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Geronimo Unfiltered

The Secret Weapon of 7-Figure Studio Owners (Hint: It’s Not More Hustle)

May 13, 2025
46:22

If your team still comes to you with every question, drops the ball when you're away, or can’t seem to “just get it right”… this episode is your wake-up call.


Because here’s the truth: You don’t have a people problem—you have a process problem.


In this episode, we’re unpacking the most overlooked tool for buying back your time, building a business that runs without you, and hitting your next best month ever: Playbooks.


Here’s what we’re covering:


-Why even 7-figure studio owners get stuck in the “golden cage”

-The difference between a system, a process, and a playbook (and why it matters)

-The 4 North Star principles that make a playbook actually work

-Why perfectionism is killing your scale—and what to do instead

-The anatomy of a winning playbook (steal this structure!)

-How to stop control-freaking and start coaching your team to win

-The 5 playbooks every studio owner should create this month

… and a whole lot more


Chapters:

⏳ [00:00] Why You’re Stuck in the “Golden Cage” (Even If You’re at $1M+)

⏳ [03:00] Systems vs Processes vs Playbooks—Here’s the Real Difference

⏳ [07:00] The Most Common Mistakes Studio Owners Make With Playbooks

⏳ [10:00] The Real Reason You Can’t Finish Your Playbooks

⏳ [13:00] How One Studio Owner Unlocked Record Revenue With One Simple Shift

⏳ [17:00] Process Before the Person—What That Actually Means

⏳ [21:00] The 4 North Star Principles That Make Playbooks Work

⏳ [26:00] Anatomy of a Winning Playbook (Steal This Template)

⏳ [33:00] If You Think “It’s Easier If I Just Do It”… Listen to This

⏳ [36:00] Why Most Teams Fail (And Why It’s Not Their Fault)

⏳ [40:00] 5 Playbooks to Build in the Next 30 Days (Do These First)

⏳ [44:00] Your Homework: Start Small and Playbook the Gaps


Hope you enjoy!

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