Geronimo Unfiltered

Franchise or independent—what’s the better move? If you’ve ever wondered whether owning a franchise gym is the golden ticket to success or if going independent gives you more control and profitability, this episode is for you.We’re cutting through the noise and giving you the real talk on what it takes to run a successful gym, no matter what’s on the logo.Here’s what we’re covering:Is F45 dead? The truth behind what happenedThe biggest mistake independent gym owners makeWhy some franchisees stay broke while others crush itThe 3 non-negotiables for running a profitable gym (franchise or not)Should you leave your franchise and go independent? The key questions to askThe mindset shift that separates successful gym owners from those who struggleHow business owners sabotage their own sales process—without even realising it… and a whole lot moreChapters:⏳ [00:00] Is F45 Really Dead? The Truth Behind the Headlines⏳ [06:30] Franchise vs Independent: Which One Makes More Money?⏳ [12:45] Why Most Gym Owners Fail (And How to Avoid Their Mistakes)⏳ [18:20] The 3 Things You NEED to Succeed—Regardless of Your Business Model⏳ [24:10] Should You Leave Your Franchise? What to Consider First⏳ [30:35] The Hard Truth: No One is Coming to Save Your Business⏳ [37:50] How to Stop Sabotaging Your Own Sales Process⏳ [45:15] What’s Next? How to Take Action and Win in 2024Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

It's time to cut through the bull and face facts: If your gym isn't making it, blaming the cost of living crisis is just an excuse. The real data shows Gen Z is actually spending MORE on fitness than any other generation.In this eye-opening episode, Dozer and the team break down the shocking truth about who's really spending on fitness, what each generation actually wants from their gym experience, and why most gym owners are completely missing the mark with their marketing.Here's what we're covering:The myth of the "cost of living crisis" in the fitness industryWhy Gen Z is spending over $1000 a month on fitness while claiming they can't afford housingThe real reasons people don't join gyms (hint: it's NOT price)Generation-specific marketing strategies that actually workWhy your gym's social media probably looks like "an Ikea catalogue" to Gen ZHow to create content that resonates with each generationWhy most gym owners are "fishing with the wrong bait" and wondering why no one's biting… and a whole lot moreChapters:⏳ [00:00] The Cost of Living Myth in Fitness⏳ [05:10] Why People REALLY Don't Join Gyms⏳ [10:45] Gen Z Fitness Motivations: Appearance, Connection & Identity⏳ [16:30] Millennials: Energy, Stress & Family Health⏳ [21:05] Gen X & Boomers: Weight Management & Longevity⏳ [28:15] Marketing to Different Generations: Platforms & Messages⏳ [34:40] Adapting Your Content for Generation-Specific Marketing⏳ [42:10] Why Businesses That Don't Adapt Will DieHope you enjoy!Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod, we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

If your studio is bleeding out right now, it’s not the economy, it’s not your sales skills—it’s a toxic marketing virus that’s spreading fast. And if you’ve been running discount-heavy, low-value offers just to get people through the door, you’ve already been infected.In this episode, we’re exposing the real reason so many studios are struggling with retention, cash flow, and high churn rates—and exactly how to turn it around before it’s too late.Here’s what we’re covering:The ‘cheap offer’ trap that’s secretly killing your businessWhy discounting your services is the fastest way to attract low-quality leadsThe brutal truth about why your marketing isn’t working (and how to fix it)The only type of offer that will actually bring in high-value membersHow to structure a profitable front-end offer that converts long-term clientsWhy most ad agencies are setting studio owners up to failWhat to do if your studio is stuck with a bunch of freeloaders… and a whole lot moreChapters:⏳ [00:00] The Hidden Virus That’s Killing Studios Right Now⏳ [06:30] How a ‘Marketing Expert’ Led One Studio to Financial Disaster⏳ [12:00] The Fatal Mistake That Turns Your Studio Into a Revolving Door⏳ [18:40] Why Free Trials & Discount Offers Attract the Wrong Clients⏳ [25:15] The Simple Formula for a Profitable Front-End Offer⏳ [32:50] Ad Agencies vs. Studio Owners—Why You Can’t Outsource Sales⏳ [40:10] How to Stop the Bleeding & Fix Your Membership Pipeline⏳ [48:30] The Fastest Way to Turn High Leads Into High-Value Members⏳ [55:00] Your Next Move: The High-Converting Offer PlaybookHope you enjoy!Want free resources?DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.https://www.youtube.com/@GeronimoUnfilteredWANT MORE:To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-planConnect with us:Geronimo: https://www.instagram.com/thegeronimoacademyDoza: https://www.instagram.com/hey.doza

Are Gen Z employees really lazy, entitled, and impossible to manage? Or do most business owners just suck at leadership? In this no-BS episode, we’re tackling one of the biggest challenges facing studio owners today- building and leading a high-performing Gen Z team. Whether you’re struggling with retention, motivation, or just getting them to show up on time, we’re unpacking exactly what’s driving this generation and how to get the best out of them. Here’s what we’re covering: ·      The brutal truth - avoid hiring Gen Z at your own risk·      Why resilience is the missing link (and how to build it in your team)·      The #1 hiring mistake studio owners keep making·      How to filter out the fluff and find driven Gen Z employees·      Why your vision matters more than ever for leadership·      The secret to keeping your best team members from burning out·      How to set standards without sounding like a dictator·      … and a whole lot more Chapters:⏳ [00:00] Are Gen Z Employees Actually the Problem?⏳ [05:30] The Gen Z Hiring Cheat Sheet - What to Look For⏳ [12:00] Why Studio Owners Struggle to Retain Young Talent⏳ [18:40] Motivation, Resilience & Work Ethic - Can It Be Built?⏳ [25:15] Managing vs. Leading: The Shift Every Owner Must Make⏳ [32:50] The Mistakes You’re Making That Drive Gen Z Away⏳ [40:10] Creating a Team Culture That Actually Works⏳ [48:30] The Gen Z Retention Playbook—Keep Your Best People⏳ [55:00] Your Next Steps to Building a High-Performance Team Want free Resources:DM me “TEAM” on Instagram @Hey.Doza for the 5-Step Hiring & Leadership Cheat Sheet that’s helped hundreds of studio owners build rock-solid teams.Check us out on YouTube: https://www.youtube.com/@GeronimoUnfilteredOfficial Hope you enjoy! WANT MORE:To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza  

What separates the best from the rest? Why do some studio owners struggle while others dominate?In this episode, we sit down with Ian, owner of the #1 global F45 studio, to break down the exact mindset, strategies, and systems that keep him at the top. Spoiler: It’s not luck. It’s relentless execution.Here’s what we’re covering:• Why your studio isn’t just a gym—it’s your members’ ‘third space’• The real reason Ian’s studio has a world-class 2% churn rate• How to build a team that wants to perform at the highest level• Why most studio owners are stuck in survival mode—and how to break out• How Ian scaled to 570+ active members (without relying on cheap trials)• The biggest mistake owners make when hiring—and how to fix it• What ‘relentless’ really means—and how to apply it in your business• … and a whole lot moreChapters:⏳ [00:00] What Separates the Best from the Rest?⏳ [05:45] Scaling to the #1 Global F45 Studio—How Ian Did It⏳ [12:30] The Secret to 2% Churn: Creating a ‘Third Space’ for Members⏳ [18:15] Building a High-Performance Team: Hiring, Culture & Leadership⏳ [26:40] Why Most Studio Owners Stay Stuck (And How to Break Free)⏳ [34:20] The Marketing Strategy That’s Driving Consistent Growth⏳ [42:00] The #1 Operational Shift That Took Ian’s Business to the Next Level⏳ [50:10] Elevate, Then Relentless—How to Keep Pushing Forward⏳ [58:20] Your Next Move: Applying These Lessons to Your StudioHope you enjoy!Want free resources?DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’.https://www.youtube.com/@GeronimoUnfilteredWANT MORE:To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-planConnect with us:Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==Doza: https://www.instagram.com/hey.doza

If I opened your calendar right now, would it scream successful CEO—or just another overwhelmed studio owner?Because here’s the truth: Your calendar doesn’t lie. It tells me exactly what your priorities are, what level you’re operating at, and whether you’re focused on growth or just busywork.In this episode, we’re breaking down exactly how to run your week like a successful CEO, no matter what stage of business you’re at.Here’s what we’re covering: The brutal truth: You’ll never earn a dollar more than you think you’re worth How to know exactly what to focus on (and what to cut) based on your business level The 3 phases of growth—and how to structure your time at each stage Why most studio owners stay trapped—and how to break free for good The exact hires you need to make (in order) to scale without burning out The ‘once and done’ rule that will save you hours every week … and a whole lot more Chapters:⏳ [00:00] The Hard Truth: You’ll Never Earn More Than You Think You’re Worth⏳ [06:30] Your Calendar Doesn’t Lie—Are You Running a Business or Just Busy?⏳ [13:00] The 3 Levels of Studio Growth (And How to Escape Level 1 Fast)⏳ [20:15] Stuck in the Grind? How to Start Delegating Like a CEO⏳ [27:45] The First 3 Hires You Need to Make (And the Order to Do It In)⏳ [35:00] The ‘Once and Done’ Rule That Will Free Up Hours in Your Week⏳ [42:10] How to Build a Team That Runs Your Studio Without You⏳ [50:00] Scaling Past $1M: The CEO Mindset Shift You Need to Make⏳ [58:30] Your Next Steps: How to Restructure Your Week for GrowthCheck us out on YouTube: https://www.youtube.com/@GeronimoUnfilteredOfficialWant free resources?DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’.Want to dive deeper?To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-planConnect with us:Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==Doza: https://www.instagram.com/hey.doza

If your fitness studio is still running the same way it did last year, you’re already behind.The industry is evolving fast, and the top studio owners are adapting just as quickly.In this episode, we’re breaking down exactly what’s in and what’s out for 2025, so you can stop spinning your wheels and start scaling a million-dollar studio that doesn’t burn you out.Here’s what we’re covering:- The mindset shift that’s making 92% of our academy members more profitable than ever- The marketing strategy that’s driving leads for $0 (and how you can do it too)- Why most studio owners are still underpricing their services—and how to fix it- The simple system that will finally get you out of the day-to-day grind- What you need to stop doing in 2025 if you want to build a studio that works without youChapters:⏳ [00:00] The Brutal Truth About Why Most Studios Struggle⏳ [06:30] The Game-Changing Strategy Driving More Sales for $0⏳ [13:00] How to Finally Escape the ‘Doing Everything Yourself’ Trap⏳ [20:15] The Pricing Mistake That’s Costing You Thousands⏳ [27:45] The 5-Minute Daily Habit That Will Transform Your Business⏳ [35:00] Why Personal Branding Is Your Secret Weapon in 2025⏳ [42:10] The ‘Deep Work’ Method That Will 10X Your Growth⏳ [50:00] The 5 Biggest Studio Owner Mistakes That Need to Die⏳ [58:30] Your 6-Month Growth Plan: What to Do NextHope you enjoy!Want free resources?DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’.Check us out on YouTube: https://www.youtube.com/@GeronimoUnfilteredOfficialWANT MORE:To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-planConnect with us:Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==Doza: https://www.instagram.com/hey.doza/?hl=en

Are you still the one opening the doors at 5 AM, answering texts about broken equipment, and juggling a million tasks that shouldn’t even be on your plate? If your business falls apart the second you step away, we need to talk. In this episode, I’m sharing exactly how to stop being the bottleneck, build a team that actually performs, and finally take control of your time in 2025.Here’s what we’re covering: The one test that tells you if you’ve actually built a business or just a job Why your team isn’t performing + how to fix it The daily habits you need to get out of burnout and into growth mode How to finally let go, delegate effectively, and reclaim your time The mindset shift that turns overwhelm into control (and results) … and a whole lot more Did you miss part 1? Listen to ‘The Winning Habits That Will Break Your Studio Out of Survival Mode in 2025’ on Spotify or Apple.If you’re looking for more info on how to have 1:1s with your team, queue up ‘The 1:1 Formula You Need to Increase Productivity’ next on Spotify or Apple. Want free resources?DM over over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’.Prefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are your leads drying up?Is your sales process a mess?Are you just guessing at your numbers?Then this episode is your wake up call.In this episode, I’m breaking down the exact daily, weekly, and monthly habits top studios are using to grow their leads, improve sales, and actually understand their business. These are the non-negotiables that will get you out of survival mode and set you up for a winning year.Here’s what we’re covering: Why most studios can’t hit consistent lead flow + how to fix it The sales process mistakes that are costing you conversions (and money) How to spot the handbrake holding your business back +  remove it for good The one habit that will make tracking your metrics simple, so you always know what’s working How to turn email marketing into a lead-generating machine (and why most studios aren’t doing it) … and a whole lot more Want free resources?DM me over at @hey.doza with ‘winning’ to grab the checklist for this episode.Or ‘script’ and I’ll send you our sales script.Prefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you feel like your costs are creeping up but you don’t know where to start cutting?Or you feel like you’re working crazy hours but STILL never seeing the money hit your bank account?Then this one is for you.Today I’m sitting down with Benny, Geronimo’s COO to talk about what it looks like to have a PROFITABLE business.The conversation we're having today is something usually only people within the academy have access to but after Benny found $100k after auditing just a couple of our studios we knew we had to bring it to the pod.We’re talking about how much you should be spending on wages each month, when is the right time to hire additional staff, and the immediate actions you can take if your expenses are too high.Tune in to find out:  Why 10% profit is your new breakeven… and how to hit it Common wage mistakes that are draining your bank account The one thing you NEED to stop doing if you want to make profit in 2025 The quick fixes Benny finds in studio P&Ls that will save you thousands … and a whole lot more Prefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza