Creator Science
Jay Clouse
Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
Episodes
Mentioned books
Aug 4, 2020 • 51min
#19: Miles Beckler – Affiliate marketing, building an audience, earning trust, and making money online
Miles Beckler, an internet marketer and YouTuber, shares his journey from launching a mindfulness website to teaching digital marketing on YouTube. He discusses his 90-day content challenge and the ATM method for online earning. Beckler emphasizes the power of giving away valuable knowledge for free, which ultimately earns him more than keeping it behind paywalls. The conversation covers building trust with an audience, mastering content creation, and the importance of shifting from a scarcity to an abundance mindset in business.
Jul 28, 2020 • 51min
#18: MICK – The early days of being a DJ, building relationships, failing micro, and future-proofing your brand.
Dive into the world of a Brooklyn DJ who shares his journey from small-town roots to celebrity-studded events. Discover the power of building genuine relationships in the music industry and overcoming imposter syndrome. Learn how to craft a unique brand that blends creativity with commercial success, all while navigating the fast-paced landscape of technology and culture. MICK emphasizes the importance of adaptability and authenticity for creators aiming to thrive in a competitive arena.
Jul 21, 2020 • 50min
#17: Jude Brewer – Publishing, performing, becoming a producer, and adapting stories for different formats
Jude Brewer, an American author and producer known for his creative podcasting, shares insights into his diverse career as a writer. He discusses the dynamics of traditional vs. self-publishing and the significance of community support in navigating the literary world. Jude highlights his journey from solitary writing to collaborative storytelling, revealing how adapting his stories for various formats enhanced his success. He also emphasizes overcoming self-doubt and the emotional impact of storytelling, making this conversation a treasure trove for aspiring creators.
Jul 14, 2020 • 47min
#16: Puno – Finding freelance clients, managing your time, building a business to support your lifestyle, and creating exceptional courses.
Puno Puno, the dynamic Founder of ilovecreatives and co-creator of PeopleMap.co, dives into the entrepreneurial journey of freelancing. She sheds light on effective time management and avoiding burnout while juggling multiple projects. Puno discusses the evolution of her creative business and the importance of community connections. From creating engaging online courses to navigating Instagram marketing challenges, she shares actionable insights on harmonizing personal fulfillment with client work, all while embracing optimism and continuous growth.
Jul 7, 2020 • 50min
#15: Natalie Franke – Starting a photography business, competition, entrepreneurial loneliness, and the role of community
Natalie Franke, Head of Community at HoneyBook and co-founder of the Rising Tide Society, shares her insights on the journey from a photography hobby to a thriving business. She discusses the loneliness many creative entrepreneurs face and emphasizes the importance of building supportive communities. Natalie reveals how collaboration can transform competition into camaraderie and highlights her initiative that now includes over 75,000 members. This conversation offers valuable advice on fostering meaningful connections for professional growth.
Jun 30, 2020 • 51min
#14: Jonathan Mendonsa – Becoming debt free, how to cut your living expenses, saving for retirement, and investing
In this engaging discussion, Jonathan Mendonsa, co-founder of the ChooseFI podcast and a former pharmacist, shares his inspiring journey of paying off $168,000 in student loans in just 4.5 years. He dives into practical strategies for cutting living expenses and the importance of financial literacy as a pathway to freedom. Jonathan also discusses investing for retirement, focusing on options for the self-employed, and emphasizes the importance of automating savings. His insights are a rallying cry for anyone looking to take control of their financial future.
Jun 23, 2020 • 47min
#13: Cat Coquillette – Leaving the agency world, selling art online, art licensing, and being a digital nomad
Cat Coquillette, a vibrant location-independent artist known for her colorful designs featured in major brands, shares her journey from agency life to full-time artistic freedom. She discusses how travel and nature fuel her creativity, leading to impactful works that resonate with audiences. Cat highlights the importance of licensing agreements and negotiating strategies to maximize earnings. She also reflects on using social media for visibility and the creative joy of transforming commissions into meaningful art. Her story is an inspiring mix of entrepreneurship and creativity.
Jun 16, 2020 • 44min
#12: Michael Sacca – Building an agency, launching software products, choosing a job, and maintaining creative outlets
Michael Sacca, VP of Product at Dribbble and co-host of Rocketship.fm, shares insights from his 15-year journey in product design and agency work. He discusses the challenges of building a tech agency and the importance of balancing a 9-5 job with creative outlets. Sacca reflects on the transition from agency life to developing software products, including an educational game. He emphasizes the growth found in personal projects like his podcast, highlighting how constraints can fuel creativity and innovation.
38 snips
Jun 9, 2020 • 47min
#11: Vanessa Van Edwards – Conversation starters, overcoming awkwardness, passive income, and pivoting around challenges
Vanessa Van Edwards, Lead Investigator at Science of People and bestselling author, shares her journey from awkwardness to becoming a communication expert. She discusses the significance of conversational skills, revealing effective strategies for authentic connections. Vanessa delves into overcoming self-doubt, the importance of emotional intelligence, and her pivot into entrepreneurship. She highlights her adventures in generating passive income through platforms like Udemy while recounting the ups and downs of her brand evolution amid challenges.
May 26, 2020 • 58min
#10: Amy Landino – Leveraging YouTube, building an audience, creating a persona, and being all in for the conversation forever.
In this engaging discussion, Amy Landino, creator of the award-winning series AmyTV and author of best-sellers like "Vlog Like a Boss," shares her insights from over a decade on YouTube. She dives into the importance of building an authentic audience and crafting a compelling online persona. Amy emphasizes the significance of consistency in content creation and the impact of a structured morning routine on productivity. With her unique perspective, she inspires others to embrace their creative journeys and achieve their desired lives.
