-roadmap Want to access more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Picture this: you’re standing on the deck of a 52ft boat, eagle flying overhead, on your way to Hawaii with your dream clients… and you realise you wrote this exact moment down in a vision book three years ago. That’s exactly what just happened. And at this point, it’s too cooked to call it “luck” anymore. In this episode, we’re unpacking the exact Achievement Roadmap framework we use with our team and our studio owners to turn “one day” goals into “holy sht, it actually happened” reality, in business, body, bank account and life. We’re talking vision books, Power 12, Separation Sunday, eagles, crows, boats, Broncos, net growth records… and why once you get this right, you honestly have to be careful what you put on the roadmap, because it will come true. Here’s what we’re covering: -The wild story of a made-up vision book that turned into Hawaii, boats, and record-breaking growth -What an Achievement Roadmap actually is (and why your goals keep stalling without one) -The “Holy Trinity”: Achievement Roadmap, Power 12 and Separation Sunday working together -How to turn 5-year studio goals into daily standards you actually follow through on -Why your environment matters more than your willpower (and how to get in the right arena) -Real client examples: from stuck and vague to new locations, dream teams and $100k months -The power of milestones and rewards (and why most owners are terrible at both) -How to reset and upgrade your roadmap once you hit your “dream” goals faster than expected … and a whole lot more Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa Chapters: ⏳ [00:00] Big Fck-Off Boats & Hawaii: When Your Vision Book Comes True ⏳ [06:40] From Vivid Vision to Achievement Roadmap: How It All Started ⏳ [13:20] The “Day Rock” Story: Unlocking Big Hires With Big Targets ⏳ [20:30] Power 12, Screensavers & Why You Must Be Careful What You Write Down ⏳ [26:50] Team Wins: Weight Loss, Investing, Debt-Free and Dream-Living ⏳ [33:00] In the Arena: Doing the Same Work We Ask Our Studio Owners to Do ⏳ [40:05] Milestones, Rewards & Why Money Alone Won’t Fill the Meaning Gap ⏳ [46:30] Case Studies: Studios Hitting 5-Year Visions in 6–12 Months ⏳ [52:10] Why This One System Alone Can ROI Your Entire Membership ⏳ [58:00] Decide, Do, Declare: Your Next Steps With the Achievement Roadmap
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Dec 23, 2025 • 58min

Escaping the Coaching Grind: How Hayden & Sel Built a Business That Runs Without Them

Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w If I opened your week right now, would I see a coach chained to the field from dawn till dark, or a leader who’s built a business that runs without them? Because here’s the truth: staying on the pitch for every single session is the fastest way to cap your impact, your income and your time with the people you actually care about. Hayden was running 50 sessions a week, squeezing admin in from 7pm till midnight, and barely present with Sel and the kids… until something had to give. In this episode, we’re unpacking exactly how Hayden and Sel turned All Things Football from a COVID side hustle into a 350-kid confidence factory, with a growing team, systems that run the show, and a vision for 1000 kids and a month in Croatia where the business doesn’t miss a beat. Here’s what we’re covering: -The reality of running 50 sessions a week and still feeling like you’re failing at home -How Hayden went from Young Socceroos and the A-League to coaching confidence-first football for kids -Why “we build confidence, not just soccer skills” became the core offer (and why parents loved it) -The 5-star session framework and coaches playbook that finally got Hayden off the field -How they hired and grew a team of coaches parents adore, without dropping standards -What changed when they picked a clear avatar and stopped trying to be “for everyone” -How they hit their 5-year member goal in 6 months by doing less, not more -The new target: 1000 kids, stronger systems and a business that passes the “Croatia holiday” test -What this means for you if you’re still chained to the floor, field or reformer… … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] From Nala’s Favourite Night of the Week to 50 Sessions on the Field ⏳ [01:00] Burnout, Groundhog Day & Missing the Moments at Home ⏳ [05:05] Young Socceroos, A-League Debut & Secret Confidence Struggles ⏳ [11:16] Beyond the Money: Impact, Identity & Why ATF Really Exists ⏳ [14:50] Building a Dream Coaching Team and a Culture Parents Rave About ⏳ [18:06] The 5-Star Session Framework & Coaches Playbook That Changed Everything ⏳ [24:30] Avatar, Content & Cleaning Up the Message: From “Soccer Skills” to Confidence ⏳ [32:20] COVID Curveballs, Sold-Out Camps & Turning Crisis Into Momentum ⏳ [42:10] 350 Kids a Week, Big Vision & Setting the Target for 1000 ⏳ [49:45] The Croatia Test: Can Your Business Run While You Switch Off? ⏳ [55:30] Legacy, Leadership & A Wake-Up Call for Owners Still on the Floor
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Dec 16, 2025 • 53min

Burnt Out, Broke & Backed Into a Corner: How Lily Fought Her Way to 200+ Members

Find out the EXACT day you’ll hit Million Dollar Run Rate: https://bit.ly/p-million-dollar-day-calculator Two years ago, Lily was sitting in a lawyer’s office, her business partner had just pulled out, the lease was signed, the money was gone, and she was staring down the barrel of a $70k loan with a newborn on her hip. Most people would’ve walked away. She didn’t. Instead, she backed herself, rallied a village, rebuilt her identity through movement, and turned Limber into one of the most heart-driven, community-led studios in the country. In this episode, Lily opens up about the grit, the healing, the systems, the breakthroughs, and the brutal self-belief it took to go from teaching 10 hours a day and crying in breathwork sessions… to doubling her studio in six months and building a team that actually runs the business with her. Here’s what we’re covering: How Limber was born from rock bottom, identity loss, and a mountain of debt Why Lily refused to quit, even when everyone told her she should The wild early days: teaching 13 surf-club classes, Pilates in pubs & lugging rollers around town The moment she realised having “no systems” was costing her thousands How hiring a salesperson changed everything (and why she should’ve done it sooner) The retention system that saved 110k+ a year in churn Why contractors are killing your culture - and how she’s building a real “dream team” instead Her breakthrough moment inside Academy that stopped her from quitting How she doubled revenue & members in six months without burning out The bold mission behind Limber - and how she’s turning her healing into her life’s work … and the studio-number-two vision that will blow your mind Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] Rock Bottom: The $70k Loan, a Newborn & a Studio With No Money ⏳ [06:30] Pilates in a Pub?! How Limber Built a Community Before a Studio ⏳ [12:00] Losing Her Identity — And How Movement Became Her Medicine ⏳ [18:00] From 10-Hour Teaching Days to Actual Systems (Finally) ⏳ [22:45] Hiring Sales, Nurturers & Building a Team That Cares ⏳ [27:00] Contractors vs Employees: Why Lily Is Done With the Old Model ⏳ [33:00] The Leadership Breakthrough That Nearly Made Her Quit ⏳ [36:00] Doubling the Business in 6 Months: What Actually Moved the Needle ⏳ [42:00] Mission, Content & Showing Her Face (Even When It Felt Terrifying) ⏳ [47:00] Studio #2, “The Circle” & the Global Limber Vision
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Dec 9, 2025 • 1h 5min

How to Beat The 3 Devils Every Business Owner Faces

If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. If business has started to feel like one long fight… Doza unpacks the 3 devils every business owner must face and the mindset, systems, and leadership shifts needed to beat each one, climb every level, and build a $1M Dream Business that doesn’t burn you out in the process. Here’s what we’re covering: • The 3 devils that haunt every business: Money, Time, and People. • The Money Devil - why most owners stay broke and how to finally beat it. • The Time Devil - how “busy” is actually the new form of avoidance • The TwoHeaded Devil - the people + purpose trap that kills momentum at scale. • The real reason you’re stuck: doing “busy work” instead of revenue work. • The story behind Doza’s first 100 sales - and the night everything changed. • How to build a team that lets you step out without your business falling apart. • Leadership at Level 3: accidental managers vs. transformative leaders. • Why the devil you refuse to face will own you (and how to fight back). • What it actually means to reach freedom - hint: you don’t slay the devil, you learn to dance with it. • Why most businesses stay stuck and how to finally stop fighting the wrong enemy. Chapters: ⏳ [00:01:20] Level 1: The Money Devil (and why broke isn’t noble) ⏳ [00:06:00] How to Slay the Money Devil: Leads, Sales, Tracking ⏳ [00:10:00] The Lifeguard Analogy: What Sales Really Means ⏳ [00:17:30] The Time Devil: Why “Busy” Is a Trap ⏳ [00:26:00] Buying Back Time and Building Your First Team ⏳ [00:33:00] Level 3: The TwoHeaded Devil (People + Purpose) ⏳ [00:44:00] From Accidental Manager to Transformational Leader ⏳ [00:56:00] Why You’ll Never Slay the Devil - You Just Learn to Dance with It ⏳ [01:02:00] The Million Dollar Standard & How to Get the Checklist Don’t forget to like, subscribe, and drop your biggest “aha” moment in the comments - we read every one. Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠
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Dec 5, 2025 • 1h 30min

Team Buy-In: How We Built a Crew That Would Fight for the Vision

In this video... Most studio owners want a team that’s loyal, driven, and fully aligned… but they never actually build the environment where buy-in can exist. In this episode, I sat down with my entire team - the same crew who came with me to Hawaii - and we broke down exactly how we became a unit that fights for the same mission, the same standards, and the same future. This isn’t “team culture fluff.” This is practical, operational buy-in - how to get your people to care as much as you do. Inside this episode, we cover: - Why your team won’t fight for a vision they never helped shape. - How we built a team that holds the standard - even when I’m not in the room. - Why showing your team the destination transforms their commitment overnight - We reveal the exact stories, rituals, and strategic transparency that make buy-in inevitable. - The psychology behind team alignment. - How we got the team to take the Hawaii vision personally. - The simple systems we use to keep everyone rowing in the same direction. This episode will change the way you think about leadership and team performance. If your team feels disconnected, unmotivated, or “not getting it” - this will show you why… and how to fix it. Chapters ⏳ [00:00] Buy-in isn’t magic, it’s leadership ⏳ [01:24] Why most teams don’t care about the vision ⏳ [04:10] The Hawai’i story & how the team made the vision theirs ⏳ [08:45] How we built shared ownership (not forced motivation) ⏳ [12:30] LER & leadership lanes - everyone knows their job ⏳ [17:02] How we got aligned on standards and identity ⏳ [22:44] Why vision clarity fixes 80% of team problems ⏳ [28:10] Building a team that runs with you - not behind you ⏳ [32:55] What to do if your team “doesn’t get it yet” ⏳ [40:18] Next Steps - How to get leadership support fast Resources Mentioned ⭐️ Grab my Million Dollar Day Calculator: https://bit.ly/yt-million-dollar-day ⭐️ Want more leads? Start here: https://bit.ly/4kZSlya ⭐️ Want proven systems to grow without burnout? https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

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