Geronimo Unfiltered From Zero to Hero: How AI Agents Are Replacing Busywork & Building Superhuman Businesses
If you still think AI is just a Google replacement, you're already falling behind.
Because here’s the truth: AI is no longer about answering questions. It's building full-blown agents that handle entire workflows for you—freeing up your time, reducing burnout, and allowing you to scale smarter than ever before.
In this episode, we sat down with Mark B, Head of AI at Geronimo, to break down exactly how AI is reshaping businesses RIGHT NOW.
Here’s what we’re covering:
-Why AI isn't a Silicon Valley toy anymore—it's mainstream, and it's here to stay
-The 4 levels of AI adoption every business owner needs to understand
-How AI agents are replacing admin tasks, lead research, and repetitive workflows
-The exact way Geronimo is using AI to scale coaching, ad copy, and internal operations
-Why 'human in the loop' is the ultimate productivity superpower
-How AI will change hiring forever (and why 20 years experience may no longer matter)
-The biggest traps business owners fall into when overusing AI too early
-The R.I.C.E. framework to train AI tools to think like you
-The real-world tools you can start using TODAY to reduce burnout and free up your team
-Why empathy, leadership and human nuance will always win—even in an AI-first world
-How business owners can start building their personal AI operating system for $20/month
-Where the risks are (privacy, hallucinations, and the future 'dark forest' of AI)
… and a whole lot more
Chapters:
⏳ [00:00] Welcome to the AI Deep Dive with Mark B
⏳ [02:00] What Every Business Owner Needs to Know About AI in 2025
⏳ [06:00] Why AI Is Guessing—and How That Powers Creativity
⏳ [09:00] The Evolution: From Google Replacement to Business Co-Pilot
⏳ [12:00] Real-World Example: AI Agents Replacing Lead Research
⏳ [16:00] The Future: Hybrid Workforces of Humans & AI Agents
⏳ [19:00] Why 'Human in the Loop' Will Always Be Essential
⏳ [22:00] Levels of AI Adoption: Search, Memory, Agents & Org Structures
⏳ [27:00] Are Jobs Being Replaced? Where It's Already Happening
⏳ [30:00] Industries on the Edge: Law, Healthcare, and Customer Service
⏳ [35:00] How Hiring Is Shifting Away From Experience to AI Fluency
⏳ [42:00] The Problem of AI Hallucinations and How to Guard Against Them
⏳ [46:00] The Jagged Frontier: Where AI Struggles (Numbers, Reasoning, Context)
⏳ [50:00] How to Customise AI Using the R.I.C.E. Framework
⏳ [56:00] Prompting Like a Pro: The Secret to High-Quality AI Output
⏳ [58:00] Real Life Example: How Geronimo Uses Custom GPTs Across the Business
⏳ [63:00] Building Inspector Gadget: Sales & Coaching Call Scoring
⏳ [70:00] Why AI Is Helping Humans Focus On What Actually Moves The Needle
⏳ [73:00] Ending Burnout: The 3 Ways Business Owners Should Start Using AI
⏳ [80:00] Why Fitness Studios Are In The Perfect Industry To Augment AI
⏳ [87:00] Live Q&A: Bots, Sales, Websites & Predicting Member Behaviour
⏳ [98:00] The Non-Negotiables For Business Owners Moving Into An AI Future
Hope you enjoy!
Want free resources?
DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan
Connect with us: