
Geronimo Unfiltered
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.Plus, they’re doing it all alone. Until now.Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.
Latest episodes

May 14, 2024 • 18min
QUESTION: Are You on the Brink of Burnout and Studio Closure?
I just got off a call with INCREDIBLE studio owners who have a heart of gold but they are almost done…. They’re mentally and PHYSICALLY exhausted and they know their studios are months away from closing down.Feel like you?Listen to this episode if you:
Have tried everything you can think of but are still not making a profit
Have stopped paying yourself to pay your trainers
STILL have the fight you and you’re just missing the HOW
Watch along at home with the video version here.Get your FREE GROWTH GAME PLAN for your gym or fitness studio here. DO NOT MISS THIS.WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

May 7, 2024 • 24min
Are Gyms Still Making Money?
“Is it profitable to own a gym in 2024?”“Is a gym a good business to start?”“Is the fitness industry growing?”These are some of the MOST searched questions on Google about gyms and their profitability.The reality is… YES. Gym owners ARE making money right now and YES it can be profitable. The fitness industry is valued at around $244 billion and is expanding at a rate of 5% to 10% PER year.“Okay, but those gym owners are just LUCKY.” That’s where you’re wrong. They’re not lucky, they’re not mythical creatures, and it's certainly not due because of the network they’re a part of.They’ve put in the work. They’ve stopped blaming external circumstances and put PROCESSES into place so that they can GROW their business. In this episode, I’m diving deep into how successful the fitness industry can be IF you can only think and work like a BUSINESS OWNER.You’ll hear:
Stats that PROVE the profitability of the fitness industry
The net margin that you can EASILY reach in your studio
What the SUCCESSFUL studios are doing that sets them apart from their competition
Why you’re earning money but your studio has STOPPED growing
… and a whole lot more Queue up these episodes next:🎧The Four Levels of Business: The Path to Owning MULTIPLE 7-Figure Studios🎧You Will NOT Grow With a Team Full of Casuals🎧Structure Your Week Like This and You Will Make MORE Money🎧 Triple Your Growth by Hiring THIS Staff MemberWANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Apr 30, 2024 • 42min
How They Did It: Alex & Alita from Soul Fit’s 18 Year Success Story
On today’s podcast, we are introducing a brand new series, where we interview REAL gym owners with the focus of bringing their stories and experiences to the pod so that you can know EXACTLY what is possible for you.Kicking off this series is the dynamic duo Alex and Alita who have owned Soul Fit for an impressive 18 YEARS. Alex and Alita have curated a studio with an incredible bond, so much so that when their gym flooded a few weekends ago, members immediately drove down to the space to help clean up the studio.They know all of their members INDIVIDUALLY and yet are still in a position to be able to work 4x days a week, and they aim to reduce that even further. How did they achieve this balance, and what lessons can you learn from their success?Tune in to find out.You’ll hear:
How they created incredible relationships with their members
The motivation that has kept them going for 18 YEARS
The steps they took to get OUT of the dark moments in their business and get back on their feet
Why the size of your studio will impact your business in ways you haven’t considered
How they were able to get their TIME back and reduce their hours in the business
… and a whole lot more Want to learn more about Soul Fit? Check out their IG @soulfitwoonona or over on Facebook and their website https://soulfitwoonona.com/In this episode, we mentioned our mindset episodes with NLP Coach Kylie Ryan. Check out Part One and Part Two to learn more about what might be holding you back.WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Apr 23, 2024 • 51min
Creating a Superstar Trainer That BOOKS Out Classes with Pete Day
Expert Pete Day discusses turning good trainers into superstars by focusing on building relationships with members, measuring session success, and addressing common studio issues. Learn how to elevate coaching moments, engage clients effectively, and create memorable experiences in the fitness industry.

Apr 16, 2024 • 29min
You Will NOT Grow With a Team of Casuals
Do you feel like you’re constantly pushing but still not getting results?OR maybe you don’t have the team yet and want to know how to even begin to structure the studio?OR maybe… you’re scared that if you have all of these staff members… what will you do?On today’s poddy, Soph and I are tackling some of our studios' most commonly asked questions - how to find AND grow a high-performing team. And let me tell you, we’ve never met a happy owner of a 7-figure studio with a team full of casuals.When we owned a studio that had a line out the door for our classes… We had created a team that was built like a sports team and EVERYONE had a role on the field that was optimised for their strengths. It’s all about having your staff understand their unique role within your business.This is the Million-dollar Team Structure.You’ll hear:
The EXACT team members and positions we recommend hiring
The BEST thing that you can do to build relationships with your members
A case study of a studio that made 88 sales in its first month using this structure…
Two key roles that practically pay for themselves
… and a whole lot more Queue up these episodes next:➡️Triple Your Growth by Hiring THIS Staff Member➡️How to Be a BETTER Leader➡️How You Can Support Your Manager - From a Gym Manager➡️You Will Hit Your KPIs CONSISTENTLY if You Do This ONE ThingWANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Apr 9, 2024 • 17min
Structure Your Week Like This and You Will Make MORE Money
If you want to become the top 2% of fitness studios you can’t waste time like average people do.So many gym owners don’t have any weekly structure. They roll into the week and go from fire to fire with a hose. There is no game plan, no strategy, just survival. But that doesn’t have to be you.Today I am walking you through the EXACT structure you need to get results and the best part? It’s only going to take you the time it takes to drink a double espresso.Once you’ve listened to this episode, not only are you going to feel MORE confident but feel like you can actually get shit done - so that you can get to the next level in your business.This is what we call the Calendar of a CEO.You’ll hear:
Four daily tasks proven to boost your sales
Strategies to MAXIMISE your time (we all have the same 24 hours…) so that you can work on making money
The 3 time slots that you should be calling your clients - they will pick up.
… and a whole lot more If you do the 30-Day High Sales Converter Challenge, every day for 30 days… send me a message at @hey.doza and I will throw in a FREE customised roadmap for you + so much more. Are you still struggling with time management? Go back and queue up the episode You Will Hit Your KPIs Consistently if You Do This One Thing. We talk about the 4 step framework that is going to get you 40% of your time back.WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Apr 2, 2024 • 21min
Triple Your Growth by Hiring THIS Staff Member
You will NOT grow your studio if you are doing everything yourself. Let me paint you a picture. You’re the one answering the phone, calling the lead, making the sale, meeting them at the studio, all the while other leads have dropped in and you don’t even have the TIME to nurture them. Is this you? Then you need STRUCTURE.This episode is all about getting two key staff members into your business and once you get these two members in place, you will TRIPLE the acceleration of your growth. This means that soon enough, you’ll be playing 4 rounds of golf a week and spending MORE time with your family.It’s an absolute goldmine of an episode.You’ll hear:
The ROLES of each sales converter and what makes them different
How to ENSURE that your converters are meeting their sales targets EVERY WEEK
How I would go about setting this up in my OWN studio
Even what to do if you don’t have the staff to implement this
… and a whole lot more Check out our other episodes that will help you level up and get MORE time back this year:➡️ You Will Hit Your KPIs Consistently if You Do this ONE Thing➡️ How to be a BETTER Leader➡️ Why Outsourcing Your Confidence is the FASTEST Way to Close Your BusinessWANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Mar 26, 2024 • 42min
The REAL Reason You Can't Bring Yourself to Call The Leads with Mindset Coach Kylie Ryan
You’ve got the list of phone numbers from people who have enquired to train with you, and you’ve even got the script of what to say when they answer the phone but for some reason you can’t bring yourself to pick up the phone. Why? It’s not you … it’s your brain. This is part two of our interview with Kylie Ryan.. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives and athletes. Kylie helps her clients to overcome imposter syndrome, internal blocks and self-sabotage so that they can UNLOCK their potential and get their businesses to the NEXT level.And today we’re giving you the science behind why you can’t do it … and three tactical ways you can implement today to help you to get out of your own way and get those new members in the door. You’ll hear:
What you need to make sure you have in place FIRST so you can succeed
Why so many business owners can’t focus on growth
The exercise that will help you not just call the leads BUT build a business you love that makes you sh*tloads of money as well
… and a whole lot more If you haven’t listened to the previous episode with Kylie where we go deeper into what makes a high performer queue it up next. Apple Spotify Want to work with Kylie? You can find her on IG @kylieryan.mymindcoach, Facebook or her website mymindcoach.com.auWANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Mar 19, 2024 • 52min
THIS is What’s Stopping You From Being a High Performer with NLP Coach Kylie Ryan
NLP Coach Kylie Ryan reveals how high performers kickstart success, overcome internal barriers, and shift mindsets. From childhood conditioning to generation shifts, learn the habits of high achievers and unlock your full potential. Dive into confidence, charisma, and strategies for personal growth in this candid and game-changing episode.

Mar 12, 2024 • 41min
How You Can SUPPORT Your Manager - From a Gym Manager
Learn how to support your gym manager to achieve better results, from empowering them with the right tools to fostering a supportive team culture. Gain insights on what managers actually need to succeed, how to stop chasing them, and the importance of communication and collaboration. Listen for tactical tips and next steps to take for better leadership and business growth.
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