

Geronimo Unfiltered
TBC Studios
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.Plus, they’re doing it all alone. Until now.Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.
Episodes
Mentioned books

Oct 29, 2024 • 20min
The 1:1 Meeting Formula You Need to Increase Productivity, Team Morale AND Have Your Team Upskilling Themselves
Are you a business owner or team leader who is tired of micromanaging your team?Do you want a high-performing, loyal team that drives profit and keeps the business running when you’re away?Keep reading.This episode isn’t just another ‘tick-the-box’ meeting guide. It’s a step-by-step breakdown of how you can transform your leadership game and see results, not excuses.In 15 minutes, you’re going to learn the formula for effective one-on-ones that will:
Increase productivity in your team
Increase team morale
Help to remove the employees dragging down your business
And develop the team members who genuinely want to stay
Let’s go.Prefer watching to listening? Check out the video version of the podcast here.WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Oct 22, 2024 • 19min
The 20 Minute Routine That Will 10x Your Week: Separation Sunday
Alright, let’s cut to the chase.Today, I’m giving you the exact system that’s completely transformed my business and life: Separation Sunday. If you’re like most business owners, you’re probably running from one task to the next all week but still aren’t seeing the results you want. Why? Because you’re focusing on the wrong stuff.In this episode, I’m breaking down my personal, no-BS productivity routine that takes me less than 20 minutes every Sunday. This is the same system that has turned our clients into million-dollar studios.You’ll learn:
A tactic to clear your mental space so you can focus on moving your business forward (not in the weeds of the business!)
The productivity hack that will keep you on track and free up your time for what really matters
How to finish every Friday with a “F*ck yeah”
…all in the time that it takes you to drink a coffee.Grab the Separation Sunday template here, and make sure to post it to your IG story and tag me @hey.doza.Prefer watching to listening? Check out the video version of the podcast here.WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Oct 15, 2024 • 16min
3 Ways You’re Losing Money Every Single Session (Even if Your Classes Are Full)
This topic is something that has got me so fired up. I’ve been doing a lot of travelling recently which means I’ve visited a lot of gyms.And what I have found… has shocked me.In almost every gym I’ve been to, I’ve seen dollars literally walking right out the door, so today I am talking about the three ways you are probably losing money every single session.But the good news?It’s entirely preventable AND instead of just making sure you’re not making costly mistakes… I’m going to teach you how to get bonus revenue from every session instead. Here’s how.You’ll hear:
How to convert a casual visitor into a full-time member in just 3 sessions
The small tweak to make to your roster that will improve your bottom line
Ways to turn every session into a sales event and not just a workout
… and a whole lot more And if you don’t have the systems dialed in or you don’t know where to begin - book a free 15-minute call here.Listen to Ash’s mindset episode ‘The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You’ on Spotify / ApplePrefer watching to listening? Check out the video version of the podcast here.WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Oct 8, 2024 • 29min
The Fastest Growing UBX in NZ: How Liv Added $240k to her Bottom Line
You’ve heard me speak about her on the pod before… Today I’m sitting down with Liv, the owner of the FASTEST growing UBX in New Zealand.From running three studios, leaving home at 3 am to drive to her third studio (without taking away from her working hours), and feeling burnt out… Liv shares how she went from “winging it” to becoming a thriving multi-studio owner, who now brings in over $240k in additional profit annually.On today’s episode, Liv is walking us through her game-changing strategies including how she hired the team member who completely turned her business around, and how she has staff thanking her for her leadership decisions.Tune in to find out:
The steps Liv took to add 150+ members to her studio in 6 months!
How Liv built a strong, aligned team that actually looks out for each other
The change that stopped Liv from having to micromanage her team
Strategies to managing multiple studios while maintaining balance in her work life and personal life
Prefer watching to listening? Check out the video version of the podcast here.Check out Liv’s studios on IG @ubxormiston @ubxmteden or at @oliviaashbysLiv’s Studio Websites:www.ubxtraining.com/gym/Ormistonwww.ubxtraining.com/gym/MountEdenWANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Oct 1, 2024 • 20min
4 Steps to Capitalise on Studios Shutting Down in Your Area
When a local studio closes, it’s a golden opportunity for savvy gym owners. Discover how to attract displaced members quickly. Learn the secret formula for creating your own luck and ethically building your client base. There’s advice on collaborating with former studio owners and crafting the perfect transition email. Find out how to run an engaging 'Open Week' and implement strategies to convert leads into loyal members. Plus, hear a cautionary tale about a client who missed their chance!

Sep 24, 2024 • 53min
How to Establish Yourself as a LEADER with Rohan Dredge
“When you take on the responsibility of leadership, you’re not taking on additional responsibilities. You are changing your career.”Joining me on today’s episode is the incredible Rohan Dredge: the CEO of Pragmatic Thinking, a behaviour and motivation strategy company who has worked with the likes of Qantas, Toyota, Suncorp and Geronimo.Rohan’s first episode ‘How to be a Leader People Actually Want to Follow’ is one of our MOST listened-to episodes. When we were down in the Gold Coast we knew we HAD to get him back on the poddy to continue to level up our leaders.When we go into the health and fitness industry, we all have one goal: to help people get fitter, stronger and lead happier lives. But as your business grows, your role shifts from directly helping members to leading and managing teams.And it’s not a change most of us are prepared for.Join me as I ask Rohan all of your most commonly asked leadership questions including:
01:26 - What are the qualities of a highly effective leader?
03:23 - What are some of the operating systems that create a highly effective leader?
06:35 - How can you make confident decisions as a leader?
08:45 - How can you become a leader who responds rather than reacts?
18:48 - The right way to give performance reviews and give staff feedback EVEN if it’s hard
26:29 - What do you do when your team has a poor culture?
32:56 - If you don’t like confrontation… How do you enforce changes that will upset your staff?
35:33 - What if you're afraid to push a team member for fear they might leave?
38:16 - How to empower your team without micromanaging them
43:20 - The Controversial Question… Can anyone be a good leader?
… and a whole lot more Listen to the OG episode with Rohan about How to Be a Leader People Actually Want to Follow over on Spotify / Apple. Learn more about Rohan Dredge and Pragmatic Thinking by visiting www.pragmaticthinking.com or heading over to Rohan’s LinkedIn here.Prefer watching to listening? Check out the video version of the podcast here.WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Sep 17, 2024 • 42min
Two Key Principles That Transformed ACTV Strength Co. from a Single Studio into a THRIVING Franchise Network
If you’re looking to see how other gym/studio owners have created their OWN paths of success - look no further. Joining me on today’s episode is Anthony Bartolo, owner of ACTV Strength Co.ACTV Strength Co. started as a Burleigh studio and has now expanded into a network in and of itself, with franchises operating in 4 other locations & GROWING.Anthony is the blueprint for the success that you CAN achieve in this industry. So join us as we dive into how to open a profitable studio from DAY ONE, the truth about ‘the perfect location’, and the mindset that could be keeping you at level one. You’ll hear all about Anthony’s strategies including:
Why his members keep coming back to ACTV Strength Co., even after cancelling
The out-of-the-box thinking that launched ACTV Strength Co. to a whole new level + 4 more franchises
Anthony’s unique social media tactic that has built such a strong community throughout his locations
The groundbreaking education and programming development that sets Anthony’s Studios apart from the competition
… and a whole lot more Connect with Anthony on IG @anthonybartolo__ and Luke @lukekenelleywww.actvstrengthco.com // @actvstrengthco Prefer watching to listening? Check out the video version of the podcast here.WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Sep 10, 2024 • 45min
The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You
Ash, a powerhouse mindset coach at Geronimo, shares essential advice for fitness studio owners feeling stuck. They discuss the internal conflicts that hinder success and the importance of personal development. Ash highlights the 'Hero's Journey' as a metaphor for transformation, emphasizing resilience and mindset shifts. Listen in for actionable steps to overcome self-sabotage and burnout. They tackle limiting beliefs and stress the significance of a supportive environment, guiding listeners toward personal growth and a high-performance mindset.

Sep 3, 2024 • 36min
A Warning From Leading Equipment Supplier…“This is the Fit Out of the FUTURE”
Sultan Kirby is a gym and fitness studio equipment specialist. He speaks to HUNDREDS of gyms a day and is right in the middle of what’s happening in the world, having just returned from a huge fitness equipment expo in LA. So what did he learn?We asked Sultan the following questions:
Where is the industry headed? Are we moving away from fitness studios in their traditional form?
What kind of equipment are people looking for and how do we cater for it?
What were the biggest fitness trends coming out of LA?
If Sultan had a budget of $100k to open a studio today, how would he spend the money?
What Sultan WOULDN’T do and a warning to all owners…
… and a whole lot more Find out more about Sultan and his work over at www.compoundfitness.com.au and over on IG @compoundfitnessauPrefer watching to listening? Check out the video version of the podcast here.WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Aug 27, 2024 • 30min
What I Would Do If I Opened a Gym/ Fitness Studio Today
Starting a business is tough—50% of them don’t survive, and 75% of business owners earn less than minimum wage.During a particularly tough time with my business, I asked my accountant this question.“Do I push harder or do I start driving Uber to supplement my income?”His response?“If you have enough time to drive an Uber, you have time to focus on your business.”Our studio then went on to become the largest and fastest growing studio in Sydney, in addition to winning multiple Division Champion awards we were also voted Sydney’s #3 best place to workout, and #1 Gym by The Urban List. So in today’s episode, I’m talking about the FIVE most important steps that I would take if I were to open a studio again today. These are actional tips, even for network studios. I’ll also be diving into a unique concept that we’ve been exploring - one that is the complete OPPOSITE of a traditional gym…You’ll hear:
The ONE thing that will GUARANTEE your profits—and without it, you could fail
The phenomenon happening on Google that is changing the GAME for all marketing strategies
Why a fancy fit-out could mean a slow death for your business
The team I’d be hiring from day one
How to become a WORLDWIDE fitness brand, not just a local gym
The steps I would take to ensure I was profitable on OPENING day
… and a whole lot more Prefer watching to listening? Check out the video version of the podcast here.WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza