Geronimo Unfiltered

Can’t find any experienced trainers out there? You’re not alone.Joining me on today’s show is Chris Lawrence, a former NRL player who made it against all odds when he dislocated his hip, had 13 bones in his face shattered during practice AND still went on to play 250 games for the West Tigers.Since then, Chris has gone on to design an education program for professional athletes to provide freedom for athletes after their sporting careers.As a result, Chris speaks to thousands of gyms, and what he has found might not surprise you…when it comes to hiring trainers - there is a ‘Missing Middle’.So if there aren’t any trainers out there, who are you meant to hire?Let’s find out.You’ll hear:  The unique strategy that could help you secure your next best hire Why Doza got into a fight with Seek about his controversial job ad Why Doza hired an Operations Manager from Mcdonald's instead of a fully qualified personal trainer The injury that nearly ended Chris’s footy career and changed his mindset … and a whole lot more Check out Chris over on IG @chrislawrence04If you want to learn more about One Training, head over to @onetraining and claim a free gift pack from Vitadrop over at http://www.vitadrop.com.au/onetraining.Prefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Most studio owners are more familiar with their love language than their financial metrics. But did you know that everything you want in business and in life is on the other side of a couple of reports?Today I brought our CFO, Danny Chiha on the show to break down everything you need to know about reporting - it’s entry-level but do this and the game WILL change for you.You’ll hear:  2:11 - The biggest misconception ALL new business owners have about their money 05:26 - The three things you need to focus on to make more money and get the lifestyle you’re dreaming of 10:54 - What is a healthy profit percentage? 12:52 - Why cancelling your subscription isn’t going to do ANYTHING to your savings account 16:31 - The stats you should be looking at to become a RICH studio 17:31 - Which reports should you be checking in Xero? 19:35 - Should I include my wages as part of labour? 20:32 - The mistakes in your books that will make it VERY hard to sell when the time comes 21:59 - Is it better to pay yourself a wage or take profits? 22:26 - Should I be putting up my membership fees in keeping with inflation? 26:10 - is there a way to calculate your BAS ahead of time? 31:10 - What we’ve done at Geronimo to get our numbers financially healthy … and a whole lot more!WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The fitness and wellness industries are seeing a rise in a different type of studio owner - those who are already great but want to be the BEST.These are the studios that when you look at their numbers, they seem to be at the top of their game. BUT behind the scenes, they’re stressed, they’re working overtime, and they’re taking on responsibilities they shouldn’t be doing, to get their numbers in the green.So how do you push through to the NEXT LEVEL and gain LEVERAGE?There are three things that will get you there: a Team Identity, Team Design, and Accountability Chart. Listen to this episode to find out: Why you won’t get yourself out of the business with the team structure you have right now The exact formula to get a team of A Players The ONE change you can make to your organisation chart that will ensure your KPI’s are met without fail The mental shift in our team that took us from a team of casuals running out the door after their shift to a COHESIVE and aligned group (even with 19-year-olds) … and a whole lot more Prefer watching over listening? Watch the video version here. The diagram of the Golden Pyramid is here.Check out Soph’s job description here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The CrossFit industry is changing. People are no longer interested in flogging themselves anymore - they’re focusing on their mental health and wellbeing. And with recent events over the last few years, who can blame them?So what happens to an industry that was built on a steel will and peak physical strength? Joining us on the show today is Jack & Jacob from Southend Crossfit in Maroubra who have not only achieved a churn rate of 3% but they’re up $10k a month in LESS than 6 months with net 50 members. Jack and Jacob run an incredible CrossFit studio that CONTINUES to evolve and adapt to meet the market's needs. So what are their secrets?Let’s find out.You’ll hear:  Insights into how Jack & Jacob keep their studio relevant AND profitable The audience that Jack & Jacob are now tapping into and REAPING the rewards because of it Should CrossFit follow the Hyrox path? How to gain a TRUE competitive advantage The BIGGEST mistakes they’ve made in the 8 years of owning a studio Their most important advice for studios that are struggling … and a whole lot more Want to hear more from the CrossFit boys? Have a listen to their poddy Southend Podcast here.Give them some love over on IG @southendcrossfit or head over to their website www.southendcrossfit.com.auWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

I am giving away everything for free in this episode. Including something Sophie is going to be VERY upset about when she finds outYou NEED to listen to this episode because today I’m talking about some of the tips and strategies that we give our clients in the MILLION DOLLAR STUDIO program (it doesn’t get much better than this).Make sure you stay tuned til the end to hear my secret bit of advice (usually we charge for this…) and the steps you can take if you’re a studio that needs to get unstuck ASAP OR if you’re a studio that is ready to put your foot on the accelerator.You’ll hear:  How to capitalise on a downturned market (BIG tip revealed here🤫) Why your ads STILL aren’t working… How to be like Mike and Paul and hit 70% conversion rates on PAID leads for a PAID trial … and a whole lot more Prefer watching to listening? Check out the video version of the podcast here.Queue up these episodes next:➡️THIS is What’s Stopping You From Being a High Performer with NLP Coach Kylie Ryan➡️The REAL Reason You Can’t Bring Yourself to Call The Leads with Mindset Coach Kylie Ryan➡️Triple Your Growth by Hiring THIS Staff Member➡️How to Set Your Team Up to Win with NRL Coach Josh Hannay➡️850 Members &2.3% Churn Rate: Tribe’s Owner Reveals His Game-Changing Strategies➡️The Team Handbook: What It Is and WHY Your Studio Needs ItWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

There is data that shows that people are MORE likely to stack supermarket shelves or drive an Uber on the weekend so they DON’T have to get rid of their gym membership and sauna sessions. So where are these members? And how can you get them into your studio?Every quarter we like to look at what the data and trends are telling us about the industry so that our clients can continue to stay ahead of the curve, and the four things we found this month were SO good I couldn’t not share them with our Geronimo Unfiltered fam as well. If you are currently feeling like everything is getting a bit harder, that people are stopping to spend and you can sense a wave of cancels or suspensions coming … this episode is going to help you not just stop those in their tracks but bring a WHOLE new wave of members through the door as well. You’ll hear:  How to capture an ENTIRELY new market that you’ve probably never thought of  The $7 TRILLION DOLLAR Industry that you can ‘add on’ to your memberships with minimal overheads (EVEN if you’re a franchise)  What you can do to make sure your studio is the one thing that people don’t want to cancel  Why ads aren’t performing for you at the moment and what you can do instead  … and a whole lot more Prefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

On today’s episode, we are answering YOUR questions.Tune in and you’ll hear: 01:29 - Whether you should keep investing in your struggling studio (of a certain brand…) OR rebrand to something sexier? 02:56 - Effective time management strategies if you are someone who struggles to keep to their tasks 08:25 - How you can make sure that your revenue growth doesn’t lead to MORE expenses   12:02 - How to track your profit effectively and the HUGE problem that can come from failing to do this 13:50 - Tips for maintaining a healthy cash flow so that you can finally have financial balance in your business 15:42 - How to get your team on board with hitting targets 18:13 - Ways to stop second-guessing yourself and build CONFIDENCE in your decision-making 21:46 - Strategies to help you spend time working ON your business rather than on the day-to-day management 31:41 - Our 5 non-negotiable daily habits that ENSURES we nail our weeks, every week … and a whole lot more Listen to these episodes for more indepth answers and strategies:➡️ 850 Members & 2.3% Churn Rate: Tribe’s Owner Reveals His Game-Changing Strategies➡️ Triple Your Growth by Hiring THIS Staff Member➡️ How to be a Better LEADER➡️ Why Outsourcing your Confidence is the FASTEST Way to Close your BusinessPrefer watching to listening? Check out the video version of the podcast here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

What do you do when a member cancels their subscription?Do you a) put through the cancellation and move on with your life OR b) are you willing to give this tactic a go that might just get them to stay?Team, we’re coming into a new season and we all know what that means - cancellations begin to rise as motivation dips. But it doesn’t have to be this way. We have a powerful FORMULA that not only has the power to change their minds, BUT even if they do - you’ll be able to replace them instantly.And it ALL happens in the Exit Interview.You’ll hear:  THE Exit Interview script (spoiler: it’s a gamechanger) The most powerful question you can ask that 9 times out of 10 will save the cancellation The secret offer that will bring them back in 3 months and cost you NOTHING! The real reason why people aren’t ever going to re-sign with your gym… … and a whole lot more Want to stop your members from even wanting to cancel? Check out our episode on How to Bring a Member BACK from the Brink of Cancellation here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are you ready to enrich more lives, increase your member base, reduce your cancels and increase the lifetime value of each member?It’s time to curate the community at your gym because news flash, just because you own a gym… doesn't mean you have a community. You just have members.In today’s episode, we’re talking about how to differentiate your GYM from the one across the road. We’re breaking down the 5 types of members you have in your studio right now, how to identify them and how to get them MORE involved in your studio. And of course, we have a storytime about when we had to kick members OUT of the studio and cancel their memberships.You’ll hear:  The group of members in your gym that are at the HIGHEST risk of cancelling without warning (these NEED to be on your radar asap) How to kick members out of your studio without creating a fuss Why cancelling someone’s membership can SAVE you from the annoying as f*ck members who will try to get a refund out of you The text messages we sent to members to guarantee they would be back … and a whole lot more WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

There is only ONE document that is going to ALIGN your team and BOOST team culture.It’s the Team Handbook.I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area.This handbook is your key to:Aligning your team: Get everyone on the same page, ensuring consistency across ALL trainer sessions.Boosting team culture: Build a team that cares about the studio just as much as you do.Creating accountability: Empower your trainers and hold them to the Handbook standards.You’ll hear:  What’s on the FIRST PAGE of our handbook (this is the exact inspo you need to get started… no more getting stuck on where to begin) Prompts to craft YOUR unique mission statement The page that will make your team start WANTING to take accountability  … and a whole lot more And what’s even better? If you write up a draft handbook in the next 30 days… I’ll give you feedback for free. Message me at @hey.doza.If you need some inspiration, grab our Handbook framework here.Books mentioned: BE 2.0 by Jim Collins Good to Great by Jim Collins Built to Last by Jim Collins WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza