Geronimo Unfiltered

How do you stop burning yourself out when you’re trying to grow your studio?What’s the secret to building a team that thrives… without you running every single session?Why do so many gym owners hit eject the second things get tough… and how do you break that cycle for good?Today, I’m sitting down with Bexy, owner of BE-IT Windsor to get real on the journey you need to go on to run a successful studio.This episode is about the stuff nobody talks about. It’s about personal growth, breaking patterns and showing up as the leader your studio actually needs.You’ll hear:  How your personal growth FUELS your business success (whether you realise it or not) The “Be-Do-Have” mindset that will transform your goals, your team AND your results How to keep yourself AND your team accountable to bigger visions What it takes to stop being ‘just another gym’ and start building a brand that changes lives … and a whole lot more Prefer watching to listening? Check out the video version of the podcast here.Check out BE-IT over on IG @be.it.studios @bexyhurt or YouTubeWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

My personal IG account outsells my business account 4:1.Why?Because people want to buy from people NOT companies.Today, I’m bringing in Matt Purcell, Australia’s top personal brand expert and my own coach to chat about personal branding.We’re diving deep into why YOUR story is what people are actually paying for and how to turn your followers into leads that convert.Forget every other gym marketing pod out there. This is the one you need to listen to.In this episode, we get into: Matt’s advice on the type of content you should be making The top branding mistake 90% of gyms and studios make + how to avoid it Why copying the competition just boosts their brand, not yours How a strong personal brand pulls in high-level partnerships, elite talent, AND legit leads Tips for starting to share your story – even if you think nobody cares … and a whole lot more Want to learn more about Matt? Check out his IG @mattpurcellofficial or www.mattpurcell.comPrefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Think hiring is over once they sign? Not even close.Most studios drop the ball here, and end up with team members who burn out, flake or just show up for the paycheck.Last week, we showed you how to write a job ad that cuts through the noise and pulls in driven people. Now let’s talk about what happens after they walk through your door. This is where you find out if you’ve got a winner.You’ll hear:  Questions that will show you if someone has grit (or if they will flake when things get hard) The biggest mistake studios are making once someone signs the contract How to tell if someone’s the right fit for your culture The one thing I GUARANTEE you are missing from your hiring funnel Our top tip for getting your members hyped about the new trainer … and a whole lot more If you missed Part One where we speak about how to write a job ad that will GUARANTEE you the best Applicants you’ve ever seen… Queue it up next on Spotify or Apple.Ready to write your Team Handbook? Check our our episode on Spotify or Apple and then send it to Doza on IG @hey.doza or @thegeronimocacademy and he’ll review it for you.Download the 5 Star Session Scorecard here.If you want any help with building your dream team, reach out to us here, and we’ll give you a three step action plan for FREE.Prefer watching to listening? Check out the video version of the podcast here.

Things are getting spicy on the pod today… we’re reviewing (and roasting) your job ads. Listen in to find out if it's yours.So many studios complain that they put up a job ad and receive the WORST applicants, and cover letters that look like they were written by Chat GPT.Have you ever considered that your job ad looks like it was written by Chat GPT?If you read your job ad, would you even want to work at your studio?Today we are taking you through our method for hiring incredible team members that never misses.You’ll hear:  How to write a KILLER job ad that will get you the BEST team Everything that’s wrong with the job ads on Seek right now The phone screening questions that will get rid of anyone who's wasting your time The original Studio Manager job ad that landed us INCREDIBLE staff for our multi-award-winning studio … and a whole lot more Make sure you click “follow” on the pod or over on IG @thegeronimoacademy so that you don’t miss next week's Part Two (we’re talking how to KEEP your dream staff member).Queue these episodes up next:➡️ The Team Handbook: What It Is and WHY Your Studio Needs It (Spotify / Apple)➡️ You Will NOT Grow With a Team of Casuals (Spotify / Apple)Prefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

76% of our clients are having RECORD breaking months. Right. Now. Yep. They’re not just growing. They’re hitting record revenue, and getting more members through their doors than ever.Today’s episode is in our NEW STUDIO SETUP (Check it out over on YouTube if you haven’t seen it already) and we’re doing something different this time.Soph is letting loose and telling you EXACTLY what is setting apart the ‘Rich’ from the ‘Poor’ Studios (or Brokies as we like to call them). All so that you know exactly how to set yourself and your studio up for success.Tip: Take notes of where you might be acting like a ‘poor studio owner’ and listen out for how you can fix it.You’ll hear: Why right now is Money Making Season The main behaviours that are keeping some owners BROKE (make sure you’re not doing this) What’s really driving the success of these studios if it's NOT the logo What the winning HQs are doing differently  How to keep clients around instead of watching them walk out the door And make sure you don’t miss these eps as well  The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You Apple Spotify 850 Members & 2.3% Churn Rate: Tribe's Owner Reveals His Game-Changing Strategies Apple Spotify WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are you a business owner or team leader who is tired of micromanaging your team?Do you want a high-performing, loyal team that drives profit and keeps the business running when you’re away?Keep reading.This episode isn’t just another ‘tick-the-box’ meeting guide. It’s a step-by-step breakdown of how you can transform your leadership game and see results, not excuses.In 15 minutes, you’re going to learn the formula for effective one-on-ones that will: Increase productivity in your team Increase team morale Help to remove the employees dragging down your business And develop the team members who genuinely want to stay Let’s go.Prefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Alright, let’s cut to the chase.Today, I’m giving you the exact system that’s completely transformed my business and life: Separation Sunday. If you’re like most business owners, you’re probably running from one task to the next all week but still aren’t seeing the results you want. Why? Because you’re focusing on the wrong stuff.In this episode, I’m breaking down my personal, no-BS productivity routine that takes me less than 20 minutes every Sunday. This is the same system that has turned our clients into million-dollar studios.You’ll learn:  A tactic to clear your mental space so you can focus on moving your business forward (not in the weeds of the business!) The productivity hack that will keep you on track and free up your time for what really matters How to finish every Friday with a “F*ck yeah” …all in the time that it takes you to drink a coffee.Grab the Separation Sunday template here, and make sure to post it to your IG story and tag me @hey.doza.Prefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

This topic is something that has got me so fired up. I’ve been doing a lot of travelling recently which means I’ve visited a lot of gyms.And what I have found… has shocked me.In almost every gym I’ve been to, I’ve seen dollars literally walking right out the door, so today I am talking about the three ways you are probably losing money every single session.But the good news?It’s entirely preventable AND instead of just making sure you’re not making costly mistakes… I’m going to teach you how to get bonus revenue from every session instead. Here’s how.You’ll hear:  How to convert a casual visitor into a full-time member in just 3 sessions The small tweak to make to your roster that will improve your bottom line Ways to turn every session into a sales event and not just a workout … and a whole lot more And if you don’t have the systems dialed in or you don’t know where to begin - book a free 15-minute call here.Listen to Ash’s mindset episode ‘The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You’ on Spotify / ApplePrefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

You’ve heard me speak about her on the pod before… Today I’m sitting down with Liv, the owner of the FASTEST growing UBX in New Zealand.From running three studios, leaving home at 3 am to drive to her third studio (without taking away from her working hours), and feeling burnt out… Liv shares how she went from “winging it” to becoming a thriving multi-studio owner, who now brings in over $240k in additional profit annually.On today’s episode, Liv is walking us through her game-changing strategies including how she hired the team member who completely turned her business around, and how she has staff thanking her for her leadership decisions.Tune in to find out: The steps Liv took to add 150+ members to her studio in 6 months! How Liv built a strong, aligned team that actually looks out for each other The change that stopped Liv from having to micromanage her team Strategies to managing multiple studios while maintaining balance in her work life and personal life Prefer watching to listening? Check out the video version of the podcast here.Check out Liv’s studios on IG @ubxormiston @ubxmteden or at @oliviaashbysLiv’s Studio Websites:www.ubxtraining.com/gym/Ormistonwww.ubxtraining.com/gym/MountEdenWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

When a local studio closes, it’s a golden opportunity for savvy gym owners. Discover how to attract displaced members quickly. Learn the secret formula for creating your own luck and ethically building your client base. There’s advice on collaborating with former studio owners and crafting the perfect transition email. Find out how to run an engaging 'Open Week' and implement strategies to convert leads into loyal members. Plus, hear a cautionary tale about a client who missed their chance!