TURN Content Into Cash: Why You Don’t Need a Million Followers to Build a 7-Figure Studio

Think you need a million followers to make $1 million? Think again.

This episode is your no-BS breakdown of how to actually grow your studio using content that converts—without chasing trends, dancing on TikTok, or wasting hours making reels no one watches.

Matt Purcell is back on the pod, and we’re ripping apart some real-life fitness studio feeds (and helping them fix it in real time) to show you exactly what content builds trust, attracts the right people, and turns attention into paying clients.

Here’s what we’re covering:

-Why most fitness content fails (and how to make yours bingeable)

-How to stop chasing views and start building trust

-The 3 types of stories every studio should be posting

-Why posting trends might be killing your business

-The ‘Dirty 30’ content strategy that fuels 7-figure growth

-The biggest mistake studios make with their “before & after” posts

-How to find your winning content formats (and scale the shit out of them)

-The studio “logo test”—and why yours might fail it

-What to pin on your feed to instantly boost trust and follows

-How to turn a handful of followers into a 6- or 7-figure pipeline

… and a whole lot more

Chapters:

⏳ [00:54] Why Your Content Isn’t Converting (And How to Fix It)

⏳ [04:12] Stop Entertaining—Start Demonstrating Your Expertise

⏳ [06:16] The 7-11-4 Rule: Building Trust That Sells

⏳ [08:54] The Growth Flywheel: Content That Drives Sales

⏳ [12:21] The Power of a Hook (And Why 3 Seconds Matter)

⏳ [15:07] Are You Bingeable? Why Studios Are Losing Attention

⏳ [20:03] The Most Powerful Post You Can Create (And Why Most Studio Owners Avoid It)

⏳ [22:49] Speak to One Person—Not the Algorithm

⏳ [24:25] What Makes Content Truly Valuable?

⏳ [30:00] The Dirty 30 Method: Post More. Learn Faster. Win Bigger.

⏳ [31:27] The ‘Follow’ Metric That Changes Everything

⏳ [32:04] Real-Time Feed Roasts: What Your Content Is Missing

⏳ [36:33] Stop Being Generic: Show Your Studio’s Soul

⏳ [40:50] The Studio Content Logo Test (You Need This)

⏳ [45:08] Don’t Use Your Grid as a Noticeboard

⏳ [48:10] Why Your Hooks Suck (And How to Fix Them)

⏳ [50:00] From Content to Cash: How the System Works

⏳ [54:18] Behind the Scenes of a Viral Post That Converted

⏳ [56:04] We’re Going Live: In-Person Content & Cash Events Are Coming

⏳ [59:04] Recap & Your Next Steps to Scale with Content

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

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