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16min chapter
How To Write Emails That Customers Love Opening with Val Geisler
Customer Show
Building Community for Customer Engagement
This chapter focuses on enhancing customer engagement through community-building initiatives and unique membership models. It explores effective communication strategies, including email and SMS, to cater to customer needs and preferences, particularly during the post-purchase phase. Additionally, it highlights the evolving landscape of e-commerce, emphasizing the importance of fostering meaningful connections and providing value beyond discounts.
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