ClassPass on Trial: Who It Helps, Who It Hurts, and Why It Divides the Industry.

ClassPass - friend or foe? For years, studio owners have argued whether it’s the best tool to fill empty spots or the very thing devaluing boutique fitness.

In this episode, we go straight to the source. Doza sits down with Kinsey Livingston, VP of Sales at Mindbody & ClassPass, to unpack the biggest myths, frustrations, and opportunities when it comes to using ClassPass in your studio.

Here’s what we’re covering:

-Why some studios make $16k/month from ClassPass while others swear it’s killing their business

-The brutal truth about what ClassPass is (and what it isn’t)

-The real payout structure - and how rates surge or drop based on demand

-The 4 biggest myths about ClassPass (and the data that busts them)

-Why free trials aren’t the enemy (and how studios can benefit long term)

-What the numbers actually say about cannibalisation of your members

-How corporate wellness deals with Canva, KPMG & more are changing the game

-Why your strategy - not ClassPass - is the real difference between success and frustration

… and a whole lot more

Chapters:

⏳ [00:00] ClassPass Love - Hate: $16k a Month But Still Frustrated

⏳ [06:00] The Real Purpose of ClassPass (And Why Studios Get It Wrong)

⏳ [12:00] Who ClassPass Users Really Are (And Why They Rarely Convert)

⏳ [18:00] The #1 Mistake Studios Make With ClassPass Strategy

⏳ [26:00] Pricing, Credits & Why Most Studios Lose Revenue When They Demand More

⏳ [33:00] Free Trials, Fraud & Why ClassPass Still Backs Them

⏳ [43:00] Studio Success Story: $8-10k a Month & 20% Conversions

⏳ [47:00] Cannibalisation: The Data vs The Felt Experience

⏳ [56:00] The Mindbody Guarantee: How ClassPass Offsets Risk

⏳ [01:00:00] Corporate Wellness Deals & New Revenue Streams

⏳ [01:06:00] The 4 Biggest Myths About ClassPass- Busted

⏳ [01:12:00] Final Word: ClassPass as a Tool, Not a Business Model

Hope you enjoy!

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

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