Geronimo Unfiltered Escaping the Coaching Grind: How Hayden & Sel Built a Business That Runs Without Them
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If I opened your week right now, would I see a coach chained to the field from dawn till dark, or a leader who’s built a business that runs without them?
Because here’s the truth: staying on the pitch for every single session is the fastest way to cap your impact, your income and your time with the people you actually care about. Hayden was running 50 sessions a week, squeezing admin in from 7pm till midnight, and barely present with Sel and the kids… until something had to give.
In this episode, we’re unpacking exactly how Hayden and Sel turned All Things Football from a COVID side hustle into a 350-kid confidence factory, with a growing team, systems that run the show, and a vision for 1000 kids and a month in Croatia where the business doesn’t miss a beat.
Here’s what we’re covering:
-The reality of running 50 sessions a week and still feeling like you’re failing at home
-How Hayden went from Young Socceroos and the A-League to coaching confidence-first football for kids
-Why “we build confidence, not just soccer skills” became the core offer (and why parents loved it)
-The 5-star session framework and coaches playbook that finally got Hayden off the field
-How they hired and grew a team of coaches parents adore, without dropping standards
-What changed when they picked a clear avatar and stopped trying to be “for everyone”
-How they hit their 5-year member goal in 6 months by doing less, not more
-The new target: 1000 kids, stronger systems and a business that passes the “Croatia holiday” test
-What this means for you if you’re still chained to the floor, field or reformer…
… and a whole lot more
Don’t forget to like, subscribe, and comment below with your biggest takeaway.
We read them all.
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Chapters:
⏳ [00:00] From Nala’s Favourite Night of the Week to 50 Sessions on the Field
⏳ [01:00] Burnout, Groundhog Day & Missing the Moments at Home
⏳ [05:05] Young Socceroos, A-League Debut & Secret Confidence Struggles
⏳ [11:16] Beyond the Money: Impact, Identity & Why ATF Really Exists
⏳ [14:50] Building a Dream Coaching Team and a Culture Parents Rave About
⏳ [18:06] The 5-Star Session Framework & Coaches Playbook That Changed Everything
⏳ [24:30] Avatar, Content & Cleaning Up the Message: From “Soccer Skills” to Confidence
⏳ [32:20] COVID Curveballs, Sold-Out Camps & Turning Crisis Into Momentum
⏳ [42:10] 350 Kids a Week, Big Vision & Setting the Target for 1000
⏳ [49:45] The Croatia Test: Can Your Business Run While You Switch Off?
⏳ [55:30] Legacy, Leadership & A Wake-Up Call for Owners Still on the Floor