Creator Science #10: Amy Landino – Leveraging YouTube, building an audience, creating a persona, and being all in for the conversation forever.
May 26, 2020
In this engaging discussion, Amy Landino, creator of the award-winning series AmyTV and author of best-sellers like "Vlog Like a Boss," shares her insights from over a decade on YouTube. She dives into the importance of building an authentic audience and crafting a compelling online persona. Amy emphasizes the significance of consistency in content creation and the impact of a structured morning routine on productivity. With her unique perspective, she inspires others to embrace their creative journeys and achieve their desired lives.
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Episode notes
Early YouTube Days
- Amy Landino started making YouTube videos in 2007, initially using it as a platform to share edited videos of friends.
- Early content included Target trips and other everyday activities, reflecting YouTube's early landscape.
Discovering Social Media Marketing
- Amy Landino's realization of YouTube's potential came from a friend who suggested she could pursue social media as a career.
- This prompted her to start a social media marketing business, leveraging her experience in building a community on YouTube.
Expectations and Consistency
- Have high expectations for yourself but zero expectations for the world, focusing on what you can control.
- Treat YouTube like a regular coffee date: show up consistently and engage authentically with your audience.
