Creating something of immense value and impact is crucial for providing an exceptional experience.
Leveraging reliable formats and platforms like books and social media allows for widespread distribution at minimal cost.
Writing can be a powerful form of leverage, allowing for exploration of ideas and refining them to maximize impact and generate long-term dividends.
Deep dives
Value and Transformation
Creating something that provides immense value and can lead to a before and after moment for the consumers is crucial. Whether it's a book, a blog post, or a product, the goal is to make a significant impact on their lives and provide an exceptional experience.
Reliability and Scaling
Having reliable formats that scale is essential for success. Leveraging platforms like books, email lists, and social media allows for widespread distribution and replication at minimal cost. Building your own platform and audience is a long-term game that can greatly support and propel future creative projects.
The Power of Writing and Leverage
Writing can be seen as a powerful form of leverage. By creating content that people love and sharing it on platforms that can reach a wide audience, creators can maximize their impact and generate long-term dividends. Writing allows for exploration of ideas and refining them through the revision process.
The Importance of Filtering and Curating Information
In the age of the internet, where we are constantly bombarded with information, the ability to filter and curate what we consume has become increasingly important. The quality of information we consume directly affects the quality of our thoughts and actions. Thus, mastering the skill of filtering and curating is crucial. One approach mentioned is to seek out reputable curators in different disciplines, such as economics or philosophy, to guide our information intake. This can help ensure that we are exposed to high-quality ideas and insights.
The Power of Consistency and Revision
Consistency and revision play vital roles in the creative process and building a personal brand. Consistently producing work on a specific theme or topic can help establish a clear brand and attract an audience. Revision allows for optimization and refinement, which is often where the true value lies. By consistently revisiting and improving one's work, it is possible to achieve growth and success. Additionally, finding enjoyment in the process and being willing to adapt strategies over time is essential for long-term creative endeavors.
James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His book sold over 1 million copies in its first 12 months and received a ton of critical acclaim. In this episode, we discuss the lessons learned from writing a best selling book, the sacrifices required, and what it truly means to do A+ work.