How a 23-Year-Old Studio Owner Went From 79 to 250 Members in 90 Days

Grab our Million Dollar Standards checklist that Chelsea uses here: https://bit.ly/p-million-dollar-standard-checklist

If you think meaningful growth requires a big city, a big budget, or perfect timing - this episode will make you rethink what’s actually possible.

In this episode, Doza sits down with Chelsea… a 23-year-old Pilates studio owner in regional South Australia - who grew her studio from 79 to 250 paying members in just 3 months.

No ads.

No gimmicks.

No shortcuts.

Just the right offer, a clearly defined avatar, consistent content, and a Sell-By-Chat system - paired with a decision most owners avoid: to stop dabbling and go all in.

This is a raw breakdown of what actually changed, what Chelsea stopped doing, and the systems that turned burnout and stagnation into momentum.

Here’s what we’re covering:

• How Chelsea grew from 79 → 250 members in 90 days in a regional town

• Why trying to market to everyone made her invisible - and what changed when she picked one avatar

• The moment she ditched free trials (and why sales got easier overnight)

• Why Gen Z avoids phone calls - and how Sell-By-Chat became her biggest advantage

• How trust built through content turns DMs into memberships

• The mindset shift from “this is comfortable” to “I’d regret staying here”

• Why raising prices attracted better members, not fewer

• How to unlock lead flow without ads or complicated funnels

• The systems that removed panic, burnout, and emotional cancellations

• What “going pro” actually looks like at 23 - standards, numbers, and discipline

• Why most owners stay stuck at the same revenue level (and how to break through it)

• The uncomfortable truth: if you won’t do the hard work, neither will your members

If you’re stuck, plateaued, or quietly burning out while telling yourself “this is just part of it” - this episode is for you.

Don’t forget to like, subscribe, and drop your biggest “aha” moment in the comments - we read every one.

Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya

Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w

Connect with us:

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

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Chapters:

⏳ [00:00] Intro – 79 to 250 Members in 3 Months

⏳ [00:02:05] Meet Chelsea: 23 Years Old, Regional Studio Owner

⏳ [00:06:30] Life at 79 Members: Burnout, Free Trials & Panic Mode

⏳ [00:11:40] Why Marketing to Everyone Makes You Invisible

⏳ [00:15:45] The Offer Shift: Ditching Free Trials for Commitment

⏳ [00:20:30] Why Raising Prices Attracted Better Members

⏳ [00:25:05] The New Funnel: Content → Trust → DM → Sale

⏳ [00:30:50] Gen Z, Sell-By-Chat & Why Phone Calls Don’t Work

⏳ [00:36:10] Overcoming Sales Anxiety (and Why It Matters)

⏳ [00:41:45] Systems That Removed Burnout & Stabilised Growth

⏳ [00:47:30] The “Stop Dabbling” Moment

⏳ [00:52:40] Standards, Numbers & Never Missing

⏳ [00:57:50] The Real Cost of Staying Comfortable

⏳ [01:02:30] Final Advice for Owners Who Feel Stuck