Val Geisler is the founder and CEO (that's Chief Email Officer) of Fix My Churn. She focuses on email copywriting for DTC and SaaS companies to help them better retain their customers. In this episode we talk about trading the corporate ladder for a spiral staircase, how her background in theatre and wedding planning prepared her for writing emails, imposter syndrome, and how believing that Everything is Figure-out-able has allowed her to create a successful online business.