STOP Playing Small: How Kristy Sellars Built a Booming Studio Network & a Game-Changing Booking Platform

If you think pole is “just a class”, think again—Kristy Sellars turned a single weekend studio into a 20-location network, won Australia’s Got Talent, placed on stages around the world, and is now taking on the software giants with a platform built by a studio owner, for studio owners.

This one’s part mindset reset, part masterclass in community, pricing, processes—and a full-on permission slip to go bigger.

Here’s what we’re covering:

The origin story: from renting a dojo on weekends to a 20-studio network

Why community (not ads) is your unfair advantage in 2025

The $1,000/week trap: work out your real hourly rate (and fix it fast)

Pricing without guilt—and why “treat it like a business” wins

Processes, delegation and escaping overwhelm at Level 1

Dirty calories: when to refund, reset and protect your energy

The “frequency” toolkit: breathwork, grounding, water, exercise, gratitude

Visualisation, evidence and the 300% Rule (clarity, belief, consistency)

Inside Groovier: class chats, progress tracking, retail, auto-cancels & more

Big goals: reigniting owner fire post-COVID and scaling to 1,000 studios

Chapters:

⏳ [00:00] AGT Winner, Studio Owner, Tech Founder: Meet Kristy Sellars

⏳ [06:00] From One Room to 20 Studios: What Actually Worked

⏳ [08:45] Community Over Everything (and how to build it on purpose)

⏳ [11:00] Treat It Like a Business: Pricing, margins and no more guilt

⏳ [15:20] The $20/hour Reality Check: Do the maths on your week

⏳ [18:00] Buy Back Your Time: Processes, delegation and momentum

⏳ [19:10] Dirty Calories: Refund fast, protect reputation, move on

⏳ [23:40] Energy & Leadership: Keep your vibe where growth lives

⏳ [33:00] The 5 Tools: Breathwork, grounding, water, exercise, gratitude

⏳ [39:00] Visualise the Win: Building evidence and unshakeable belief

⏳ [44:10] All-In on Software: Risk, resilience and the 300% Rule

⏳ [54:30] Groovier Deep Dive: Features studios actually use

⏳ [61:20] Goals That Pull You Forward: 450 → 1,000 studios & reigniting owners

⏳ [66:00] Final Word: Brainwash yourself (the good way) & pick a destination

Hope you enjoy!

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

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My website: https://thegeronimoacademy.com

IG Geronimo: https://www.instagram.com/thegeronimoacademy

IG Hey.Doza: https://www.instagram.com/hey.doza

LinkedIn: https://au.linkedin.com/in/andrewhandosa