The Andrew Faris Podcast

Lara Guevara, CEO of More Staffing and Move Supply Chain, brings her deep expertise in e-commerce supply chains to the conversation. She discusses strategies for overcoming inefficiencies in logistics and the importance of building strong relationships with manufacturers, especially in Asia. Lara highlights a revolutionary direct shipping service that drastically slashes costs and delivery times. She also emphasizes the role of personal connections in global business and the advantages of hiring skilled talent to drive growth in e-commerce.

Join Mehtab Karta, co-founder of Karta Ventures and a savvy investor in DTC brands, as he shares how to boost profitability. He dives into effective staffing strategies, emphasizing the value of hiring international talent for cost savings. Discover the power of operational efficiency and lean management practices that fuel success. Mehtab also discusses the importance of investing in high achievers and crafting a supportive environment to turn average results into outstanding performances.

Paul Jauregui, co-founder of BK Beauty, dives into the world of TikTok Shops and how they've revolutionized beauty marketing. He reveals the brand's journey from 2020 to 2024, emphasizing the power of creator collaborations and live events. Paul discusses leveraging influencer marketing to build strong relationships and the importance of personalized outreach. He also highlights the role of international talent in driving success within the beauty industry, showcasing how TikTok has transformed both product visibility and sales.

Taylor Holiday, founder and CEO of Common Thread Collective, shares his insights on media buying and e-commerce trends. He provides a humorous take on his recent vasectomy experience and discusses the economics of mobile gaming. The conversation explores innovative advertising strategies, the challenges of 'doom spending,' and the balance between financial success and personal happiness. Taylor emphasizes the importance of setting life goals that foster relationships and joy, while also advocating for strategic charitable campaigns that enhance brand loyalty.

Join Jordan West, CEO of Upgrowth Commerce and a social commerce expert, as he delves into the rapidly evolving world of TikTok Shops. He discusses the dramatic shift in consumer behavior towards social commerce, unveiling strategies for brands to harness TikTok's potential. Learn about effective pixel strategies for Meta ads, and how to optimize partnerships with creators for maximum visibility. West also highlights the importance of tailored product offerings and the synergy of influencer marketing, all while exploring the future of shopping on social platforms.

BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. // FOLLOW UP WITH ALEX: x.com/heyitsalexp FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip

Taylor Lagace, Co-CEO of Kinship, shares insights on e-commerce growth strategies, particularly around Meta Ads. He delves into the power of cost caps in maximizing ad spend efficiency, supported by a remarkable case study. The conversation highlights user-generated content's impact on brand growth and emphasizes strategic influencer partnerships for better outreach. Lagace also discusses ad performance measurement and operational cost management for bootstrapped companies, making it clear that creative approaches are essential for scaling success.

Explore how to transform one brilliant idea into hundreds of engaging Facebook ads. Learn the importance of crafting a strong ad angle and discover systematic methods for creating diverse variations. Delve into the creation of targeted advertising funnels that effectively guide customers from ad to purchase. Cohesive design strategies and tailored messaging can significantly boost engagement and ad performance.

Discover the secrets to boosting customer lifetime value in e-commerce and direct-to-consumer markets. Learn why nurturing returning customers can skyrocket profits. Dive into effective strategies for measuring LTV and how targeted marketing and subscription models can enhance loyalty. Unlock the potential of your brand by mastering these insights!

Discover the real cost implications of creative testing campaigns and the misconceptions surrounding Meta ads algorithms. Learn why traditional testing methods may not be the best approach and how to use manual bidding for better ad evaluation. Delve into the challenges marketers face with ad testing, emphasizing data-driven strategies over intuition. Explore the role of probabilistic forecasting and micro engagements in optimizing ad performance, providing valuable insights for smarter media buying strategies.