Understanding Customer Engagement Through Email Benefits

Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain:

• How to pull customers towards your brand
• How to write emails that your customers are going to love opening
• The difference between Features and Benefits (and which is more important to your customer)
• And so much more

Val Geisler is the Co-Founder and Chief Email Optimizer at Fix My Churn.

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