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#10: Amy Landino – Leveraging YouTube, building an audience, creating a persona, and being all in for the conversation forever.

Creator Science

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Crafting Authentic Content: The Charlotte Persona

This chapter explores the development of a fictional persona named Charlotte, aimed at aiding content creators in forging stronger connections with their audience. It discusses the balance between authenticity and self-consciousness, emphasizing the importance of self-awareness while producing content. The conversation also highlights the need for focused engagement on specific platforms, stressing that quality interaction is more valuable than a broad but shallow presence across multiple channels.

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