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How To Write Emails That Customers Love Opening with Val Geisler

Customer Show

CHAPTER

Building Community for Customer Engagement

This chapter focuses on enhancing customer engagement through community-building initiatives and unique membership models. It explores effective communication strategies, including email and SMS, to cater to customer needs and preferences, particularly during the post-purchase phase. Additionally, it highlights the evolving landscape of e-commerce, emphasizing the importance of fostering meaningful connections and providing value beyond discounts.

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