Geronimo Unfiltered
4 Steps to Capitalise on Studios Shutting Down in Your Area
Oct 1, 2024
When a local studio closes, it’s a golden opportunity for savvy gym owners. Discover how to attract displaced members quickly. Learn the secret formula for creating your own luck and ethically building your client base. There’s advice on collaborating with former studio owners and crafting the perfect transition email. Find out how to run an engaging 'Open Week' and implement strategies to convert leads into loyal members. Plus, hear a cautionary tale about a client who missed their chance!
19:41
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Quick takeaways
- Collaborating with a closing studio to share transition emails can facilitate a smoother move for displaced members and enhance client retention.
- Implementing a warm welcome series for new members helps establish loyalty and engagement, improving long-term retention rates in the studio.
Deep dives
Leveraging Opportunities from Studio Closures
When a fitness studio closes, it presents a unique opportunity for nearby businesses to attract new members. It is important to approach this situation with empathy, recognizing the emotional impact on displaced members. Owners can capitalize on this opportunity by being prepared to engage with those members, potentially increasing their clientele by a significant margin. The key is to merge proactive outreach with thoughtful marketing strategies to attract and retain new clients during this transitional phase.
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