Geronimo Unfiltered

There is data that shows that people are MORE likely to stack supermarket shelves or drive an Uber on the weekend so they DON’T have to get rid of their gym membership and sauna sessions. So where are these members? And how can you get them into your studio?Every quarter we like to look at what the data and trends are telling us about the industry so that our clients can continue to stay ahead of the curve, and the four things we found this month were SO good I couldn’t not share them with our Geronimo Unfiltered fam as well. If you are currently feeling like everything is getting a bit harder, that people are stopping to spend and you can sense a wave of cancels or suspensions coming … this episode is going to help you not just stop those in their tracks but bring a WHOLE new wave of members through the door as well. You’ll hear:  How to capture an ENTIRELY new market that you’ve probably never thought of  The $7 TRILLION DOLLAR Industry that you can ‘add on’ to your memberships with minimal overheads (EVEN if you’re a franchise)  What you can do to make sure your studio is the one thing that people don’t want to cancel  Why ads aren’t performing for you at the moment and what you can do instead  … and a whole lot more Prefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

On today’s episode, we are answering YOUR questions.Tune in and you’ll hear: 01:29 - Whether you should keep investing in your struggling studio (of a certain brand…) OR rebrand to something sexier? 02:56 - Effective time management strategies if you are someone who struggles to keep to their tasks 08:25 - How you can make sure that your revenue growth doesn’t lead to MORE expenses   12:02 - How to track your profit effectively and the HUGE problem that can come from failing to do this 13:50 - Tips for maintaining a healthy cash flow so that you can finally have financial balance in your business 15:42 - How to get your team on board with hitting targets 18:13 - Ways to stop second-guessing yourself and build CONFIDENCE in your decision-making 21:46 - Strategies to help you spend time working ON your business rather than on the day-to-day management 31:41 - Our 5 non-negotiable daily habits that ENSURES we nail our weeks, every week … and a whole lot more Listen to these episodes for more indepth answers and strategies:➡️ 850 Members & 2.3% Churn Rate: Tribe’s Owner Reveals His Game-Changing Strategies➡️ Triple Your Growth by Hiring THIS Staff Member➡️ How to be a Better LEADER➡️ Why Outsourcing your Confidence is the FASTEST Way to Close your BusinessPrefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

What do you do when a member cancels their subscription?Do you a) put through the cancellation and move on with your life OR b) are you willing to give this tactic a go that might just get them to stay?Team, we’re coming into a new season and we all know what that means - cancellations begin to rise as motivation dips. But it doesn’t have to be this way. We have a powerful FORMULA that not only has the power to change their minds, BUT even if they do - you’ll be able to replace them instantly.And it ALL happens in the Exit Interview.You’ll hear:  THE Exit Interview script (spoiler: it’s a gamechanger) The most powerful question you can ask that 9 times out of 10 will save the cancellation The secret offer that will bring them back in 3 months and cost you NOTHING! The real reason why people aren’t ever going to re-sign with your gym… … and a whole lot more Want to stop your members from even wanting to cancel? Check out our episode on How to Bring a Member BACK from the Brink of Cancellation here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are you ready to enrich more lives, increase your member base, reduce your cancels and increase the lifetime value of each member?It’s time to curate the community at your gym because news flash, just because you own a gym… doesn't mean you have a community. You just have members.In today’s episode, we’re talking about how to differentiate your GYM from the one across the road. We’re breaking down the 5 types of members you have in your studio right now, how to identify them and how to get them MORE involved in your studio. And of course, we have a storytime about when we had to kick members OUT of the studio and cancel their memberships.You’ll hear:  The group of members in your gym that are at the HIGHEST risk of cancelling without warning (these NEED to be on your radar asap) How to kick members out of your studio without creating a fuss Why cancelling someone’s membership can SAVE you from the annoying as f*ck members who will try to get a refund out of you The text messages we sent to members to guarantee they would be back … and a whole lot more WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

There is only ONE document that is going to ALIGN your team and BOOST team culture.It’s the Team Handbook.I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area.This handbook is your key to:Aligning your team: Get everyone on the same page, ensuring consistency across ALL trainer sessions.Boosting team culture: Build a team that cares about the studio just as much as you do.Creating accountability: Empower your trainers and hold them to the Handbook standards.You’ll hear:  What’s on the FIRST PAGE of our handbook (this is the exact inspo you need to get started… no more getting stuck on where to begin) Prompts to craft YOUR unique mission statement The page that will make your team start WANTING to take accountability  … and a whole lot more And what’s even better? If you write up a draft handbook in the next 30 days… I’ll give you feedback for free. Message me at @hey.doza.If you need some inspiration, grab our Handbook framework here.Books mentioned: BE 2.0 by Jim Collins Good to Great by Jim Collins Built to Last by Jim Collins WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Last week we played Part One of our Episode with Josh Hannay who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. Not only that, but he is a QLD Origin Coach and they’ve just SMASHED the Blues 38-10 in the opening match. In this episode, we spoke about how to get your team to win even if the odds are against them, the pressure of being a coach and what actually sets the people who make it, apart. Today we’re back with Part Two where we give you some tactical advice you can apply so that you can coach your team better but also create a culture where high performance thrives. You’ll hear:  How to Have TOUGH conversations when people aren’t performing  Why you should NEVER use the word ‘Good’  The Two Pillars that set apart winning and losing teams  … and a whole lot more Listen to Part 1 Here AppleSpotify WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

What can we learn from a PROFESSIONAL Coach? This week we’re joined by Josh Hannay, who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. We wanted to know what it really takes to coach and train at an elite level and what ‘clues’ performers at this level leave for the rest of us. We get really unfiltered in this one and had to split the episode up into two parts, so if you love this and you want to know how to have tough conversations and what it really takes to be a great leader make sure you hit follow so you don’t miss Part Two! You’ll hear:  How to Get Your Team (and yourself) to WIN when EVERYTHING is stacked against you  The secret ingredient for long-term success, even more critical than winning itself How Josh got into coaching and the moment that it almost DIDN’T happen   What sets people apart who make it … and those that don’t  … and a whole lot more WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are your leads a problem?Do you either have not enough of them OR the ones you have are rubbish quality? Today I’m going to be talking to you about how to fix this, and the reason I’m doing THIS particular episode and giving you everything you need to fix it (for free) is because in FB Groups lately the only posts I’m seeing are people shutting down OR people getting ripped off by their ads agencies and STILL having lead issues, so I want to do something about it. When we look at people’s accounts there are usually 3 things that we see straight away that are the key reason things aren’t working, the best news about these three things. They’re pretty easy to fix (in fact you can do it within 7 days) AND I’m going to give you the step by step on how. You’ll hear:  How to tell if you’re currently wasting money on your ads  Why you keep getting terrible leads, and how to fix it How you can get MORE of your perfect members who actually want to pay you money The questions your ad agency needs to be able to answer  … and a whole lot more If you want to get rid of your ads agency and get access to what we KNOW is working right now in the industry, all of the templates, scripts and support you need to not only generate 2-3 leads a DAY but also know how to convert them join the academy here for $100 a week. Be quick as prices will go up, If you’re not sure if this is your right next step or if you have a lead problem reach out at @hey.dozaListen to our episode where I break down gym math and 6 profit levers you can pull in 2024 on Apple and Spotify WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you had the opportunity to meet with the GREATEST NRL Coach for business advice but you had to pay $10k for 30 minutes, would you do it?Mark Capelin (also known as Cappo), owner of Tribe Social Fitness did and it’s one of the MANY things that sets him apart and makes him far from the average. Having reached ELITE studio status, Cappo has 850 ENGAGED members with a churn rate of 2.3% and he’s determined to get that EVEN lower. You’ll hear:  The incredible story of how Cappo set up his first studio One thing you need to do IMMEDIATELY when you start your first gym (it’s going to save you SO much time and stress) 2 UNBELIEVABLE stories from his meeting with the NRL Coach that changed the way he ran his WHOLE business…  The three big things Cappo swears by to free up his time and focus on the big picture Cappo's unconventional hiring method that keeps his staff staying with him for the LONG-HAUL … and a whole lot more Check out Tribe Social Fitness on IG @tribesocialfitness or www.tribesocialfitness.comWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

So you listened to the last episode and you are READY to GET OUT of the death spiral and BACK into making a profit and LOVING your studio.The good news is that there are THREE things, you can work on TODAY that will get you back on track and become a LEADER in your field, just like Liv.The even better news? It only takes 6 weeks.You’ll hear:  Why following the advice of your HQ is LOSING YOU MONEY and what to do instead The investment you NEED to make to INCREASE your profit (and they’ll pay for themselves) A REAL story about a client who followed these steps and is the owner of TWO successful studios growing month-on-month … and a whole lot moreWatch along at home with the video version here.Get your FREE GROWTH GAME PLAN for your gym or fitness studio here. DO NOT MISS THIS.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza