How To Write Emails That Customers Love Opening with Val Geisler

Val Geisler, Co-founder and Chief Email Optimizer at Fix My Churn, dives into the art of email marketing to elevate customer retention. She discusses the critical difference between highlighting features versus benefits to capture customer interest. Val emphasizes empathy in communications, urging brands to understand customer pain points for impactful strategies. Learn the importance of personalized messaging and community-building to enhance engagement, ultimately turning emails into powerful tools for connection and conversion.