4 Steps to Capitalise on Studios Shutting Down in Your Area
Oct 1, 2024
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When a local studio closes, it’s a golden opportunity for savvy gym owners. Discover how to attract displaced members quickly. Learn the secret formula for creating your own luck and ethically building your client base. There’s advice on collaborating with former studio owners and crafting the perfect transition email. Find out how to run an engaging 'Open Week' and implement strategies to convert leads into loyal members. Plus, hear a cautionary tale about a client who missed their chance!
19:41
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Quick takeaways
Collaborating with a closing studio to share transition emails can facilitate a smoother move for displaced members and enhance client retention.
Implementing a warm welcome series for new members helps establish loyalty and engagement, improving long-term retention rates in the studio.
Deep dives
Leveraging Opportunities from Studio Closures
When a fitness studio closes, it presents a unique opportunity for nearby businesses to attract new members. It is important to approach this situation with empathy, recognizing the emotional impact on displaced members. Owners can capitalize on this opportunity by being prepared to engage with those members, potentially increasing their clientele by a significant margin. The key is to merge proactive outreach with thoughtful marketing strategies to attract and retain new clients during this transitional phase.
Collaborative Transition Strategies
A collaborative approach is essential when a studio closes, particularly in communicating with the affected members. Studio owners should partner with the closing studio to send a transition email from their account, which should announce the closure while also introducing the new facility as a welcoming alternative. This email can provide a more personal touch, easing members' transition and helping them feel secure in their choices. Including special offers or incentives can further enhance this engagement, ensuring new members feel valued and appreciated.
Implementing a Warm Welcome Series
Once new members opt-in, creating a warm welcome series is crucial for successful integration into the new studio. This includes automated communications that introduce the studio's mission, values, and offerings, helping to build a strong connection with newcomers. Providing valuable content that resonates with their fitness journey can help establish loyalty and keep them engaged longer. The effectiveness of this series can be measured through response rates, enabling the studio to refine their approach and maximize member retention.
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Capitalizing on Studio Closures: A Guide for Fitness Entrepreneurs
When another studio shuts down, you are being given the opportunity to make 3 months of sales… in two weeks.
Remember: these leads already have a vision, a goal they are working towards, and a training schedule. And it is in their own best interest to fill that gap as quickly as possible.
That’s where you come in. But you have to do it the right way.
This episode is all about how you can turn that closure into a massive opportunity to boost your membership and grow your business.
I’m talking all about how to gain 50+ new members in just a few weeks, the secret formula to creating your own luck in business and how to approach it legally (no spam laws).
Start preparing now.
You’ll hear:
03:03 - How to get the studio owner on your side as a collaborator so that they can introduce you to their members + the exact email you need to send
06:45 - The correct way to run an ‘Open Week’ that will have displaced flocking to your studio
10:19 - The lead sequence that puts you ahead of 80% of competing studios, making you the top option
13:35 - Key steps to convert these leads into full-time members + a horror story of a client who failed this last sprint
… and a whole lot more
Prefer watching to listening? Check out the video version of the podcast here.
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here