Creator Science #12: Michael Sacca – Building an agency, launching software products, choosing a job, and maintaining creative outlets
Jun 16, 2020
Michael Sacca, VP of Product at Dribbble and co-host of Rocketship.fm, shares insights from his 15-year journey in product design and agency work. He discusses the challenges of building a tech agency and the importance of balancing a 9-5 job with creative outlets. Sacca reflects on the transition from agency life to developing software products, including an educational game. He emphasizes the growth found in personal projects like his podcast, highlighting how constraints can fuel creativity and innovation.
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From Music to Tech
- Michael Sacca's recording studio venture in Massachusetts failed, prompting a move to Los Angeles for music business opportunities.
- Facing rejections, he learned PHP and design from his roommate, leading to a career in tech and contracts with Kobe Bryant, Scholastic, and GE.
Niche Down and Charge Premium
- Identify niche skills that are in high demand and low supply.
- Charge a premium for these specialized services, allowing you to position yourself as a valuable expert.
Balancing Client Work and Product Development
- Michael's agency aimed to emulate Basecamp by balancing client work with internal product development.
- Hiring in agencies is risky due to unpredictable client work, so they minimized full-time staff and relied on contractors.