Val Geisler

Val Geisler, Co-founder and Chief Email Optimizer at Fix My Churn, dives into the art of email marketing to elevate customer retention. She discusses the critical difference between highlighting features versus benefits to capture customer interest. Val emphasizes empathy in communications, urging brands to understand customer pain points for impactful strategies. Learn the importance of personalized messaging and community-building to enhance engagement, ultimately turning emails into powerful tools for connection and conversion.

Val Geisler, Founder and CEO of Fix My Churn, dives into her journey from corporate constraints to shaping a fulfilling career in email copywriting. She shares how her theatrical background and wedding planning experiences inform her writing style. Val opens up about imposter syndrome and embraces the 'Everything is Figure-out-able' mindset that fuels her entrepreneurial spirit. The conversation also touches on the importance of authenticity in freelance work and finding one's unique voice through consistent creation.