Creator Science #13: Cat Coquillette – Leaving the agency world, selling art online, art licensing, and being a digital nomad
Jun 23, 2020
Cat Coquillette, a vibrant location-independent artist known for her colorful designs featured in major brands, shares her journey from agency life to full-time artistic freedom. She discusses how travel and nature fuel her creativity, leading to impactful works that resonate with audiences. Cat highlights the importance of licensing agreements and negotiating strategies to maximize earnings. She also reflects on using social media for visibility and the creative joy of transforming commissions into meaningful art. Her story is an inspiring mix of entrepreneurship and creativity.
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From Art Director to Artist
- Cat Coquillette, working as an art director, used watercolor painting to de-stress after work.
- Posting these paintings on Instagram led to unexpected interest and purchase requests, sparking her artistic career.
Unexpected Hit
- A Shakespeare quote, commissioned by Coquillette's cousin, unexpectedly became a top seller.
- This piece significantly boosted her Instagram following and sales on Society6.
Selling Art Online
- Research different platforms and printing options if you want to sell your art.
- Coquillette recommends print-on-demand services like Society6 to handle production and logistics.