Creator Science
Jay Clouse
Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
Episodes
Mentioned books
May 19, 2020 • 43min
#9: Jason Zook – Learning the foundation, owning your weird, fighting fear, and showing up week after week
Jason Zook, a serial entrepreneur and author of 'Own Your Weird', shares his unconventional journey of turning eccentric ideas into success. He discusses the importance of embracing individuality and the foundational skills needed to thrive in online business. Zook dives into strategies for effective email communication and the challenges of imposter syndrome. He emphasizes the power of community support and highlights how authenticity can lead to personal fulfillment and creative storytelling. Zook's insights are both humorous and inspiring!
May 12, 2020 • 53min
#8: Adam Turla – Going on tour, building a fanbase, launching albums through kickstarter, and playing cave shows
Adam Turla, the talented guitarist and lead singer of Murder By Death, shares insights from their 20-year musical journey. He discusses how they built a loyal fanbase through unique experiences like cave concerts and performances at haunted venues. Adam also delves into the band's early days touring, their unexpected ties to the Emo movement, and the crucial role of Kickstarter in funding albums. His reflections on gratitude highlight the band's strong connection with fans, making their journey in the music industry all the more meaningful.
May 5, 2020 • 42min
#7: Val Geisler – Email, imposter syndrome, and trading the corporate ladder for a spiral staircase
Val Geisler, Founder and CEO of Fix My Churn, dives into her journey from corporate constraints to shaping a fulfilling career in email copywriting. She shares how her theatrical background and wedding planning experiences inform her writing style. Val opens up about imposter syndrome and embraces the 'Everything is Figure-out-able' mindset that fuels her entrepreneurial spirit. The conversation also touches on the importance of authenticity in freelance work and finding one's unique voice through consistent creation.
9 snips
Apr 28, 2020 • 58min
#6: Grant Baldwin – Having a professional work ethic, getting clear on your message, and how to get paid to speak
Grant Baldwin, creator of The Speaker Lab and author of The Successful Speaker, shares his journey from delivering nearly 1,000 presentations to empowering others to become paid speakers. He discusses the SPEAK framework for booking gigs and emphasizes the importance of clarity in communication. Listeners will learn how to define their core message, identify their audience, and balance creativity with business savvy. Grant also highlights the significance of professionalism and proactive outreach in establishing a successful speaking career.
Apr 21, 2020 • 50min
#5: Matt Giovanisci – A self-proclaimed "pool nerd" talks about web design, affiliate marketing, getting comfortable with money, and producing a rap album.
Matt Giovanisci, a self-proclaimed 'pool nerd' and creator of Swim University and MoneyLab, dives into fascinating topics like web design and affiliate marketing. He shares his journey from navigating setbacks to earning over $400K in a year. Matt reveals his creative side, discussing the production of a rap album and how personal interests can lead to career success. He emphasizes the importance of understanding personal finance as a creator and reflects on finding authenticity and humor while building a thriving business.
Apr 14, 2020 • 49min
#4: Ash Ambirge – Humble beginnings, the Middle Finger moment, setbacks, and the unexpected impact Rihanna had on her life
Ash Ambirge, an internet entrepreneur and founder of The Middle Finger Project, shares her inspiring journey from hardship in Pennsylvania to creative entrepreneurship. She reflects on her 'Middle Finger moment' that ignited her passion for writing. The conversation touches upon her struggles with corporate life, the impact of key setbacks, and how Rihanna unexpectedly influenced her path. Ash also discusses building a brand, embracing polarization in messaging, and the freedom found in creative expression.
Apr 7, 2020 • 52min
#3: Danielle Evans – The creator of food typography on earning a living, competition, and changing creative directions
Danielle Evans, an innovative art director, is known for her groundbreaking food typography that captivates audiences with culinary artistry. In this insightful conversation, she shares her transformative journey from uncertainty to creative mastery. Danielle discusses the importance of embracing authenticity and vulnerability in her work, while navigating the challenges of self-employment. She highlights the blend of artistry and ethical entrepreneurship, urging creatives to redefine their relationship with business and find joy in their unique expressions.
26 snips
Mar 31, 2020 • 55min
#2: James Clear – Habits, research, and how to create A+ work from a New York Times best selling author
James Clear, a New York Times bestselling author and keynote speaker, shares insights from his acclaimed book, Atomic Habits. He discusses the journey of building effective habits and the sacrifices necessary for success. Clear emphasizes the importance of consistency in creating a personal brand and the balance between creativity and entrepreneurship. He also warns against blindly following the paths of others, advocating for personalized strategies in navigating one’s unique journey. Tune in for a thought-provoking conversation about habits and meaningful work!
17 snips
Mar 24, 2020 • 38min
#1: Seth Godin – Art, freelancing, building a personal brand, and the problem with being authentic
Seth Godin, a prolific writer and marketing guru, shares insights on navigating the creative landscape. He discusses the balance between freelancing and entrepreneurship, stressing the importance of empathy in art. Godin challenges notions of authenticity while urging creators to connect with their audiences for commercial success. He also explores the role of the modern 'impresario' and the power of language in branding, emphasizing unique vocabulary to foster deeper connections. His perspective is a thought-provoking mix of art, business, and community impact.
Mar 10, 2020 • 2min
Trailer – Creator Science
Explore the booming creator economy and uncover modern strategies for success. Delve into actionable insights from top creators like James Clear and Tim Urban. Discover how to monetize your content effectively and learn firsthand from the host's personal experiments. Gain inspiration and practical tips to shape your own content creation journey.
